Our new ‘Related Ads’ feature in the Ad Review Center gives you a quicker and more efficient means of identifying similar ads that you would like to allow or block. Related ads are those that have a similar destination page, and you can directly view, allow, or block these ads in the Ad Review Center.
Derive new insights with additional metrics
To help you make informed decisions around whether to allow or block particular ads, we’re giving you better insights with the following new signals:
Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site. As always, we recommend that you consider the potential impact on your revenue before choosing to block ads with high or medium impression scores.
Serving status identifies whether an ad is active or not. An active ad is defined as one that has recently received impressions. If an ad is active, it’s more likely to still appear in the next few days. If an ad is inactive, it could still show again, but the longer it remains inactive, the less likely this will occur.
Historical trend shows whether the number of impressions per day for an ad has recently increased, decreased or remained stable, according to our historic data. This trend is not a projection of any future performance of an ad, but provides you with additional context while reviewing ads.
Finally, to improve your experience in the Ad Review Center, we’ve made some enhancements to the interface. We’ve now redesigned the Ad Review Center tiles to make the controls more clear and intuitive. In addition, we’ve incorporated new widget styles and an improved layout. Learn more about the Ad Review Center in our Help Center and share your feedback on these new features on our AdSense+ page.
You can further understand your performance and the steps you can take to improve it by following the suggestions and improvement tips in each category. Items that you should fix will be flagged by a red or yellow exclamation mark and once fixed, may help to increase your traffic and/or revenue. You’ll also be able to see updates to your score as you make improvements. In case you’re wondering if Google will take any action on low scores, the answer is no - this in an informational tool only to give you greater insights into how your site is performing.
We hope you find the scorecard a valuable tool in maximizing user experience on your site and further growing your online business. Read more about the scorecard in our Help Center and share your feedback on the AdSense +page.
