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technologyã«é–¢ã™ã‚‹monnalisasmileã®ãƒ–ãƒƒã‚¯ãƒžãƒ¼ã‚¯ (79)

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Ad Fraudã¨æˆ¦ã†TAG
Ad Fraudã¨ã„ã†ã¨Viewabilityã®è¦–ç‚¹ã§èªžã‚‰ã‚Œã‚‹ã“ã¨ãŒå¤šã„ã§ã™ãŒã€è©æ¬ºé˜²æ¢ã®è¦–ç‚¹ã‚‚ã‚ã‚‹ã®ã§ã¾ã¨ã‚ã¦ãŠãã¾ã™ã€‚ Ad FraudäººãŒé–¢ä¸Žã—ã¦ã„ãªã„ä¸æ£ãªåºƒå‘Šãƒˆãƒ©ãƒ•ã‚£ãƒƒã‚¯ï¼ˆNon Human Trafficï¼‰ã«ã‚ˆã‚‹è©æ¬ºè¡Œç‚ºã‚’Ad Fraudã¨è¨€ã„ã¾ã™ã€‚ã‚„ã‚Šæ–¹ã¯æ§˜ã€…ã§ã€Botã‚’ä½¿ã£ãŸåºƒå‘Šã®è¡¨ç¤ºã‚„ã‚¯ãƒªãƒƒã‚¯ã€iFrameã‚’ä½¿ã£ã¦äººã«è¦‹ãˆãªã„å½¢ã§ã®åºƒå‘Šè¡¨ç¤ºãªã©ã§ã™ã€‚ Ad VerificationNon Human Trafficå¯¾ç–ã¨ã—ã¦ã€Ad Verificationãƒ„ãƒ¼ãƒ«ï¼ˆMoat, Integral Ad Scienceãªã©ï¼‰ãŒç”Ÿã¾ã‚Œã€measurementï¼ˆè¨ˆæ¸¬ï¼‰ã‚„ã€post-bidï¼ˆå…¥æœå¾Œã«é™¤å¤–ï¼‰ã€pre-bidï¼ˆå…¥æœå‰ã«ãƒ–ãƒãƒƒã‚¯ï¼‰ã¨é€²åŒ–ã—ã¦ãã¾ã—ãŸã€‚ãŸã ã€ã“ã†ã—ãŸå¯¾ç–ã¯æŠ€è¡“çš„ãªè©æ¬ºã¨å¯¾ç–ã®ã„ãŸã¡ã”ã£ã“ã§ã‚‚ã‚ã‚Šã¾ã™ã€‚ TAG2015å¹´ã€åºƒå‘Šè©æ¬ºã«å¯¾æŠ—ã™ã‚‹ãŸã‚å…¨ç±³åºƒå‘Šæ¥å”ä¼šï¼ˆ4
monnalisasmile 2016/05/29
#fb

Medium

technology

ad
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WPP CEO Martin Sorrell On The Ad Sector Impact Of Slow Economic Growth | AdExchanger
Thereâ€™s an old ad industry saw that goes, â€œa little Procter & Gamble budget in everyoneâ€™s paycheck.â€ Well, now thereâ€™s a half billion less. The CPG giant told investors on the companyâ€™s earnings call in January that the company had succeeded in cutting $370 million in marketing costs in 2015, and that it expected to trim an additional $200 million this year. P&Gâ€™s not the only one. Diageo, Unileve
monnalisasmile 2016/02/18
CEO

marketing

technology

company
ãƒªãƒ³ã‚¯
John Doerr | Kleiner Perkins
I came to Silicon Valley in 1975 with no job and no place to live. I wanted to start a company with friends, just like my Dad (and hero) Lou Doerr. I tried to get an internship with a VC firm. And well, they all turned me down. One of them told me about Intel, a new chip company. So I cold called and landed a job there just as they invented the 8-bit microchip.
monnalisasmile 2016/02/18
technology

