The Soda With BuzzClever marketing helped Dietrich Mateschitz turn a so-so beverage into a billion-dollar brand. Red Bull, the "energy" drink created by Austrian Dietrich Mateschitz, doesn't taste very good. Nor does it sound very appealing: The berry-flavored beverage is spiked with additives like taurine and glucuronolactone. And at $2 for an 8.3-ounce can, Red Bull's retail price is at least double what you'd pa
Big Data: The Big Opportunity for B2B Marketers - DeSantis Breindel
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