Coca-Cola's Wendy Clark Defends 'Crucial' Social MediaDebate erupted Monday when Ad Age reported on a Coca-Cola study concluding that online buzz has no measurable impact on short-term sales. Today Coca-Cola's Wendy Clark, senior VP-integrated marketing communications and capabilities, wrote that the finding is true in isolation but should not obscure the role that social media plays. Ms. Clark's piece, posted here in its entirety, originally appeare
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