What Is Earned Media, Owned Media & Paid Media? Examples
What Is Earned Media, Owned Media & Paid Media? The Difference Explained. Discover the Difference Between Earned Media, Owned Media & Paid Media in MarketingIf you’ve been privy to the digital world you may have heard these buzzwords tossed around, but what is the difference between ‘earned’, ‘owned’ and ‘paid’ media in marketing and what does it mean for your digital strategy? Think of earned med
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2. 2013.07.20 第32回R勉強会@æ±äº¬(#TokyoR) 2 自己紹介 åå‰ ï¼šä½è—¤ 満紀（@sato_mitsunori） 出身 ：山形県 酒田市 仕事 ï¼šèŠ±çŽ‹æ ªå¼ä¼šç¤¾ 趣味 ：スã‚ー ãã‚Œã¾ã§ã¯ æƒ…å ±ã‚·ã‚¹ãƒ†ãƒ éƒ¨é–€ã§ç¤¾å†…SE （10数年経験） デジタル ビジãƒã‚¹ マãƒã‚¸ãƒ¡ãƒ³ãƒˆå®¤ （ç¾è· ※もã†ã™ã10年） マーケティング部門ã§ãƒ‡ãƒ¼ã‚¿è§£æžã‚’担当ã—ã¦ã„ã¾ã™ 4. 2013.07.20 第32回R勉強会@æ±äº¬(#TokyoR) 4 マーケティングã®åˆ†æž å› ååˆ†æž ã‚³ãƒ¬ã‚¹ãƒãƒ³ãƒ‡ãƒ³ã‚¹åˆ†æž ã‚¯ãƒ©ã‚¹ã‚¿ãƒ¼åˆ†æž ï¼š http://www.slideshare.net/yokkuns/r-22276096 Rã§å¦ã¶ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°åˆ†æž 競争ãƒã‚¸ã‚·ãƒ§ãƒ‹ãƒ³ã‚°æˆ¦ç•¥ TokyoR#31ã§@yokkunsã•ã‚“も発表ã—ã¦ã¾ã™ マーケティングã®åˆ†é‡Žã§å®Ÿè·µã—ã¦ã„ã‚‹ãƒãƒƒãƒˆãƒ¯ãƒ¼ã‚¯åˆ†æžã‚’ã”紹介 本日ã®ãŠè©±ã— ・ãƒãƒƒãƒˆãƒ¯
Coca-Cola's Wendy Clark Defends 'Crucial' Social Media
Debate erupted Monday when Ad Age reported on a Coca-Cola study concluding that online buzz has no measurable impact on short-term sales. Today Coca-Cola's Wendy Clark, senior VP-integrated marketing communications and capabilities, wrote that the finding is true in isolation but should not obscure the role that social media plays. Ms. Clark's piece, posted here in its entirety, originally appeare
メディア・パブ: アクティブユーザー数ãŒæ€¥æ¿€ã«å¢—ãˆç¶šã‘ã¦ã„るツイッター
ツイッターã®ã‚¢ã‚¯ãƒ†ã‚£ãƒ–ユーザー数ãŒã‚°ãƒãƒ¼ãƒãƒ«ã§ã‚‚急激ã«å¢—ãˆã¦ã„る。GlobalWebIndex（GWI)ã®èª¿æŸ»ã«ã‚ˆã‚‹ã¨ã€ã‚°ãƒãƒ¼ãƒãƒ«ã®ã‚¤ãƒ³ã‚¿ãƒ¼ãƒãƒƒãƒˆäººå£ã®21%ãŒæœˆé–“ベースã§ã‚¢ã‚¯ãƒ†ã‚£ãƒ–ã«ãƒ„イッターを利用ã—ã¦ã„る。 ツイッターã¯é¨’ãŒã‚Œã‚‹å‰²ã«ã¯æ„外ã¨ã‚¢ã‚¯ãƒ†ã‚£ãƒ–ユーザー数ãŒå¤šããªã„ã¨ã„ã†å°è±¡ãŒã‚ã£ãŸã€‚ã§ã‚‚一本調åã§ãƒ¦ãƒ¼ã‚¶ãƒ¼æ•°ãŒå¢—ãˆç¶šã‘ã¦ãŠã‚Šã€GWIã®èª¿æŸ»ã§ã¯2012å¹´ã®ç¬¬2å››åŠæœŸã‹ã‚‰ç¬¬4å››åŠæœŸã®ã¾ã§ã®é–“ã«ã‚¢ã‚¯ãƒ†ã‚£ãƒ–ユーザー数ãŒ40%も増ãˆã¦ã„る。以下ã®ã‚°ãƒ©ãƒ•ã§ç¤ºã™ã‚ˆã†ã«ã€ä»£è¡¨çš„ãªã‚½ãƒ¼ã‚·ãƒ£ãƒ«ãƒ—ラットフォームã®ä¸ã§æœ€ã‚‚æˆé•·çŽ‡ãŒé«˜ã„。 （ソース：GlobalWebIndex） GWIã®èª¿æŸ»ã§ã¯31å¸‚å ´ï¼ˆ16æ³ã‹ã‚‰65æ³ã¾ã§ã®ã‚°ãƒãƒ¼ãƒãƒ«ãƒ»ã‚¤ãƒ³ã‚¿ãƒ¼ãƒãƒƒãƒˆäººå£ã®ç´„9割をカãƒãƒ¼ï¼‰ã«ãŠã„ã¦ã€2012年第4å››åŠæœŸã®ãƒ„イッターã®ã‚¢ã‚¯ãƒ†ã‚£ãƒ–ユーザー数ã¯2å„„8800万人ã¨ãªã£ã¦ã„る。以下ã®ã‚°ãƒ©ãƒ•ã®ã‚ˆã†ã«ã€ãƒ•ã‚§ã‚¤ã‚¹ãƒ–ックã€
100 Social Media Statistics of 2012 - The Inspiration Room
iStrategyLabs has published an infographic on Social Media statistics from 2012, inspired by an article by Mark Ecko Enterprises digital marketing executive Brian Honigman, “100 Fascinating Social Media Statistics and Figures From 2012“. ISL design intern Courtney Leonard captures insights on website integration with Facebook, Facebook user behaviour, the use of Twitter, the growth of Google+, the
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