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By now we think you’re sold on speed. So what’s next?

2. Scroll

The magic scroll. It’s an infinite, endless, perfectly loaded stream of content. There’s no need to click, to wait for a page to load, to navigate to that tiny ‘next’ with your giant thumb. It’s all right here, content, just waiting for you to consume it.

There are, of course, a few caveats before developing an infinite scroll. Like almost everything online, this isn’t a one size fits all solution. 

Infinite scroll is great for ...
  • UGC publishers with constantly evolving content - think Tumblr, Facebook, Pinterest.
  • Sites with lengthy articles or tutorials. No one wants to click ‘more’ or ‘page 2’ anymore. It’s just too dang hard. 
  • Publishers using a slideshow with pagination. Consider a lazy loaded infinite scroll instead. Users love it. 
  • Publishers considering mobile first (aren’t we all?!).
Watch out for … 
  • Crawler errors & SEO impact and check out this article for creating a search friendly infinite scroll. 

3. Style 

Style should never be an afterthought. You and your users want to interact with something that looks good and feels good. 

There are two primary components to style: content style & ad style. 

First: Content Style 

Great websites are able to maintain a consistent style  across pages and platforms. Consistency gives users a sense of familiarity when interacting with your content. 
  • Choose a color scheme and stick to it 
  • Choose a layout and stick to it 
  • Choose a theme and stick to it 
We can’t stress this enough - stick to it. 

As the industry continues to migrate towards a mobile first perspective, consistency across device types and platforms becomes increasingly important. Responsive web design enables your site to adapt to various device sizes without changing the overall look and feel or compromising user experience. 

If you're up for the challenge, check out more on responsive design. 

Second: Ad Style 

In the internet of yesteryear it was nearly impossible to monetize without stripping a site of what made it beautiful. The good news? It’s 2016 and now you have the ability to make a profit and maintain your site’s style. 


When implementing ads think about what makes sense for you and your users.
Here's a sample of a native ad design.
Most importantly use ads to complement the content of your site. Since content is king, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, this includes the ads on your site.

Place ads at natural breaks or where the user’s attention may have waned. Not only will this improve user experience but it also may encourage a higher CTR and increased audience engagement.

4. Simple

Keep it simple, folks. 

This rule underlines most everything that is targeted towards consumers, but it is even more important for a mobile first audience. 

When it comes to consuming digital content, we’re a generation of hungry hippos. We want headlines, snippets, concise and clear information. We want minimalist design with streamlined content and easy navigation.

Tips on keeping it simple
  • Make it touch friendly. What’s easier than that?
  • Bullet points make your content easily consumable 
  • Be brief in sign-ups. If your site requires users to sign-up or sign-in, keep input requirements to a minimum or consider adding a Google sign-in option to speed up the process 

So there you have it; the four S’ of user experience: speed, scroll, style, simple. If you’re new to AdSense, be sure to sign up today and start turning your #PassionIntoProfit.


Posted by: Sarah Hornsey, from the AdSense team




The fear of our health problems returning led me down the road of creating a blog. One of my top skills is reverse engineering successful systems and rebuilding them into a more productive system. Before my health was ravaged, I had built several multi-million dollar companies on the back of this unique skillset.

Before I made my first blog post, I spent six months researching the blogs that received the most traffic from Google organic search. I identified the specific tactics from over 70 high traffic blogs. Then I ranked the tactics by the most productive, and I eliminated the bottom 80%. This is what I built my blogging system upon. Within four months of launching the blog, I had surpassed 100,000 monthly visitors. Today, my blog receives over 2 million monthly visitors.

Here are the four pillars that my system was built upon:

Pillar #1 – Keyword research

Most amateur bloggers fail miserably at keyword research. The reason for this is because they are overwhelmed by all of the data, and they are usually using the wrong tools. I will be breaking down my simple system for identifying keyword phrases that serves as the topic and title for future blog posts. This will allow you to blog with a purpose. And that purpose is to create blog posts that consistently produce organic traffic.

Pillar #2 – Compelling blog titles


You can write an epic 4000 word post, and it can doomed for failure because of a poorly chosen title. The post title is a very important part of the post, and often overlooked. I’ll be revealing my Perfect Title Formula, which will allow you to craft blog headlines that drive a ridiculous amount of traffic and social shares.

Pillar #3 – Engaging content 


Over the last three years, I’ve perfected my blog’s ability to engage new visitors. The average visitor spends 5 minutes reading one of my blog posts. I will be sharing the eleven techniques that I apply to my blog posts to achieve absolute engagement.

Pillar #4 – Getting High Quality Links


The key to remember here is quality over quantity. Do not waste your time chasing low quality links or adding your blog to a directory. There are two strategies that work better than everything else, and I will show you exactly how to execute them.


Over the next four weeks I’ll be sharing tips on how to increase your AdSense earnings right here on the Inside AdSense blog. In the meantime, go here to keep reading “How to Build a Blog to Over 1 Million Monthly Visitors” and find out how to apply the four pillars to your blog.


Posted By
Brandon Gaille

Brandon Gaille










Brandon Gaille is an AdSense publisher. You can learn more about Brandon at BrandonGaille.com and listen to his popular blogging podcast, The Blog Millionaire.


If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. 


Link up

If you have an idea for a piece of content from another author or are sharing someone else’s article on your site, it’s important to link back to the original owner. Basically, make sure to give credit where credit’s due. By including a backlink (or inbound link), the original owner’s analytics will track what portion of their online traffic came from your site. Chances are, they may even return the favor later on by linking to your shareworthy content.

