I have a love / hate relationship with the Attribute function in Tableau. I love it for what it does, I hate it for those times that someone asks me to describe what it does. It took me a long time to wrap my head around what ATTR() does in Tableau. The first stop in my journey to understand the Attribute function was the Tableau online help. There, I found the following definition under âAggregat
What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use programmatic buying platforms as our recent online advertising survey showed? And today, many major agency holding companies are projecting that within the next three years, 30 to 50%
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