Inside AdSense: December 2011

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Season’s Greetings

Thursday, December 22, 2011

(Sending you holiday cheer from our Japan Team)

Posted by Jamie Firkus - Inside AdSense Team

Happy holidays from the Google AdSense team! Wishing you a season full of laughter, love and peace.

(Sending you holiday cheer from our Japan Team)

Posted by Jamie Firkus - Inside AdSense Team

When it comes to customizing the appearance of AdSense text ads, we’ve heard from many publishers that they aren’t always sure what combinations to pick. As a starting point, we offer a set of default options for ad colors, font size and font face, which are based on positive performance across all publisher sites.

Today, we’re announcing an exciting improvement to our default font settings, which will optimize your ad units for your unique site and users. For each ad unit that’s set to show the default font face and font size, our system will now automatically select and show the best-performing option. This best-performing option will depend on a variety of factors, including the user’s viewing environment (operating system, browser) and the ad unit itself (language, size, number of ads, etc). We’ve tested the effects of these factors on our AdSense fonts and incorporated the best combinations into our default font settings. Our aim with this update is to help improve ad performance on your site by automatically applying optimal font settings to your ad units.

Please keep in mind that this change will only affect ad units which have “AdSense default font family” and “AdSense default font size” selected. You won’t be affected if you’ve previously set your ads to a specific font face or size, but we encourage you to give our new settings a try. To change the font settings of any existing ad unit, simply edit it under the My ads tab. If you’d like to change the preferences for future ad units you’ll create, visit the Account Settings page under the Home tab, and edit the “Default ad display preferences” section.

We hope you’re as excited about this development as we are -- we’ll continue to bring you the latest in our research around text ad options.

Posted by: Stephen Yuan, AdSense Engineering

Customize your AdSense personal contact information

Monday, December 19, 2011

To customize your personal contact information, log in to your account and visit the Account settings page under the Home tab. Under Personal settings, click “edit” and enter the desired data in the contact name and contact email fields. We encourage you to also take the opportunity to review your email preferences and then save your settings. Once you make any changes, you’ll receive a verification email to the contact address to confirm that you can receive messages at this address.

If you’d like to learn more about the messages we send to publishers and how you can benefit from them, visit this blog post. We’re looking forward to keeping in touch with you!

Posted by Dan Banfield -- AdSense Engineering

As you may know, we periodically send out emails with tips for increasing your earnings, updates on the latest product improvements, and information regarding your account. In your AdSense account settings you can select which type of messages you’re interested in receiving.

We understand that some publishers may prefer to receive AdSense-related messages at a different email address than the Google Account used as their AdSense login. From now on, every user on an AdSense account can specify a personal contact email, contact name and optionally a phone number. It’s important to note that this contact email doesn’t need to be associated with a Google Account, and adding it to your account won’t update your login information or change the login you use to access your AdSense account.

New languages and categories in general category blocking feature

Thursday, December 15, 2011

We know that being able to control the ads that appear on your pages is important to you, which is why we're excited to share some new enhancements to general category blocking. This feature is already available in English, French and German and from now on, publishers in Spanish-, Portuguese-, Italian-, and Japanese-speaking countries will be able to use it as well. What’s more, we’ve just added 88 new categories to the list of topics that can be blocked from your sites, including apparel, business, family and sports.

If you’re not familiar with the general category blocking feature, it gives you additional control over the ads that are shown on your sites. You have the ability to scalably block categories of ads that you might not find suitable for your audience.

You can block up to 50 categories in your account, and your choices will be applied to ads of all targeting types and formats in the seven supported languages, regardless of the language of the site where they’re showing. Before blocking a general category, please keep in mind that blocking ads can have a negative impact on your potential earnings, as it removes eligible ads from competing in the ad auction. To help you make informed decisions and understand the impact of any blocking choices on your ad performance, we show you the revenue and ad impressions for every category from the last 30 days.

We hope that these extended options help you quickly and easily control the ads on your sites, and we look forward to continuing to enhance these controls in the future.

Posted by Gavri Smith -- AdSense Engineering

The power of Search Ads, now available on your mobile site

Monday, December 12, 2011

Trulia.com implemented Custom Search Ads on their mobile site. When a user scrolls through their search results (in this case, for property in Washington, DC), they are served both search results and Custom Search Ads relevant to their query.

Moreover, mobile web publishers can customize the look and feel of the ads to complement their site’s design and layout. Some of the customization options include changing the font size, background color and gradient. Custom Search ads can also be integrated into mobile apps with the same customization features and options.

