[B! Marketing] Shalieã®ãƒ–ãƒƒã‚¯ãƒžãƒ¼ã‚¯

Shalie id:Shalie

Marketingã«é–¢ã™ã‚‹Shalieã®ãƒ–ãƒƒã‚¯ãƒžãƒ¼ã‚¯ (5)

${{author_name}}$

{{{comment_expanded}}}

{{label}}

{{#is_bookmark}}ãƒªã‚¹ãƒˆ{{/is_bookmark}}{{^is_bookmark}}ãƒªãƒ³ã‚¯{{/is_bookmark}}

${{author_name}}$
{{author_name}}{{created}}
{{ #comment }}{{ comment }}{{ /comment }}
- {{ label }}

${{author_name}}$

{{{comment_expanded}}}

{{label}}

{{#is_bookmark}}ãƒªã‚¹ãƒˆ{{/is_bookmark}}{{^is_bookmark}}ãƒªãƒ³ã‚¯{{/is_bookmark}}

CookielessãŒã‚‚ãŸã‚‰ã™ãƒ‡ã‚¸ã‚¿ãƒ«ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°å†æ§‹ç¯‰ | NRIãƒ¡ãƒ‡ã‚£ã‚¢ãƒ•ã‚©ãƒ¼ãƒ©ãƒ | é‡Žæ‘ç·åˆç ”ç©¶æ‰€(NRI)
æ¦‚è¦ Webã‚µã‚¤ãƒˆãŒãƒ¦ãƒ¼ã‚¶ãƒ¼ã®Webãƒ–ãƒ©ã‚¦ã‚¶ã«æƒ…å ±ã‚’ä¿å˜ã™ã‚‹ã“ã¨ã§ã€ãƒ¦ãƒ¼ã‚¶ãƒ¼ã”ã¨ã®ã‚¢ã‚¯ã‚»ã‚¹å±¥æ´ã‚’è¿½è·¡ã§ãã‚‹ã€ŒCookieï¼ˆã‚¯ãƒƒã‚ãƒ¼ï¼‰ã€ã¨ã„ã†æŠ€è¡“ãŒã‚ã‚Šã¾ã™ã€‚ ç¾åœ¨ã€ãƒ‡ã‚¸ã‚¿ãƒ«ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°æ¥ç•Œã¯ã€ŒCookielessã€ã¨ã„ã†å•é¡Œã«ã‚ˆã‚Šå¤§ããªå²è·¯ã«ç«‹ãŸã•ã‚Œã¦ã„ã¾ã™ã€‚ ã“ã‚Œã¾ã§Cookieã«ã‚ˆã£ã¦ãƒ¦ãƒ¼ã‚¶ãƒ¼ã‚’è˜åˆ¥ã™ã‚‹ã“ã¨ã§ã€åºƒå‘Šé…ä¿¡ã‚„åŠ¹æžœåˆ†æžãªã©ã€æ§˜ã€…ãªãƒ‡ã‚¸ã‚¿ãƒ«ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°æ´»å‹•ãŒè¡Œã‚ã‚Œã¦ãã¾ã—ãŸã€‚ã—ã‹ã—ã€ãƒ—ãƒ©ã‚¤ãƒã‚·ãƒ¼ä¿è·ã‚’é‡ã‚“ã˜ã‚‹ä¸–ç•Œã®è¶¨å‹¢ã¨ã—ã¦ã€GDPRãªã©ã«ã‚ˆã‚‹æ³•è¦åˆ¶ã‚„ã€Appleãƒ»Googleãªã©ã«ã‚ˆã‚‹ãƒ†ã‚¯ãƒŽãƒã‚¸ãƒ¼è¦åˆ¶ãŒå¼·åŒ–ã•ã‚Œã¦ãŠã‚Šã€2022å¹´ã«ã¯ã»ã¨ã‚“ã©ã®3rd Party CookieãŒäº‹å®Ÿä¸Šæ¶ˆæ»…ã™ã‚‹Cookielessæ™‚ä»£ãŒåˆ°æ¥ã—ã¾ã™ã€‚ ä»Šå›žã®ãƒ•ã‚©ãƒ¼ãƒ©ãƒ ã§ã¯ã€æ—¥æœ¬ã®ãƒ‡ã‚¸ã‚¿ãƒ«ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ã§ã®Cookieæ´»ç”¨æƒ…å ±ã€Cookielessã®æœ€æ–°å‹•å‘ã‚„ãƒ‡ã‚¸ã‚¿ãƒ«ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°æ¥ç•Œã¸ã®å½±éŸ¿ã€C
Shalie 2021/10/09
ã‚ˆãã¾ã¨ã¾ã£ãŸãƒ¬ãƒãƒ¼ãƒˆã ã£ãŸã€‚MOFUã¸ã®ç©æ¥µç–ã«å¼·ã¿ã‚’ç™ºæ®ã—ãŸãƒ‡ã‚¸ã‚¿ãƒ«ãƒžãƒ¼ã‚±ãŒã€Cookielessã«ã‚ˆã£ã¦ãã®å¼·ã¿ã‚’ã‹ãªã‚Šç„¡åŠ¹åŒ–ã•ã‚Œã‚‹ã‹ã‚‰TOFUã®æˆ¦ç•¥é‡è¦åº¦ãŒå¢—ã™ã¨ã„ã†è©±ã€‚ãƒ‡ã‚¸ã‚¿ãƒ«æ™‚ä»£ã«ãŠã‘ã‚‹ãƒœãƒ¼ãƒŠã‚¹ã‹ã‚‰ã®æºã‚Šæˆ»ã—ã€‚

