What Is Earned Media, Owned Media & Paid Media? Examples
What Is Earned Media, Owned Media & Paid Media? The Difference Explained. Discover the Difference Between Earned Media, Owned Media & Paid Media in MarketingIf you’ve been privy to the digital world you may have heard these buzzwords tossed around, but what is the difference between ‘earned’, ‘owned’ and ‘paid’ media in marketing and what does it mean for your digital strategy? Think of earned med
Coca-Cola's Wendy Clark Defends 'Crucial' Social Media
Debate erupted Monday when Ad Age reported on a Coca-Cola study concluding that online buzz has no measurable impact on short-term sales. Today Coca-Cola's Wendy Clark, senior VP-integrated marketing communications and capabilities, wrote that the finding is true in isolation but should not obscure the role that social media plays. Ms. Clark's piece, posted here in its entirety, originally appeare
メディア・パブ: アクティブユーザー数ãŒæ€¥æ¿€ã«å¢—ãˆç¶šã‘ã¦ã„るツイッター
ツイッターã®ã‚¢ã‚¯ãƒ†ã‚£ãƒ–ユーザー数ãŒã‚°ãƒãƒ¼ãƒãƒ«ã§ã‚‚急激ã«å¢—ãˆã¦ã„る。GlobalWebIndex（GWI)ã®èª¿æŸ»ã«ã‚ˆã‚‹ã¨ã€ã‚°ãƒãƒ¼ãƒãƒ«ã®ã‚¤ãƒ³ã‚¿ãƒ¼ãƒãƒƒãƒˆäººå£ã®21%ãŒæœˆé–“ベースã§ã‚¢ã‚¯ãƒ†ã‚£ãƒ–ã«ãƒ„イッターを利用ã—ã¦ã„る。 ツイッターã¯é¨’ãŒã‚Œã‚‹å‰²ã«ã¯æ„外ã¨ã‚¢ã‚¯ãƒ†ã‚£ãƒ–ユーザー数ãŒå¤šããªã„ã¨ã„ã†å°è±¡ãŒã‚ã£ãŸã€‚ã§ã‚‚一本調åã§ãƒ¦ãƒ¼ã‚¶ãƒ¼æ•°ãŒå¢—ãˆç¶šã‘ã¦ãŠã‚Šã€GWIã®èª¿æŸ»ã§ã¯2012å¹´ã®ç¬¬2å››åŠæœŸã‹ã‚‰ç¬¬4å››åŠæœŸã®ã¾ã§ã®é–“ã«ã‚¢ã‚¯ãƒ†ã‚£ãƒ–ユーザー数ãŒ40%も増ãˆã¦ã„る。以下ã®ã‚°ãƒ©ãƒ•ã§ç¤ºã™ã‚ˆã†ã«ã€ä»£è¡¨çš„ãªã‚½ãƒ¼ã‚·ãƒ£ãƒ«ãƒ—ラットフォームã®ä¸ã§æœ€ã‚‚æˆé•·çŽ‡ãŒé«˜ã„。 （ソース：GlobalWebIndex） GWIã®èª¿æŸ»ã§ã¯31å¸‚å ´ï¼ˆ16æ³ã‹ã‚‰65æ³ã¾ã§ã®ã‚°ãƒãƒ¼ãƒãƒ«ãƒ»ã‚¤ãƒ³ã‚¿ãƒ¼ãƒãƒƒãƒˆäººå£ã®ç´„9割をカãƒãƒ¼ï¼‰ã«ãŠã„ã¦ã€2012年第4å››åŠæœŸã®ãƒ„イッターã®ã‚¢ã‚¯ãƒ†ã‚£ãƒ–ユーザー数ã¯2å„„8800万人ã¨ãªã£ã¦ã„る。以下ã®ã‚°ãƒ©ãƒ•ã®ã‚ˆã†ã«ã€ãƒ•ã‚§ã‚¤ã‚¹ãƒ–ックã€
100 Social Media Statistics of 2012 - The Inspiration Room
iStrategyLabs has published an infographic on Social Media statistics from 2012, inspired by an article by Mark Ecko Enterprises digital marketing executive Brian Honigman, “100 Fascinating Social Media Statistics and Figures From 2012“. ISL design intern Courtney Leonard captures insights on website integration with Facebook, Facebook user behaviour, the use of Twitter, the growth of Google+, the
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B2B Data Providers- B2B Data Marketing - B2B Data Partners
Enhanced Google Analytics
The Ultimate History of Facebook [INFOGRAPHIC] | Social Media Today
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ClickZ
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Adidas Metro Covers 2012 Olympics - The Inspiration Room
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Waiting for Larry Ellison’s first tweet
http://www.slideshare.net/fullscreen/tkawaja/social-lumascape-8223008/1
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