Inside AdSense: December 2012

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Local success stories: Qué Tiempo grows by 30% by going mobile

Tuesday, December 18, 2012

The increase in smartphone sales and mobile traffic makes it more important every day for web publishers to build a mobile strategy for their businesses. Nevertheless, only 1 out of 10 AdSense publishers has a mobile-friendly version of their site. To encourage other publishers to go mobile, Ángel Hernández and Manuel Lebrón, owners of Qué Tiempo, shared their experience with us.

Qué Tiempo is a Spanish site that displays the weather forecast globally. Ángel and Manuel became AdSense publishers in 2007 and over the years, thanks to investing in their content, optimizing their ads and growing their traffic, they’ve been able to build a team of more than 20 employees and invest in new ventures.

Back in 2008, they could already see through Google Analytics that the traffic coming from mobile devices was growing, so they decided to develop quetiempo.es/mobile in-house.

Their mobile traffic has successfully grown by 20% over the last two years. New users are arriving to the mobile-friendly version of their site from mobile devices, while the desktop version is experiencing a 10% year over year growth. This shows that mobile traffic is additional, not substitutional, and mobile usage is complementary to desktop.

Thanks to the increase in their mobile traffic, together with a successful implementation of their ads, Qué Tiempo saw their daily earnings grow by 30%. The CTR of their mobile leaderboard 320x50 now doubles the CTR on their desktop ads. In addition, the CPC of their mobile ads is 100% higher than the CPC of the desktop site.

Most of Qué Tiempo’s efforts are now focused on improving their mobile site with features like geotargeting, which makes it possible to deliver accurate location-specific weather forecasts.

“We encourage other publishers to build a mobile-friendly site, not only because they’ll quickly see their revenue grow thanks to the available Google AdSense mobile formats, but also because the future of your online business depends on your mobile strategy, a market with infinite possibilities.”

Posted by Alicia Escriba - Inside AdSense team

This information is current as of December 18th, 2012.

Coming soon: Learn with Google for Publishers

Wednesday, December 12, 2012

Two and a half years ago we started the AdSense in Your City program with the goal of meeting publishers face-to-face and providing tips to help you increase your earnings. From Orlando, Florida to Tokyo, Japan, we’ve visited over 100 cities around the world and talked to thousands of publishers. We asked you what you’ve liked and what could be improved. Based on your feedback, we’ve made some changes.

We’re excited to announce that, in 2013, AdSense in Your City events will be evolving into Learn with Google for Publishers. We understand that many of you are using Google products beyond AdSense to grow your business. Our transition to this Google-wide initiative is part of our effort to help publishers like you make the most from the Web. Learn with Google for Publishers goes beyond just AdSense optimization tips. We’ll also cover new topics such as site design, analytics and ad serving. Below is our North America schedule for the next three months; our international schedule will be posted here on Inside AdSense shortly, so stay tuned!

New York, NY - January 29, 2013
Los Angeles, CA - February 7, 2013
Toronto, Canada - February 19, 2013
Chicago, IL - March 5, 2013

Phillip Martin is one publisher who went to a Google event this year; take a look at his inspiring story in this short video:

If you’d like to attend one of our upcoming events, fill out this form and we’ll send out event confirmation details two weeks before the event. Space is limited, so sign up quickly.

Be sure to check out our complementary Learn with Google webinar series. And, if you’re as excited as we are about Learn with Google for Publishers, let us know on our AdSense +page.

Posted by Ian Cohan-Shapiro - Inside AdSense Team

Updates around usage of 300x600 ad format

Tuesday, December 11, 2012

Since our recent introduction of the new 300x600 ad format, we’ve been happy to see many publishers testing it out on their pages. After carefully reviewing this ad format, we’d like to let you know about an upcoming update to our policies around use of the 300x600 unit.

Because this new format is larger than all our other ad units, we want to help ensure a balance between content and ads across publisher sites. With this in mind, going forward, publishers will be permitted to place a maximum of one 300x600 ad unit on each page. If you’ve placed more than one 300x600 ad unit per page on your site, we ask that you remove any additional ad units by Jan 10, 2013. We’ll also be sending email notifications shortly to affected publishers, asking them to make this update.

Please note that the limit for AdSense for content ad units still remains at three per page, so it’ll be possible to place one 300x600 ad unit and up to two other sizes on a page. As always, it’s important to consider both the user and advertiser experiences when placing any additional ad units on your pages.

We appreciate your understanding and help as we make this update. Thanks again for all of your feedback and enthusiasm for this new ad format; we’re continuing to work on developing new sizes, and will keep you posted on any new developments. If you’d like more information about AdSense policies, please visit our Help Center.

