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Martin Sorrell on What’s Next
Sir Martin Sorrell acquired his way into the advertising business during the 1980s, first by scooping up small agencies and then by stunning the ad world with takeovers of J. Walter Thompson and Ogilvy & Mather. By the mid-1990s his company, WPP, was a dominant force in advertising, and Sorrell himself saw the future of the business as going digital. In 1996, when the idea that the web could chang
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Spending on native advertising is soaring as marketers and digital media publishers realize the benefits
The native ad boom, in one chart. BI Intelligence Native is one of the hottest topics in digital media, and advertisers and publishers are taking notice. By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience. Native ads have also proven effective, drawing higher click rates than
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What Is Earned Media, Owned Media & Paid Media? Examples
What Is Earned Media, Owned Media & Paid Media? The Difference Explained. Discover the Difference Between Earned Media, Owned Media & Paid Media in MarketingIf you’ve been privy to the digital world you may have heard these buzzwords tossed around, but what is the difference between ‘earned’, ‘owned’ and ‘paid’ media in marketing and what does it mean for your digital strategy? Think of earned med
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