Marketing

Ad
ãƒªãƒ³ã‚¯
ãŠé‡‘ãªã—ã€çŸ¥ååº¦ãªã—ã€äººæ°—ç”Ÿç‰©ãªã— ä¸‰é‡è‹¦ã®å¼±å°æ°´æ—é¤¨ã«å¤§è¡Œåˆ—ãŒã§ãã‚‹ãƒ¯ã‚±
ã€Œç¨Žé‡‘ã®ç„¡é§„é£ã„ã€ã¨ç³¾å¼¾ã•ã‚Œã€8å¹´å‰ã¯é–‰éŽ–å¯¸å‰ ä¼‘æ—¥ã«ã¯å…¥å ´å¾…ã¡ã®è¡Œåˆ—ãŒã§ãã€å…¥é¤¨è€…æ•°ã®å‰å¹´æ¯”å¢—ã‚’æ¯Žæœˆé”æˆã—ã¦ã„ã‚‹æ°´æ—é¤¨ãŒã‚ã‚‹ã€‚å¤§éƒ½ä¼šã®ã‚ªã‚·ãƒ£ãƒ¬æ°´æ—é¤¨ã§ã‚‚ã€äººæ°—è¦³å…‰åœ°ã«ã‚ã‚‹å·¨å¤§æ°´æ—é¤¨ã§ã‚‚ãªã„ã€‚äººå£8ä¸‡äººã»ã©ã®æ„›çŸ¥çœŒã®è’²éƒ¡ï¼ˆãŒã¾ã”ãŠã‚Šï¼‰å¸‚ã«ã‚ã‚‹ç«¹å³¶æ°´æ—é¤¨ã ã€‚ å±•ç¤ºã—ã¦ã„ã‚‹ç”Ÿãç‰©ã¯éšé¡žã®ã»ã‹ã€å¤§ãã„å‹•ç‰©ã¯ã‚¢ã‚·ã‚«ã€ã‚«ãƒ”ãƒãƒ©ã€‚é¤¨é•·ã‚’å«ã‚ãŸã‚¹ã‚¿ãƒƒãƒ•ã¯7äººã®ã¿ã€‚å»ºç‰©ã¯å›½å†…ã§2ç•ªç›®ã®å¤ã•ã€æ°´æ§½ã‚’è»½ãè¦‹ã‚‹ã ã‘ãªã‚‰ã°10åˆ†å¼±ã§æ©ãå›žã‚Œã‚‹ã»ã©ã®ç‹ã•â€•â€•ã€‚æ¡ä»¶é¢ã§ã¯ã€Œã—ã‚‡ã¼ã„ã€ã¨ã—ã‹è¨€ã„ã‚ˆã†ãŒãªã„å¼±å°æ°´æ—é¤¨ãŒã€2016å¹´åº¦ã¯39ä¸‡8000äººã‚‚ã®å®¢ã‚’é›†ã‚ã€17å¹´åº¦ã¯è€éœ‡å·¥äº‹ã®ãŸã‚ã«4ã‚«æœˆé–“ã®ä¼‘é¤¨ã‚’ã—ãŸã«ã‚‚ã‹ã‹ã‚ã‚‰ãš35ä¸‡äººã‚’é”æˆã€‚æœ¬å¹´åº¦ã¯43ä¸‡äººã®ç›®æ¨™ã‚’æŽ²ã’ã¦ã„ã‚‹ã€‚ã‚ãšã‹8å¹´å‰ã¯å¹´é–“12ä¸‡äººã»ã©ã—ã‹æ¥ãªã„ä¸äººæ°—æ–½è¨ã§ã€é–‰éŽ–å¯¸å‰ã ã£ãŸã“ã¨ãŒä¿¡ã˜ã‚‰ã‚Œãªã„ã€‚ ã€Œé¤¨å†…ã¯ã„ã¤ã‚‚ã‚¬ãƒ©ã‚¬ãƒ©ã§ã€å¯ãã¹ã£ã¦ã„ã¦ã‚‚å¹³æ°—ãªãã‚‰ã„ã§ã—ãŸ
Shalie 2018/06/08
"ã€Œæ°´æ—é¤¨ã®äººãŸã¡ã¯éšãŒå¥½ãéŽãŽã‚‹ã®ã§ã™ã€‚éšã‚’ã†ã¾ãé£¼è‚²ã—ã¦å¢—ã‚„ã—ã¦ã€çµ¦æ–™ãŒã‚‚ã‚‰ãˆã‚Œã°ãã‚Œã§æº€è¶³ã€‚ãŠå®¢ã•ã‚“ã«æ¥½ã—ã‚“ã§ã‚‚ã‚‰ã†ã¨ã„ã†æ„è˜ãŒã‚ã‚Šã¾ã›ã‚“ã€"

