What Is Earned Media, Owned Media & Paid Media? Examples
What Is Earned Media, Owned Media & Paid Media? The Difference Explained. Discover the Difference Between Earned Media, Owned Media & Paid Media in MarketingIf you’ve been privy to the digital world you may have heard these buzzwords tossed around, but what is the difference between ‘earned’, ‘owned’ and ‘paid’ media in marketing and what does it mean for your digital strategy? Think of earned med
How Andreessen Horowitz Evaluates CEOs | Andreessen Horowitz
“I mean damn, did you even see the test You got D’s, motherf*$@%&, D’s! Rosie Perez†—Kanye West, Good Morning No position in a company is more important than the CEO and, as a result, no job gets more scrutiny. Sadly, little of this analysis benefits CEOs as most of the discussions happen behind their backs. This post is a step in the opposite direction. By describing how Andreessen Horowitz eval
Coca-Cola's Wendy Clark Defends 'Crucial' Social Media
Debate erupted Monday when Ad Age reported on a Coca-Cola study concluding that online buzz has no measurable impact on short-term sales. Today Coca-Cola's Wendy Clark, senior VP-integrated marketing communications and capabilities, wrote that the finding is true in isolation but should not obscure the role that social media plays. Ms. Clark's piece, posted here in its entirety, originally appeare
Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter
Update: Coca-Cola's Wendy Clark, a top marketing executive at the company, has joined the debate that followed publication of this report, arguing that the finding is true "in isolation" but that social media plays a "crucial role." A Coca-Cola Co. study finds online buzz has no measurable impact on short-term sales, but online display ads work about as well as TV, said a company executive in a pr
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