“With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.”
Today we’ll look at the untapped potential for original content that’s created in Hindi for a Hindi audience. This graphic, from the article Why Hindi Matters in the Digital Age accurately represents the opportunity to create Hindi content for Hindi speaking users.
So if you have a large user base in India or if you’re looking to grow in this strategic emerging market, catering your content to Hindi speakers is key. Check out this infographic to learn more:
Keen to start creating? Here’s three things you can do to start publishing Hindi content online:
1. Create Hindi content that is unique and provides value to your users.You know the importance of doing your research to better understand the market, so use those same tools (Google Trends in Search and YouTube) to identify trending content for Hindi speakers: Entertainment, News, Jobs/Education, Sports esp. Kabbadi & Wrestling!. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com.
2. Get a professional translation, or have a native speaker review content.If you plan to translate your site for Hindi speakers, ensure you provide high quality and accurate translations. Avoid auto-translation as it risks a low quality user experience. Check out these Webmaster Quality Guidelines to learn more.
3. Use Devanagari script. Access up to 40 free, beautiful fonts for publishing your Hindi content and benefit from better indexing of your site. Select Devanagari script at Google Fonts to add fonts to your collection.
Learn more about this opportunity and many others by joining our live Hangout on Air session on November 17th, 2016. We’ll talk through best practices and share ways for you to grow your business. Be sure to register here. If you’re new to monetizing your content in India, start turning your #PassionIntoProfit today by signing up for Google AdSense.
In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. In the meantime, check out the other posts from our Global Spotlight series.
Don’t click your own ads, or ask others to click them. These kinds of clicks won’t count toward revenue and may get you suspended. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar.
2. Think like a user
Make it easy for people to find what they’re looking for. Follow the Webmaster Guidelines to provide content that’s useful, interesting, and adds value. Immerse yourself into the user experience however you can. Try to discover the emotions that guide users’ behaviors and try to uncover their needs.
3. Keep it family-friendly and legal Review our guidelines about prohibited content and be sure you understand them. If you wouldn’t want a child or grandparent to see it, don’t put it on your site. We’ve made a commitment to our users, advertisers and publishers to keep the AdSense network family-safe. A general rule of thumb when it comes to our policies is: if you wouldn’t want to share this content at a family dinner, or view it at your boss’s office, you shouldn’t place AdSense code on it.
4. Maximize content, not ads per page Create new, relevant, interesting content, and update it regularly. Also, be sure to maintain a good balance between ads and editorial content as it’s important to ensure that there’s always more content than ads on a page.
5. Avoid deceptive layoutsKeep ads away from games, slideshows, and other click-heavy content and don’t place them near images. Publishers may not use deceptive implementation methods to obtain clicks. This includes, but is not limited to: placing images next to individual ads, placing ads in a floating box script, formatting ads so that they become indistinguishable from other content on the page, formatting content so that it is difficult to distinguish it from ads and placing misleading labels above Google ad units.
6. Create unique content Your content needs to create added value for your users. Focus on making content great – not duplicating it across pages. Unique and valuable content is what keeps users coming back to publisher sites. Everything you do as a publisher should be user focused, which primarily includes developing great content.
7. Track your traffic Your traffic should be organic. Set up alerts using Google Analytics to quickly identify unusual traffic patterns. Many potential traffic quality problems can be addressed quickly by monitoring your own traffic. Traffic anomalies are often indicators of potential invalid traffic activity.
8. Follow the Code of Implementation GuideAlways follow the Code Implementation Guide and don’t try to modify the AdSense code. If you run into a problem, visit the Troubleshooting page or contact publisher support.
Thanks for taking the time to learn about Google ad network policy, processes, and best practices. Together, we can continue to make the web and advertising experience great.
Posted by: Anastasia Almiasheva from the AdSense team
In addition to an email, you’ll receive a notification in your AdSense account under the “Status” tab. Both the email and notification will explain where your violation occurred and how to fix it and by clicking the link provided, you’ll be sent to the page where the violation has occurred. To resolve the issue, you can either fix the content that violates AdSense policies across your site or remove the AdSense code.
Remember, your site must be compliant in order to participate in the AdSense program. When you’ve made all the necessary changes to your site, check “Resolved” on the site level violation notification in the “Status” tab of your AdSense account. You don’t need to notify us when you’ve fixed the violation; however, you do need to resolve it in a timely manner.
There are cases where ads stop appearing on your site altogether. This can happen when a publisher fails to respond to policy violation warnings, receives multiple warnings, or displays egregious violations across their site(s). Violations are categorized as egregious when we believe they can cause significant harm to advertisers, Google, users, or the overall ads ecosystem.