ITmedia

Marketing
ãƒªãƒ³ã‚¯
JXTGã‚¨ãƒã€å…¨çµ¦æ²¹æ‰€ã€ŒENEOSã€ã«ã€€éœ€è¦æ¸›ã§çµ±ä¸€ã€ã€Œã‚¨ãƒƒã‚½ã€çµ‚äº† - æ—¥æœ¬çµŒæ¸ˆæ–°èž
çŸ³æ²¹å…ƒå£²ã‚Šæœ€å¤§æ‰‹ã®JXTGã‚¨ãƒãƒ«ã‚®ãƒ¼ã¯ã€çµ¦æ²¹æ‰€ã®ãƒ–ãƒ©ãƒ³ãƒ‰ã‚’2020å¹´ã¾ã§ã«ã€ŒENEOSã€ã«çµ±ä¸€ã™ã‚‹ã€‚çµŒå–¶çµ±åˆã—ãŸæ±ç‡ƒã‚¼ãƒãƒ©ãƒ«çŸ³æ²¹ã®ã€Œã‚¨ãƒƒã‚½ã€ã‚„ã€Œãƒ¢ãƒ¼ãƒ“ãƒ«ã€ãªã©3ã¤ã®ãƒ–ãƒ©ãƒ³ãƒ‰ã¯é †æ¬¡ã€ä½¿ç”¨ã‚’ã‚„ã‚ã‚‹ã€‚å›½å†…ã«ã‚ã‚‹çµ¦æ²¹æ‰€å…¨ä½“ã®4å‰²å¼·ã‚’å ã‚ã‚‹çµ±ä¸€ãƒ–ãƒ©ãƒ³ãƒ‰ã‚’ä½œã‚Šã€è²©å£²æ–½ç–ã®çµ±åˆã‚’æŽ¨é€²ã€‚ã‚¨ã‚³ã‚«ãƒ¼ã®æ™®åŠã§åŠ é€Ÿã™ã‚‹ã‚¬ã‚½ãƒªãƒ³éœ€è¦ã®æ¸›å°‘ã«å‚™ãˆã‚‹ã€‚ã‚¨ãƒƒã‚½ã¨ãƒ¢ãƒ¼ãƒ“ãƒ«ã¯æ±ç‡ƒã‚¼ãƒã®è¦ªä¼šç¤¾ã ã£ãŸç±³ã‚¨ã‚¯ã‚½ãƒ³ãƒ¢ãƒ¼ãƒ“ãƒ«ï¼ˆEMï¼‰ãŒä½¿ã†
Shalie 2017/09/05
"å›½å†…ã«ã‚ã‚‹çµ¦æ²¹æ‰€å…¨ä½“ã®4å‰²å¼·ã‚’å ã‚ã‚‹çµ±ä¸€ãƒ–ãƒ©ãƒ³ãƒ‰ã‚’ä½œã‚Šã€è²©å£²æ–½ç–ã®çµ±åˆã‚’æŽ¨é€²ã€‚ã‚¨ã‚³ã‚«ãƒ¼ã®æ™®åŠã§åŠ é€Ÿã™ã‚‹ã‚¬ã‚½ãƒªãƒ³éœ€è¦ã®æ¸›å°‘ã«å‚™ãˆã‚‹"

