Management
There are lots of things you’re responsible for if you want to run a farmers market. On this page, you’ll find a range of helpful resources. Learn about farmers market management, best practices, and farm market safety.
Farmers Market Management and Best Practices
Farmers markets come in many shapes and sizes, but management skills and best practices are common to them all. All retail food facilities, including farm markets and farm stands, have to be inspected and licenses by the PA Department of Agriculture (PDA). A guidebook has been issued to help farmers markets and people selling products through a retail farm market or farm stand meet the regulatory requirements.
Rules and regulations have to be followed, and these are important for setting guidelines for vendors at a farmers market. Legal incorporation of a farmers market is one of the legal issues you might have to contend with.
If you want to increase your market day bottom line, take some time evaluating how you plan to sell your products. Prospective customers will expect to see certain things from you. When you get ready for farmers market season, consider signage, displays, and telling your story.
Developing a roadside farm market is a viable alternative to community farmers markets. However, it does require a great deal of planning and a thorough examination of a wide range of issues. A basic understanding of some accounting principles is key for managing cash flow for your market. Financial support is available via Community Supported Agriculture.
Farm Market Safety
Food safety practices must be in place at every point along the farm-to-fork continuum, including farmers markets. Ensuring food safety at farmers markets is an important responsibility of the vendors. The Farmers Market Food Safety Resource Guide provides detailed information on food safety concepts and includes practical tips and checklists.
Farm market safety also involves preparations for natural disasters. See what you can do to prepare your market, vendors, and shoppers for what might come next.
- Articles
Crafting a Strong Value Proposition for Retail Farm Markets
A well-defined value proposition is essential for retail farm markets to stand out in a competitive landscape. It communicates the unique benefits and value your farm offers to customers, helping to attract and retain loyal patrons. - Webinars
$20.00
Farmers Market Manager Conference
When 03/07/2025Length 1.5 hours once a week for 4 weeksEvent Format Virtual | LiveDuring this annual virtual event, learn from fellow market managers and gain the skills to enhance and improve your farmers market. - Webinars
Free
Farmers Market Manager Forum
When 02/26/2025Length 1 hourEvent Format Virtual | LiveJoin this virtual event to discuss issues and solutions with other market managers. - Workshops
Women in Agriculture Networking Lunch
Network with women in agriculture, explore county resources, address business challenges, and collaborate on future programs in this engaging and supportive no-cost session. - News
Retail Farm Market Survey
Date Posted 11/25/2024There are close to 700 Retail Farm Markets in Pennsylvania. Any thing from a self-serve wagon at the end of a farm lane to a large several thousand square foot building with multiple employees. - News
New Workbook Empowers Retail Farm Markets to Boost Success
Date Posted 11/18/2024Penn State Extension's PA Farm Markets program has created a Retail Farm Market Development workbook for those who are considering starting a farm market or looking to improve an existing market. - Guides and Publications
$79.00
Market Development Workbook
This tool will assist a farm owner when considering all aspects of starting a farm market for direct-to-consumer sales. - News
Analysis of the 2024 Farmers Market Assessment Survey
Date Posted 10/7/2024The 2024 Farmers Market Assessment Survey conducted by Penn State Extension provides valuable insights into the operations and impact of farmers markets across Pennsylvania. - Articles
Who is Shopping at Your Market?
Collecting customer information and data is crucial for retail farm markets to understand customer preferences, improve service offerings, and enhance marketing strategies and the customer experience. - Articles
Managing Crops During a Severe Drought: Q and A
Drought and high temperatures during the summer months can affect many commodities grown by Pennsylvania field croppers. This article contains a list of questions and information for growers to utilize when experiencing such conditions. - Articles
Managing Increased Customer Traffic at Your Farm Market
Managing increased customer traffic at your farm market can be both a rewarding and challenging experience. Higher foot traffic means more sales opportunities, but it also requires strategic planning to ensure a smooth operation. - Articles
8 Tips for Buying at the Produce Auction
Use these tips to start sourcing local and regional produce at an auction. - Articles
Navigating Growth: Insights from the 2023 Benchmark Survey of Farm Markets
As we reflect on the challenges and triumphs of the past year, the results of the 2023 benchmark survey of farm markets offer valuable insights into the trends, innovations, and opportunities shaping this dynamic sector. - Articles
Fund Your Farm Planning with PA's Farm Vitality Grant Program
Are you ready to invest in planning for your farm? The Pennsylvania Department of Agriculture’s Farm Vitality Grant Program will reimburse 75% of costs up to $7,500. - Articles
4 Benefits of Buying at the Produce Auction
Produce auctions allow farmers to sell their bounty efficiently, leaving more time for farming. Here, we set the record straight on produce auctions. - Webinars
Free
Retail Farm Market School: USDA's Farmers Market Pricing Project
When Watch NowLength 1 hourRecorded Feb 15, 2024Event Format On-Demand | RecordedCome join our discussion on leveraging regional pricing data for farm market vendors to enhance their pricing strategies. - Articles
Asset Mapping for Farmers Markets
Farmers markets are essential businesses and community spaces. Asset mapping is a process that can help markets grow despite limited resources. - Articles
Results of PA Farmers Market Assessment Survey 2023
Results from a QR code market assessment survey of farmers market customers. - Articles
Proper Handling of Eggs: From Hen to Consumption
To ensure egg quality in small flocks, egg producers must learn to properly handle the eggs they produce. - Articles
What's the Difference Between Markup and Profit?
Understanding the difference between markup and profit margin is critical to the success of your business. - Articles
Knowing What Customers Will Support
How do you engage with your market's customers to better understand what they purchase and what they would like to purchase. - Articles
Moving Customers Along the Value Ladder
A value ladder is a marketing tool that allows businesses to gradually increase the value they offer to their customers over time. - Articles
What is the Supplemental Nutrition Assistance Program?
SNAP is a federal nutrition program that helps participants stretch food budget dollars and purchase healthy food. - Articles
Testing New Ideas at a Farm Market
This report showcases results of a study done at a Delaware farm market. - Articles
Mystery Shop Form
A mystery shop can allow a farm market to see how a customer views their market experience.