Adobe Advertising: Media Optimizer
Adobe Media Optimizer is now Adobe Advertising Cloud Our programmatic ad buying solution is evolving to further support your media planning and execution. It unites search, display, social, and TV into a single platform so you can find the best way to consistently deliver audience-relevant content. See what Advertising Cloud can do › See the big picture. Get a complete view of your campaign perfor
Prebid.org Launches as an Independent Organization for Open-Source Header Bidding Solutions
<span class=\"body-regular\">Microsoft Invest is a demand-side platform built for the future of video advertising. With an integrated platform advantage and a focus on data-driven performance, Invest enables you to engage audiences on all screens and drive business results.</span><br>\r\n</p>\r\n"}}" itemscope itemtype="https://schema.org/ImageObject"> Microsoft Invest is a demand-side platform bu
Invite Media - Next generation platform for display media trading
A smarter, more efficient way to buy media Important Announcement: DoubleClick Bid Manager, our next generation DSP, is now launching. Many Invite Media customers have already been upgraded to DoubleClick Bid Manager and the rest will migrate over in the coming months. Please visit www.doubleclick.com/bidmanager for more information about the new features and capabilities available only through Do
[x+1] - make every interaction count
[x+1] Improves Conversion Rates and Site Optimization and Increases Overall Volume for Online Advertising and WebsitesDelivering appropriate, targeted and effective media for brands and direct response advertisers. [x+1] increases the productivity of each customer interaction through our industry-leading predictive marketing solutions. These solutions are powered by our patented technology: the Pr
MediaMath - Future-Proofed DSP
Infillion has added MediaMath to its portfolio of products to take advantage of the scale and cutting-edge programmatic buying technology that made MediaMath one of the most groundbreaking companies in ad tech history. The combined companies’ technology stacks provide advertisers with an end-to-end solution—from the attention-guaranteed video and unique first party data of Infillion, to uniquely c
Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? | AdExchanger
“Data Driven Thinking†is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nat Turner, CEO, at Invite Media. If you asked a group of people in the display industry to pick the biggest theme for display in 2010, I would be surprised if it wasn’t the concept of real-time bidding and the advent of the so-cal
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http://www.siemer.com/wp-content/uploads/digital-advertising-landscape-summer-2011.pdf
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