At AdSense in Your City events, we focus on identifying new revenue opportunities and best practices for growing with AdSense. Each session includes presentations on optimization tips, using DoubleClick for Publishers Small Business, and going mobile. Publishers who attend also receive a one-on-one site review with a member of the AdSense team, who offers customized recommendations. We frequently hear from AdSense in Your City attendees that one of the best parts of the event is getting the opportunity to interact with and learn from other local AdSense publishers. Space is limited, so sign up quickly if you’d like to attend!
If you already have an active AdSense account, you can quickly sign up for your DFP Small Business account today. Your DFP Small Business account will be linked to your AdSense account, so be sure to use the same login information as you for do for AdSense.
As we continue to improve DFP Academy, we’d love to hear your feedback in the DFP Forum.
As we wrap up the Mobile Monday series, we’d like to leave you with one final tip on improving search engine optimization (SEO) for your mobile site.
Although mobile may be a new space for you as a publisher, SEO for your mobile site should be as easy as creating your mobile site through the DudaMobile tool. That’s why we’ve consolidated resources from our Webmaster team to address common concerns around indexing content from your mobile site.
Read Google’s recommendations on building smartphone-optimized websites.
Watch this video to demystify the myth of mobile sites resulting in duplicate content.
Read this blog post for steps on how you can help Google index your mobile site.
If you missed any of our previous posts, here is a recap of the Mobile Mondays series, along with relevant mobile posts:
In developing its Google+ page, the FT opted to emphasize captivating content and exclusive reporting. As early adopters quickly took to Google+, it might have been easy to just push tech and digital content on the platform, but the FT has gone far beyond this narrow remit, sharing a wide variety of content including a rich stream from correspondents around the world.
Part of the team’s Google+ strategy has also been to play up to the highly visual nature of the platform. Rich media content has been particularly successful. “Google+ is a hugely visual platform for the FT and that is where we see the highest degree of engagement. Whether it’s a video, image or infographic, the interface of Google+ just works well.”
With its combination of rich, unique content and a personalized approach, the FT has reached a significant milestone, recently achieving over 1 million followers -- making their Google+ audience one of the largest and fastest-growing among all newspapers.
“The Financial Times is now read by more different types of people than ever before and Google+ plays a key role in terms of reaching new readers.”
Adapting to the Empowered Consumer - Neal Mohan, Vice President, Display Advertising at Google will be joined by David Kenny, Chairman & CEO, The Weather Channel Companies, and James Pitaro, Co-President, Disney Interactive Media Group, to discuss how technology is being used to deliver new content and advertising experiences to consumers.
If We Build It, Will They (Consumers) Come? Terry Kawaja, CEO and Co-Founder, Luma Partners (and creator of the now legendary LUMAscape chart) will lead a conversation about the ad tech ecosystem, and what it needs to do next to add value for agencies, publishers, marketers – and ultimately consumers. Terry will be joined onstage by:
Omar Tawokol, Chief Executive Officer, BlueKai
Greg Stuart, Global CEO of Mobile Marketing Association
Kurt Unkel, President, VivaKi
Shishir Mehrota, Vice President of Product Management, YouTube
Outside the Box: Technology = Creative Friend or Foe? Technology is supposed to make the life of a marketer easier. For our final conversation, we’re going to focus on the question of: Is this technology exploring resulting in better marketing? Or, is it just resulting in mediocre creative and complexity for both consumers and marketers? Karim Temsamani, Vice President - New Products and Solutions, Google moderates the conversation with leaders from creative agencies, iconic brands and publishers including:
Brad Ruffkess, Global Connection, Coca-Cola
Mike Lowenstern, Managing Director of Digital Advertising, R/GA
Peter Minnium, Head of Digital Brand Initiatives, IAB
John Caldwell, Chief Digital Officer, National Geographic
The live stream will start on June 5, 2012, at 9:00 am PDT, and you’ll be able to watch it from your computer, tablet, or mobile device. To learn more about our highlighted speakers go to the Speakers page on our site.