  |
はてなキーワード: Seedとは
https://www.pixiv.net/artworks/142802923
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最近横浜にオープンした「茶种（CHAZHONG）」というミルクティー専門店、見た目からしてCHAGEE（覇王茶姬）っぽいブランディングで「日本初上陸」を謳っているんだけど、調べたら色々とヤバかったので書く。
「茶种」という中国語っぽいブランド名、中国茶文化を模した演出、「日本初上陸」という表示。普通に見たら中国の有名ブランドが日本に来たと思うよね。でも運営元は株式会社Food Seedという去年設立の日本の会社。国内オリジナルブランドの1号店なのに、それをどこにも書いていない。これ景品表示法の優良誤認表示にあたるんじゃない
ウェブサイト（chazhong.jp）にはこう書いてある。「私たちは毎年、中国各地の茶園を訪れ、産地の気候や土壌を見極めながら最高の茶葉を直接厳選しています」。でも運営会社は去年設立。「毎年」は最大でも1回しか成立しない。景品表示法は根拠のない優良表示を禁止しているので、消費者庁に「毎年の実績を証明してください」と言われたら詰む。
サイトには「本店：中華街」と書かれているが、その中華街店は「Coming soon」。存在しない店舗を本店と表示するのは、中華街という立地ブランドを利用した誤認誘導としか言いようがない。
CHAGEEは2025年4月に米ナスダックに上場、時価総額約8500億円。同時期に「CHAGEE JAPAN株式会社」として日本法人を設立済みで日本上陸が目前の状況。Twitterでもバズってた。そのタイミングで横浜に「いかにもCHAGEEっぽい」店を出すのは偶然とは思えない。CHAGEEが日本1号店を出したら正面衝突になる。
映え目的でドリンクカップの上に急須型容器を乗せてドライアイスを入れる演出をやっている（公式Instagramで確認できる）。ストローがカップに刺さった状態でドライアイスが昇華するので、飲もうとすると昇華したCO₂をストロー経由で同時に吸い込む構造になっている。子供や呼吸器疾患のある人には普通にリスクがある。食品衛生法4条は「人の健康を損なうおそれのある方法での食品提供」を禁じている。
受賞歴もお察し
「SMBエクセレント企業賞受賞」と掲げているが、これはエントリーに数十万円、受賞後の掲載料に月額数万円かかる有料型の賞として業界では知られている。権威付けとして使うのはちょっと違う。
景品表示法違反の疑いは消費者庁の申告フォームから誰でも申告できる。食品衛生の問題は横浜市保健所の管轄。証拠のInstagram動画とサイトのスクリーンショットを保存しておくといいと思う。
