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âData-Driven Thinkingâ is written by members of the media community and contains fresh ideas on the digital revolution in media. Todayâs column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution is one of the most critical issues in digital advertising today. Proper attribution provides insights, incentives and controls over ad spend. However,
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âData Driven Thinkingâ is written by members of the media community and contains fresh ideas on the digital revolution in media. Todayâs column is written by Adrian Tompsett, VP of Business Development at DataXu. Viewability is on the top of every digital marketerâs wish list for 2013. The emerging metric seeks to measure how frequently an ad is actually seen by a user, and not merely the number o
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