In these cases you’ll receive an email and a notification in your AdSense account under the “Status” tab to notify you of this change. A link will also be included to show you where the violation appears. You can resolve it by either removing the content in question or by removing the AdSense code from the affected page. It’s important to note that a very small percentage of sites have their ads disabled after receiving a policy violation warning.
Once you’ve corrected the violations across your entire site, you can submit an appeal from the “Status” tab in your AdSense account or by using the AdSense policy troubleshooter. Please bear in mind that we can only review appeals from sites that have AdSense code enabled.
Stay tuned for some best practices to help you avoid a policy violation.
Posted by: Anastasia Almiasheva from the AdSense team
Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!
Posted by Susie Reinecke - AdSense Publisher Happiness Team
Google ads cannot be placed on pages that infringe on copyrighted materials. Don’t try to monetize content that isn’t yours or you don’t have permission to use.
Because users come to your site for the content, it should then be easy for users of your site to distinguish ads from content at all times. Ads that blend in or that are situated too close to content and navigational icons can cause invalid clicks. AdSense will deduct clicks that are determined to be invalid and, where possible, reimburse advertisers.
Placing ads under misleading headings like “Resources” is a policy violation. Users should not be mislead or asked to click on ads. Acceptable headers are “Advertisements or “Sponsored Links”.
Content that’s sexually explicit – or suggestive without being explicit, such as lingerie – isn’t allowed. If you wouldn't show it in polite company, we don’t want AdSense advertisements appearing there.
Webmaster Guidelines require publishers to make sure their content is original, adds value, and is intended primarily for users, not for search engines. Failure to adhere to these adds up to a violation of AdSense policy.
There you have it: eight common triggers for a potential policy violation warning. We recommend that you refer back to this blog post and use Google Search to identify if you have any violations in your content as you review your site and upcoming content.
Coming up next – what to do if you receive a policy violation warning.
Posted by: Anastasia Almiasheva from the AdSense team
For starters, these triggers can help you identify if your account has been compromised.
You’ve noticed suspicious account activity (for example: there are new users that you haven’t granted access to; the payment details have changed without your permission; your security settings have been updated; and your email notification settings have changed).
You cannot login to your AdSense account.
If you’ve found that your account has been compromised, follow these steps to resolve the issue:
Run a malware scan on your devices
Visit our Login Troubleshooter. If you’re locked out of your account, the troubleshooter will help you recover your Google Account. Once you’ve recovered your Google Account:
Then, the troubleshooter will take you to the Account login issues form, which will direct you to an AdSense account issues specialists.
The specialist will start an investigation and communicate next steps (including the investigation report and reimbursement options).
For a speedy resolution, be sure to include the following with the form as accurately as possible:
Proof of your identity and address using acceptable documents.
Proof of a recent AdSense payment, such as a copy of a check, Western Union receipt or bank statement clearly showing a recent AdSense EFT deposit.
The URL of a test page of your website. This is to prove that you own and manage the domain listed in your account.
It’s important to note that the Account login issues form cannot be used to report disputes between authorized users. The administrator of the account is responsible for all user permissions. In general, it’s a best practice to remove former employees and inactive users from your account to help prevent unauthorized changes.
Unfortunately, in some cases with ongoing security concerns, account reinstatement may not be possible. The AdSense specialist team will let you know if this is the case.
We understand that compromised login credentials may be a huge problem for you and your business. Bookmark these valuable help resources to help retrieve a hijacked account:
Critically, the study also revealed strong correlations between page speed and the following key performance indicators:
Revenue
Bounce rate
Session duration
Viewability
It’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues:
Measure your site’s performance.
Assess the different components impacting speed.
Prioritize the order your site loads.
Test, remeasure and repeat to improve your site speed.
The relationship between page speed and publisher revenue is clearer than ever before. Small improvements to your mobile site may yield big gains for your mobile revenue, so get your copy of the mobile web speed toolkit and start making changes today.
Whether it’s lists, infographics, images, gifs, or video, adding in dynamic elements to your story telling will keep things fresh and memorable. Visuals highlight your key points, and leave a greater impact on both loyal and new visitors alike. In fact, sites with video have been proven to encourage an extra 2 minutes of time on page compared to sites that don’t.
2. Break things up
Images can be a great way to break up long text. Unbroken, continuous text is time-consuming to read and can make visitors “check out” prematurely; no matter how interesting the topic is. By breaking up a longer content piece with related imagery, you can increase the chances of you audience staying to read more, and hopefully, fulfill a desired action on your site.
3. Make it Social
Seeing how “liked” or “shared” an article is naturally prompts visitors to share their opinion on it, too. Social proof is a powerful influencer when it comes to users engaging with your content. Ways to gain social proof include providing like actions, sharing actions, and even custom actions such as testimonials and reviews.
So if you have a large user base in India or if you’re looking to grow in this strategic emerging market, catering your content to Hindi speakers is key. Check out this infographic to learn more: 