Posted by Charles Huang, Policy Associate

Working better together: Protecting against invalid activity

Wednesday, December 05, 2012

Publishers are the lifeblood of the Internet, and we’re committed to helping you grow your businesses. Last year alone, we shared $6.5 billion with our AdSense publishers. We also invest immense amounts of time and millions of dollars in systems (including sophisticated algorithms and human reviews) that keep bad ads from appearing on your sites and prevent advertisers from being fraudulently charged for bad clicks. When everything is working well, advertisers trust our network and continue to invest in it, which generates revenue for you the publisher, ultimately funding the free content users love.

But we’ve also heard the stories: publishers finding their accounts suspended or even disabled for “invalid activity” without a clear understanding of why or how to fix it. We know this can be an intensely frustrating, even scary experience. So why does this happen?

While the vast majority of publishers who sign up for AdSense do so in good faith, unfortunately there are some bad actors out there. As you can imagine, we can’t reveal all the tools we use to keep bad sites and bad traffic out of our network. But sometimes these tools result in good publishers who become a source of invalid activity having their accounts disabled without much recourse. We’re making some changes we think will help fix this:

We are considering tenure more actively when responding to detected invalid activity. For example, some trusted publishers will now have their accounts suspended instead of terminated, and over time we hope to work directly with more publishers to resolve invalid traffic issues without needing to disable the account at all. (As always, we’ll continue to credit advertisers for any invalid activity.)
We’ve given publishers tools to submit more informative appeals via a new form, which may help resolve issues more quickly.
We’re providing more details on invalid activity’s causes. If we’ve detected a violation of our policies you’ll receive an email and a notification to your account with further information and instructions. And you can read all about the causes of invalid activity at our Ad Traffic Quality Resource Center, which is now available in most languages supported by AdSense, such as German, French, Polish and Arabic.
Whether you’re looking for a refresher or just creating your first ad unit, you can review the do’s and don'ts of ad traffic in our expanded AdSense Academy.
In order to help publishers avoid common pitfalls, we’re kicking off a video series that explains why some of our policies exist and how you can make sure you’re working with them. Our first looks specifically at invalid traffic.

We want to work with our publisher partners to keep the AdSense network strong -- keeping good publishers’ accounts in good standing, while also protecting advertisers and users from fraudulent activity. This is why we’re making changes, like the ones discussed today, to provide more help when things go wrong. We’ll be making even more changes as the year goes on so look for continued updates on this blog.

Posted by Jonathan Bellack - Product Management Director

We want to hear from you. Let’s continue the conversation -- submit your questions to us about the topics discussed in this post via Google Moderator. We’ll be holding a Google Hangout in January with members of our Product Quality Operations team for the first time to address your questions. Please note that for privacy reasons, we won’t be able to respond to account-specific questions.

Enhancing text ads on the Google Display Network

Monday, December 03, 2012

300x250 Ad Unit

We understand text ads are important to our publishers’ business and we’ll continue to innovate on new formats. Please feel free to share your feedback and suggestions with us on our AdSense +page; we look forward to helping you find new ways to grow your online businesses.

Posted by Johan Land and Stephen Yuan

Text ads have proven to be a great way to help advertisers extend their Google search campaigns to sites in the Google Display Network, enabling publishers like you to earn revenue from your content. This is why we're continuing to work on improving text ads, even as we introduce new ad formats.

One change, rolling out this week, will make the look and feel of text ads more consistent as consumers and advertisers use screens interchangeably, and distinctions between devices fade. You'll notice a new clickable arrow icon, as well as slight optimizations to font size, spacing and text layout. These enhancements are among the largest that we have made to text ads, and our experiments indicate an uplift in clicks across publishers on the Google Display Network.

These changes will happen automatically for most text ads on your pages, and the color of the arrow icon will be based on the color palette you’ve selected for your ad units. For instance, if the background of your ad units is white, the icon will be grey; for other background colors, the icons will be a different shade of the background color. Consistent with our program policies, we ask that publishers refrain from mimicking these arrows or placing similar images around their ad units. Below are some example of this new text ad format in the 200x200 and 300x250 ad unit sizes.

200x200 Ad Unit

300x250 Ad Unit

Inside AdSense

A look back at 2012 highlights

Local success stories: Qué Tiempo grows by 30% by going mobile

Coming soon: Learn with Google for Publishers

Updates around usage of 300x600 ad format

Working better together: Protecting against invalid activity

Enhancing text ads on the Google Display Network

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