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Mobile deep linking - Wikipedia
In the context of mobile apps, deep linking consists of using a uniform resource identifier (URI) that links to a specific location within a mobile app rather than simply launching the app. Deferred deep linking allows users to deep link to content even if the app is not already installed. Depending on the mobile device platform, the URI required to trigger the app may be different. Unlike the Web
Spending on native advertising is soaring as marketers and digital media publishers realize the benefits
The native ad boom, in one chart. BI Intelligence Native is one of the hottest topics in digital media, and advertisers and publishers are taking notice. By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience. Native ads have also proven effective, drawing higher click rates than
Google Tests Way to Track Consumers From Mobile Browsers to the Apps They Use
Google has come up with a way to overcome the ad-targeting gap between mobile web visitors and mobile app users, according to people familiar with the matter. The online ad giant is set to begin testing a new method of targeting tablet and smartphone users that connects the separate tracking mechanisms that follow what people do on the mobile web and in mobile apps respectively, the people said. U
For Sequoia Capital, ‘mobile tectonics’ is how it’ll find its next billion dollar company
SAN FRANCISCO —- When it comes to “mobile tectonicsâ€, there are three layers. The foundational, the bottom. Horizontal, the middle. And vertical, the apps layer at the top. That’s the skinny from Tim Lee, a partner at Sequoia Capital. Lee was describing the rapid revolution of the mobile ecosystem, and what the VCs at Sequoia Capital are looking for when scouting for their next game changing start
What is First-Party vs Third-Party Data: Definitions & Strategies
Why is it so important to understand the different types of data? Data is one of the biggest drivers of successful marketing today. Which kinds of data will benefit you the most, though, depends on your current situation and your goals as a marketer. With that in mind, let’s dig into what each type of data is, how you can use it and how to access it. Jump to: What is First-Party Data? How Can You
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© 2016 Interactive Advertising Bureau IAB Mobile Location Data Guide for Publishers FEBRUARY 2016 1IAB MOBILE LOCATION DATA GUIDE FOR PUBLISHERS This document was developed by the IAB Mobile Location Working Group. About the IAB Mobile Location Working
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