At Google, we value users, advertisers and publishers equally. We have policies in place that define where Google ads should appear and how they must be implemented. These policies help ensure a positive user experience, as well as maintain a healthy ads ecosystem that benefits both publishers and advertisers.

To get your attention, some ads pop up in front of your current browser window, obscuring the content you want to see. Pop-under ads can be annoying as well, as they will "pop under" your window, so that you don't see them until you minimize your browser. We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.

That is why we recently clarified our policies around pop-ups and pop-unders to help remove any ambiguity. To simplify our policies, we are no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do not permit Google ads on any site that contains or triggers pop-unders, regardless of whether Google ads are shown in the pop-unders.

We continually review and evaluate our policies to address emerging trends, and in this case we determined that a policy change was necessary.

As with all policies, publishers are ultimately responsible for ensuring that traffic to their site is compliant with Google policies. To assist publishers, we’ve provided guidance on best practices for buying traffic. Posted by John Brown, Head of Publisher Policy Communications

At Google, we value users, advertisers and publishers equally. We have policies in place that define where Google ads should appear and how they must be implemented. These policies help ensure a positive user experience, as well as maintain a healthy ads ecosystem that benefits both publishers and advertisers.

To get your attention, some ads pop up in front of your current browser window, obscuring the content you want to see. Pop-under ads can be annoying as well, as they will "pop under" your window, so that you don't see them until you minimize your browser. We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.

That is why we recently clarified our policies around pop-ups and pop-unders to help remove any ambiguity. To simplify our policies, we are no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do not permit Google ads on any site that contains or triggers pop-unders, regardless of whether Google ads are shown in the pop-unders.

We continually review and evaluate our policies to address emerging trends, and in this case we determined that a policy change was necessary.

As with all policies, publishers are ultimately responsible for ensuring that traffic to their site is compliant with Google policies. To assist publishers, we’ve provided guidance on best practices for buying traffic.

Posted by John Brown, Head of Publisher Policy Communications

Available to all publishers, In-feed ads slot neatly inside your feeds, e.g. a list of articles or products on your site. These ads are highly customizable to match the look and feel of your feed content and offer new places to show ads.

Native In-article offers a better advertising experience

Available to all publishers, In-article ads are optimized by Google to help you put great-looking ads between the paragraphs of your pages. In-article ads use high-quality advertising elements and offer a great reading experience to your visitors.

Matched Content* drives more users to your content 

Available to publishers that meet the eligibility criteria, Matched content is a content recommendation tool that helps you promote your content to visitors and potentially increase revenue, page views, and time spent on site. Publishers that are eligible for the “Allow ads” feature can also show relevant ads within their Matched content units, creating an additional revenue opportunity in this placement.

Getting started with AdSense Native ads 
AdSense Native ads can be placed together, or separately, to customize your website’s ad experience. Use In-feed ads inside your feed (e.g. a list of articles, or products), In-article ads between the paragraphs of your pages, and Matched content ads directly below your articles.  When deciding your native strategy, keep the content best practices in mind.

To get started with AdSense Native ads:

• Sign in to your AdSense account
• In the left navigation panel, click My ads
• Click +New ad unit
• Select your ad category: In-article, In-feed or Matched content

We'd love to hear what you think about these ad formats in the comments section below this post.

Posted by: Violetta Kalathaki - AdSense Product Manager

*This format has already been available to eligible publishers, and is now part of AdSense Native ads.