Nikkei

Strategy

Marketing

Brand
ãƒªãƒ³ã‚¯
å¤§æ‰‹æ—¢å¾—æ¨©ã«ãƒ¡ã‚¹ã€€ä½Žã‚³ã‚¹ãƒˆé›»æ°—æä¾›ã€€æ–°é›»åŠ›ã¨ã®ç«¶äº‰ä¿ƒã™ - æ—¥æœ¬çµŒæ¸ˆæ–°èž
çµŒæ¸ˆç”£æ¥çœãŒé›»åŠ›å¤§æ‰‹ã«çŸ³ç‚ç«åŠ›ãªã©å®‰ä¾¡ãªé›»æ°—ã®æ”¾å‡ºã‚’æ±‚ã‚ã‚‹ã®ã¯ã€å¤§æ‰‹ã®æ—¢å¾—æ¨©ã«ãƒ¡ã‚¹ã‚’å…¥ã‚Œã‚‹ãŸã‚ã ã€‚æ±äº¬é›»åŠ›ç¦å³¶ç¬¬1åŽŸååŠ›ç™ºé›»æ‰€äº‹æ•…ã®è³ å„Ÿè²»è² æ‹…ã®ä¸€éƒ¨ã‚’æ–°é›»åŠ›ã«åˆ‡ã‚Šæ›¿ãˆã‚‹ã®ã‚’ãã£ã‹ã‘ã«ã€ç«¶äº‰åŠ›ã®ã‚ã‚‹ãƒ™ãƒ¼ã‚¹ãƒãƒ¼ãƒ‰ã®é›»æ°—ã‚’æ–°é›»åŠ›ã«å›žã—ã¦ä¸€æ°—ã«ç«¶äº‰ã‚’ä¿ƒã™ã€‚ï¼ˆ1é¢å‚ç…§ï¼‰4æœˆã®é›»åŠ›å°å£²ã‚Šè‡ªç”±åŒ–ã§300ç¤¾ã‚’è¶…ãˆã‚‹ä¼æ¥ãŒå‚å…¥ã—ãŸãŒã€å¥‘ç´„ã‚’åˆ‡ã‚Šæ›¿ãˆãŸå®¶åºã®å‰²åˆã¯3%å¼·ã«ã¨ã©ã¾ã‚‹ã€‚ä½Žã‚³ã‚¹ãƒˆã®é›»æ°—ã‚’å¤§æ‰‹ãŒå›²ã„è¾¼ã¿ã€
Shalie 2016/12/03
"ä¸€æ–¹ã€å¤§æ‰‹ã®å¥‘ç´„è€…ã ã£ãŸæ™‚ä»£ã«æ‰•ã£ã¦ãŠãã¹ãã ã£ãŸã¨ã„ã†ç†å±ˆã§æ–°é›»åŠ›ã®åˆ©ç”¨è€…ã«è³ å„Ÿè²»ç”¨ã‚’è² æ‹…ã•ã›ã‚‹æ¡ˆã¯ç†è§£ã—ã«ãã„ã€‚...åŽŸç™ºãŒå«Œã„ã§æ–°é›»åŠ›ã«ä¹—ã‚Šæ›ãˆãŸäººã«ã¯ã€ã„ã£ãã†ä¸å¯§ãªèª¬æ˜ŽãŒå¿…è¦ã "

Nikkei

Energy

Tepco

3.11

Marketing
ãƒªãƒ³ã‚¯
ã€Žã“ã¨ã‚Šã£ã·ã€ã¯å¥³æ€§å¸‚å ´æ”»ç•¥ã®ãŠæ‰‹æœ¬ã ï¼
Shalie 2013/07/08
"ã„ãã¤ã‚‚ã®ãƒªã‚µãƒ¼ãƒã‹ã‚‰è¦‹ãˆã¦ããŸã®ã¯ã€æ—…è¡Œã®ãƒ—ãƒ©ãƒ³ã‚’ç«‹ã¦ã‚‹ã®ã¯æ¥½ã—ã„ã‘ã‚Œã©é¢å€’ãã•ã„ã€èª¿ã¹ãŸã„ã‘ã‚Œã©ã‚ã¾ã‚Šæ™‚é–“ã‚’ã‹ã‘ã‚‰ã‚Œãªã„ã¨ã„ã†ã‚ãŒã¾ã¾ãªå¥³æ€§ã®å®Ÿæ…‹"

Marketing
ãƒªãƒ³ã‚¯
1