Promote Yourself Indirectly

The best way to encourage other publishers to direct their readers to your site is to provide high-quality, unique content. Inbound links such as these are valuable to you because they send out organic signals to search engines about the naturally derived credibility of your site. Establishing a reputation for inspiring, timely content is your best tool for continued success and traffic.

To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.


Posted by Jay Castro
Audience Development Specialist
@jayciro
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First, deliver more viewable impressions to get your ads seen. Measuring viewability is extremely important, because if an ad isn't seen, it can't have an impact, change perception, or build brand trust. Here’s a few ways to boost ad viewability on mobile devices:


  1. Replace 320x50 ad units with 320x100 
  2. Move ads at least 150 pixels away from content to cut accidental clicks
  3. Use page-level ads designed for mobile devices. More on page levels below

Learn more tips on boosting mobile ad viewability in this blog post.

Second, choose the right mobile ad sizes: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units. They tend to get the best results.

Third, use page-level ads. You’ve heard this from us before haven’t you? Page-level ads are a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. They’re designed to automatically show the right mobile ad format at the right time - potentially increasing your earnings without interfering with your users’ mobile experience.
There you have it, our 3-step strategy to help you expand, or start, your site in India. 
  1. Do your research
    1. Use Google’s research tools
    2. Understand the users in India
    3. Apply your micro-moments strategy
  2. Go mobile or don’t go at all. And make it fast. 
    1. Understand how mobile devices are used
    2. Increase your page speed
    3. Leverage Google’s mobile resources
  3. Convert page views into revenue 
    1. Optimizing for viewability
    2. Use the right ad sizes
    3. Try Page-level ads
Do you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th.

If you’re new to AdSense, turn your #PassionIntoProfit today and sign up for Google AdSense.

 
Be sure to follow AdSense on Twitter to learn more tips on optimizing your account and stay tuned for more posts from our Global Spotlight series in the future!

Posted by Jay Castro, from the AdSense Team
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The Global Spotlight is series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. 

Our last spotlight shared insights on how to capture the opportunity in India by sharing tips on how to research your potential audience in India. Research is an important first step because when you know what users are talking about, you can participate in the conversation.

Today we want to talk about why you should cater to mobile first users.


It’s no longer breaking news, our world has shifted to mobile. This shift has been quick, and users expectations for great mobile experiences has increased even more quickly. A website that simply loads on a mobile device is no longer enough. To keep users engaged, mobile sites must be fast and relevant. You’ve learned in our previous post that India is projected to have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone. Since hundreds of millions of users in India will only access the internet via a mobile device, it’s important to think like a user, and think mobile first.

First, understand how users interact and use their mobile devices. The study “How People Use Their Devices” dives into three different categories of use cases:
  1. What does device usage look like in an average day
  2. What we do on our devices
  3. How we search across devices
Second, increase your mobile page speed. For users in India, it’s important to reduce the size of your pages. To reduce the size of your pages, target 50 or fewer requests and 1,000 or fewer bytes to optimize load time. You can also compress and select efficient images, and prioritize download of visible content. Lastly, consider AMPlifying your site for lightning speed. These are all key in winning mobile micro-moments. 

Check out the Mobile Web Speed Toolkit released by DoubleClick to help you optimize the speed of your mobile site.

Third, leverage the many resources available to go mobile.
What are you waiting for? Get out there and grow your site in India. While you’re at it, be sure to turn your #PassionIntoProfit today by signing up for Google AdSense.

Tomorrow we’ll be sharing more tips so stay tuned or check out the other posts from our Global Spotlight series! Don’t forget to mark your calendar and register for our next live Hangout on Air session on November 17th. We’ll be talking through best practices and ways to grow your business.  

Posted By: Jay Castro, from the AdSense team


Footnotes

1. eMarketer, Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020, October 11, 2016



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Expanding your content strategy to India may spice up your earnings. Not only does India deliciously produce over 70% of all the world’s spices, but according to eMarketer, it’s on pace to add more new mobile phone users than any other country in the world. Projections say that India will have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone.

This explosion in online user growth has been estimated by eMarketer to result in more than a 3x growth in online ad spend in India ($700M in 2015 and forecasted to be $2.5bn by 2020)2.  What does this mean for you?  A big opportunity to expand your business into India.


In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. The first step has 3 tips to get started. 
  1. Use Google’s research tools to create relevant content. 
  2. Learn the demographics of India’s population. 
  3. Apply Google’s micro-moments to your strategy. 
If you’re new to monetization, sign up for AdSense and start turning your #PassionIntoProfit by adding AdSense ads to your site so you can focus on your content. After all, content is king. 

The first tip we’d like to look at is how and why you as publisher should do research.

When you know what users are talking about, you can participate in the conversation. But the online world moves quickly, so if you want to keep the crowds coming back to your site, your content needs to move with it.

First, use Google’s research tools to create relevant content. Start with Google Trends. You can pinpoint hot topics based on user search trends.

Second, think with Google, literally. This article will help interpret the demographics of India’s population. 

Third, learn about Google’s micro-moments and apply them to your strategy. Don’t let another moment pass. 


What do you think?

Are you ready to grow your business in India? If so, why stop there? Around the world, people are using AdSense to help them do more of what they love. Turn your #PassionIntoProfit today and sign up for Google AdSense.

Do you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th, 2016.

Tomorrow we’ll be sharing the second part of our 3-step strategy on how to start expanding your business to India, so stay tuned and check out the other posts from our Global Spotlight series!

Posted by Jay Castro, from the AdSense team

Footnotes:

  1. eMarketer, Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020, October 11, 2016
  2. eMarketer, Digital Ad Spending in Asia-Pacific, by Country, 2015-2020 (billions),  September 12, 2016

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