Give these reports a try to gain a better understanding of how your social efforts are impacting user engagement. Have you made any updates to your content or your +page after viewing these reports? Visit our AdSense +page to share your tips with other readers.
Now that you know how to monitor your success with Google+, tune in next week when we’ll share a publisher case study. Have a great weekend!
Mobile Travel customers are most interested in checking flight status and confirming reservations.
Mobile Retail customers like to contact a store and find product information.
Mobile Automotive customers are most interested in contacting the dealership and making service appointments.
The bottom line: mobile users are ready to make choices on the go. Help them get there fast and you'll help your business grow.
We reviewed these findings yesterday during our webinar: Mobilize your Site and Maximize your Advertising. If you missed it, please keep an eye out for the recorded webinar, which we'll post soon.
In the meantime, check out howtogomo.com for more tips on how to build a mobile-friendly website.
Posted by: Masha Fisch, Google Mobile Ads Marketing
Discover these and more findings from, What Users Want Most From Mobile Sites Today, a study from Google (conducted by Sterling Research and SmithGeiger, independent market research firms). The report surveyed 1,088 US adult smartphone Internet users in July 2012. The problem (and opportunity) is big...
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big opportunity for companies seeking to engage with mobile users. Mobile-friendly sites turn users into customers
The fastest path to mobile customers is through a mobile-friendly site. If your site offers a great mobile experience, users are more likely to make a purchase.
When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service
Not having a mobile-friendly site helps your competitors
A great mobile site experience is becoming increasingly important, and users will keep looking for a mobile-friendly site until they find one that works for them. That means your competitors will benefit if your site falls down on the job (and vice versa).
61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
79% of people who don’t like what they find on one site will go back and search for another site
50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly
Non-mobile friendly sites can hurt a company’s reputation
It turns out that you can lose more than the sale with a bad mobile experience. A site that’s not designed for mobile can leave users feeling downright frustrated, and these negative reactions translate directly to the brands themselves.
48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
36% said they felt like they’ve wasted their time by visiting those sites
52% of users said that a bad mobile experience made them less likely to engage with a company
48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business
Takeaways
While the research confirms what we already suspected -- that mobile users actively seek out and prefer to engage with mobile-friendly sites -- it’s a sobering reminder of just how quickly and deeply users attitudes about companies can be shaped by mobile site experiences. Having a great mobile site is no longer just about making a few more sales. It’s become a critical component of building strong brands, nurturing lasting customer relationships, and making mobile work for you.
To learn more about our study
Click here and join our free webinar on September 26 at 1 p.m. EST / 10 a.m. PST
Get help on building a mobile-friendly site, visit howtogomo.com.
Posted by: Masha Fisch, Google Mobile Ads Marketing
You can also see who has been discussing your content on Google+, even if they didn’t reshare your original post. Circles on the Ripples page that aren’t connected to other circles represent individuals who have independently shared your content. Scroll down to the bottom of the page to play an animated version of the visualization that shows how your link was shared over time. You can also see a line graph that illustrates activity on the post.
With this information, you can identify key influencers or top contributors in your community who are helping to get the word out about your content -- whether or not it was reshared directly from your +page. You might want to reach out to these engaged individuals to ask for their feedback about your content, or even set up a Hangout to talk in more detail with them.
Give Ripples a try today, and see how some of your recent content has been publicly reshared. For more information, watch this video:
Want more reports and metrics? Be sure to join us here again next Friday, when we’ll walk you through the reporting tools you can use to track the performance of your +page. Until then, let us know on our AdSense +page if you’ve found any interesting insights via Ripples.
Not only does verification help users confirm the authenticity of your +page, but it also brings you a major benefit only available to verified +pages. Verified +pages that are popular and engaging may appear on the right side of relevant Google.com search results, for users who are logged in. This is designed to help users find the relevant content they’re looking for, and may increase the visibility of relevant +pages. Please keep in mind that to be eligible, the +page also needs to be active with a meaningful number of followers and regularly-updated content.
How do I verify my +page?
Follow these three steps:
Link your +page to your website: Fill out the ‘About’ section of your Google+ page, being sure to enter your site’s top-level URL.
Link your website to your +page: Add a Google+ badge or code snippet to your site, which lets us know that the site is associated with your +page. We recommend using the Google+ badge, as it can help you attract additional followers -- for top publishers, adding the Google+ badge helped drive a 38% increase in followers. You can select the size of the +badge for your pages, and with some of the larger sizes, users will be able to add your +page to their circles without leaving your site.
Post actively to your +page and gain a meaningful number of followers.
As you complete the verification process, be sure to continue posting regularly to your +page to engage with your users. To help attract followers to your pages we also recommend promoting your +page on other relevant sites or blogs you own, as well as other social destinations. You can also place an author tag on your online materials, which means your authorized photo and name appear next to search results for content you’ve created.
Enjoy your weekend, and we’ll see you back here next Friday when we’ll show you a feature that allows you to track how your content spreads on Google+.
Give this technique a try for some of your posts, and see how it can help you build a richer experience on your +page. Have you found success with posting images, or do you have other tips for +pages to share? Leave a comment on our AdSense +page and discuss your experiences with other publishers.
Tune in again next week, when we’ll discuss verifying your +page. In the meantime, feel free to head over to our AdSense +page to share your thoughts about today’s content with other readers.
