A New Perspective On Attribution | AdExchanger
“Data-Driven Thinking†is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution is one of the most critical issues in digital advertising today. Proper attribution provides insights, incentives and controls over ad spend. However,
Marketing Solutions - Intelligence, Experience, and Analytics | Neustar
We help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better. Fabrick Neustar Fabrickâ„¢ is a unified identity ecosystem that powers our marketing solutions and services providing sustainable connections between brands, publishers, and consumers. Fabrick accelerates marketing perfo
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Insights
Frontiers in Attribution Modeling; Questions for Initiative EVP Bret Leece | AdExchanger
When Big Data Doesn't Provide Big Insights - ClickZ
Today's 5 Top Analytical Problems - ClickZ
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