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In this environment, the brands winning on social aren't just spending more. They're operating smarter. They've made a fundamental shift in how they think about social media quality — and it's showing up in their results. IAS is closing the transparency gap with IAS Total TV. This comprehensive suite of solutions is designed specifically to bring the clarity and accountability of linear broadcast
How Will Marketers Buy And Sell Media in 2020? - ExchangeWire.com
What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use programmatic buying platforms as our recent online advertising survey showed? And today, many major agency holding companies are projecting that within the next three years, 30 to 50%
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Step 1Deposit $999* fee via PayPal Or Provide a Purchase Order Number via @FastestAgency Once received, the project is time stamped and ready to go. Step 2Send your brief via Twitter Direct Message to: @FastestAgency Note: You must be following us to use DM. Step 3Within 24 hours you will receive your 140 character #FastContent creative pitch from World's Fastest Agency via Twitter Direct Message.
What Is A Mobile DSP? | AdExchanger
Some companies claiming to be “mobile demand-side platforms†are veiled mobile ad networks, or at least they’re mobile ad network-like. Which is to say they may be taking margin without disclosing price paid to the client. Others may be more transparent, buying on a per-impression basis and charging licensing fees as a standard DSP would do. These companies may bring bidding and optimization featu
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Cross-selling and Up-selling
So You Want To Build An In-House Trading Desk? | AdExchanger
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RTB For Backgrounds; Audience Buying Drives Patent | AdExchanger
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