In addition, Greg made slight changes to the search results pages -- he removed the borders from the ads and search results, and added a new search box to the search results pages. According to Greg, "altogether, these changes took less than 15 minutes to do."
After making these updates, Greg noticed a dramatic and immediate increase in the usage of search on the Van Gogh Gallery. He found that "the number of queries performed each day increased 8 to 10 times, and search ad clicks and revenues increased even more." His search earnings quickly grew from less than a dollar a day to double digits since his optimization test. "Now we frequently receive more search ad clicks than our total number of searches pre-optimization," says Greg. "I'm still amazed at how simple changes can have such an incredible impact."
Greg has started using the earnings from his AdSearch optimization efforts to build and host additional websites about other artists. "Ultimately," Greg says,"we hope to use the earnings to fund research trips to Europe to see the works of the masters and expand the quality of information we offer visitors to our sites."
Have you also tried our AdSense for search optimization tips and found success? Let us know.
Posted by Jane Brinkley - AdSense Optimization Team