google

world

education

engineering
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AOL - Finance News & Latest Business Headlines
What to know about Social Security's full retirement age in 2025Read the full story
monnalisasmile 2015/07/27
work

present

make

technology

Office
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Google commits $150 million to diversity
monnalisasmile 2015/05/11
google

tech

company

work

technology

science

money

computer

blog
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The Singularity Is Near - Wikipedia
The Singularity Is Near: When Humans Transcend Biology is a 2005 non-fiction book about artificial intelligence and the future of humanity by inventor and futurist Ray Kurzweil. A sequel book, The Singularity Is Nearer, was released on June 25, 2024.[1] The book builds on the ideas introduced in Kurzweil's previous books, The Age of Intelligent Machines (1990) and The Age of Spiritual Machines (19
monnalisasmile 2015/05/04
wikipedia

Encyclopedia

growth

book

human

future

technology
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WPP launches data and technology consultancy
monnalisasmile 2015/04/27
Organizing across all groups with data and technolgy consultancy.

technology

news

media

data
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monnalisasmile 2015/04/23
Japan

technology

japanese

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network

venture

travel
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Martin Sorrell on Whatâ€™s Next
Sir Martin Sorrell acquired his way into the advertising business during the 1980s, first by scooping up small agencies and then by stunning the ad world with takeovers of J. Walter Thompson and Ogilvy & Mather. By the mid-1990s his company, WPP, was a dominant force in advertising, and Sorrell himself saw the future of the business as going digital. In 1996, when the idea that the web could chang
monnalisasmile 2015/04/22
advertising

business

technology

facebook

media

google

data
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elearn Magazine: Learning Technologies Then and Now
monnalisasmile 2015/02/18
learning

magazine

technology

education
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12 Things I Learned From Marc Andreessen | Andreessen Horowitz
monnalisasmile 2014/07/22
venture

fun

blog

software

business

technology

product
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Marketing & Sales | McKinsey & Company
monnalisasmile 2014/07/15
marketing

strategy

sales

business

competition

online

technology

future
ãƒªãƒ³ã‚¯
The Most Irreplaceable CEOs In The World
monnalisasmile 2014/07/11
world

company

Apple

yahoo

CEO

business

2012

technology
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Probabilistic Data Structures for Web Analytics and Data Mining
Statistical analysis and mining of huge multi-terabyte data sets is a common task nowadays, especially in the areas like web analytics and Internet advertising. Analysis of such large data sets often requires powerful distributed data stores like Hadoop and heavy data processing with techniques like MapReduce. This approach often leads to heavyweight high-latencyÂ analytical processes and poor appl
monnalisasmile 2014/06/04
mining

data

analytics

*ã‚ã¨ã§èªã‚€

datamining

Algorithms

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ã‚ã¨ã§èªã‚€

Probabilistic Data Structure

High Scalable Blog
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New Digital Advertising Technology From TruEffect Validated by CMO Research
monnalisasmile 2014/05/30
advertising

technology

data

research
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How Will Marketers Buy And Sell Media in 2020? - ExchangeWire.com
What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use programmatic buying platforms as our recent online advertising survey showed? And today, many major agency holding companies are projecting that within the next three years, 30 to 50%
monnalisasmile 2014/05/20
media

IT

video

technology

advertising

online

buying

ability
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Cross-Screen Magic And The Future Of Media
monnalisasmile 2014/05/14
future

2014

media

industry

technology

automation

world
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Internet Week is Coming: Aereo, Netflix, Yahoo and Buzzfeed | Internet Week New York - Ad Age
monnalisasmile 2014/05/12
netflix

advertising

internet

yahoo

media

industry

business

technology

entertainment
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Latest DCCI Report: Enterprise DSP/DMP Platforms Go Mainstream in Programmatic Market
monnalisasmile 2014/05/12
Enterprise

DSP

report

DMP

market

2014

data

marketing

technology

service
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Bidmind by Fiksu | Crunchbase
monnalisasmile 2014/04/30
mobile

marketing

app

data

platform

company

advertising

game

media

technology
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