"Mobile to overtake fixed Internet access by 2014"* was a memorable headline a few years ago. We're passing the mobile tipping point and seeing a 70% year over year increase from AdSense impressions on mobile devices. This is just one reason why it’s more important now than ever before for your website to be multi-screen friendly. Here are a few more reasons why you should take an action now.
1. Mobile Google Search algorithm has been changed
Recently,
we announced that Google Search uses a website’s multi-screen friendliness as a ranking signal. This means that websites that are mobile friendly are now easier to find than those that aren’t, for users searching on their mobile devices. If your website is not mobile friendly, this change will affect its discoverability, which may impact your traffic and AdSense long-term revenue.
2. More publishers are seeing success from going multi-screen
Shifting your website strategy to multi-screen takes time. The good news is that more publishers are starting to see a positive impact including: increased traffic, longer user engagement, and higher AdSense performance. Check out these stories from publishers who have successfully shifted to multi-screen:
digiSchool,
Famous Birthdays,
ThriftyFun.com, and
more.
3. More resources are available to ease your policy concerns
Policy concerns, such as ensuring proper ad placement on a small screen, might be one of the reasons stopping you from going multi-screen, so we’ve created some new resources for you. Check out our
Policy FAQs for mobile optimized (multi-screen) websites to help you understand what you should consider when placing ads on your mobile site.
4. Additional resources are available to help you go multi-screen
Do you lack the time or the expertise needed to build your multi-screen friendly website? We’ve identified some
vendors** who can help you transition to a multi-screen friendly site easily. You can search these vendors by location, type of website, and services provided.
New vendors added in the past 6 months:
Keep your mobile strategy going with our
Multi-Screen Guidelines. This guide will give you everything you need to know about multi-screen strategy from the basics to beyond. If you’re starting out, the
Starter Guide will walk you through how to build a multi-screen friendly website. If you’ve already got a multi-screen friendly website, the
Implementation Guide can give you more tips around monetization, user experience and SEO.
*Mary Meeker, 2012 KPCB Internet Trends Year-End Update
**Note that recommended vendors are independent companies and not affiliated with Google in any way. Google assumes no liability for any vendor's actions.
Posted by Maiko Fujita - Multi-Screen Strategist
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