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Over the last year or two, Iâve noticed a certain style emerge in brand and product design. Look at the graphic below and you'll see it. The colors are soft and muted, the shapes rounded and the typography unobtrusive. Itâs what you could describe as clean. Itâs approachable. Itâs inoffensive. Itâs almost⦠cute. Zoom out and youâll notice this particular aesthetic is everywhere. As a designer, you
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