We're currently accepting applications from publishers to use Custom Search Ads for Mobile Sites. If you're a mobile publisher or app developer interested in this product, apply now on the Custom Search Ads page.

Posted by Chris Monkman, Product Manager, Mobile Ads

Recently on the Official Google Blog, we talked about the momentum we’re seeing in mobile search advertising. We also announced a new mobile search ad product: Custom Search Ads for Mobile Sites. We wanted to give some more details about this new format and how you can begin using it to grow your business on mobile.

As increasing numbers of users access websites using their mobile phones, more and more desktop publishers are bringing their businesses to the mobile web. You may have seen our recent initiative, ‘GoMo’, which is designed to help publishers and businesses take their site mobile.

Currently, publishers can monetize their mobile sites using AdSense for Mobile Content. We wanted to also help mobile web publishers earn from their search traffic, and so with Custom Search Ads for Mobile Sites, we're bringing the power of search ads to the world of the mobile web.

Mobile websites that provide a search option will be able to show ads related to search queries. Users will see ads relevant to what they're searching for, and publishers will open up a new revenue stream from their mobile properties.

Many mobile websites contain custom search functions that ask users to search within a variety of specific parameters. With Custom Search Ads for Mobile Sites, these parameters are taken into account to help determine what ad is shown and deliver the most relevant ad for a user's query. For example, in the image below you can see that someone using Trulia, a real estate search engine, is searching for properties in Washington, DC, and the ads match this query.

Set up a crawler login for increased ad relevancy on pages behind a login

Wednesday, December 07, 2011

Then click on ‘Add a Login.’ You’ll be prompted to fill in pertinent information that the AdSense crawler will use to log in to your site and crawl your content.

After that, you’ll need to log in to Webmaster Tools to verify your website, if you haven’t already done so. Once verified, the crawler will be able to log in successfully and scan your content to deliver more targeted ads.

For additional information, take a look at our help center article regarding displaying ads on login-protected pages.

Posted by Andrew Boni - Inside AdSense Team

This is the second post in our two-part AdSense Crawler Errors series.

Recently we discussed ways to improve ad targeting and relevancy by making sure that the AdSense crawler can view all pages that have AdSense code on them. Sometimes though, it can become problematic when a publisher has a members only site that requires the user to log in to view the site’s content. In cases like this, the AdSense ads that are located behind the login aren’t as relevant and targeted as they could be.

If you’re a publisher with content behind a login page, be sure to set up an AdSense crawler login so that your ads are as well-targeted as possible. Doing so will give the AdSense crawler the ability to scan content on these pages, resulting in more relevant, targeted ads that can potentially increase your CTRs and revenue. Please note that adding a crawler login will only help to deliver better, more relevant ads to pages with AdSense code already on them, and will not have any effect on which pages of your site Google Search will index.

To grant the AdSense crawler access, log in to your AdSense account and click on ‘Account settings.’ From there, scroll down to the ‘Access and authorization’ section and click on ‘edit logins’ next to crawler logins.

Then click on ‘Add a Login.’ You’ll be prompted to fill in pertinent information that the AdSense crawler will use to log in to your site and crawl your content.

For additional information, take a look at our help center article regarding displaying ads on login-protected pages.

Posted by Andrew Boni - Inside AdSense Team

How to monetize your mobile-friendly website

Monday, December 05, 2011

It’s important to note that AdSense for mobile content ad units are meant to be used in mobile websites and not mobile applications - as noted in our policies. If you’re looking for an advertising solution for your mobile application, sign up for AdMob.

Custom Search Ads for Mobile

If you currently use Custom Search Ads for your desktop, we’re happy to let you know that publishers can now also apply to use this feature on mobile sites and apps. Custom Search Ads for Mobile are highly targeted ads that are based on user queries from a mobile website.

These ads typically monetize at a high rate and publishers are able to customize the look and feel of the ads to best integrate with the user experience on the page. The ads can be fixed to the frame or scroll along with the results.

If you're already an AdSense publisher and want to get started with ads on your mobile site, you’ll find the Mobile Content button under the ‘My Ads’ tab. If you're not a publisher yet, sign up.

Posted by Anja Kuncic, AdSense Optimization Specialist

In our previous blog post we talked about how to create a mobile-friendly website. Now we’d like to show you how to best monetize your mobile site with AdSense Mobile product offerings.

AdSense for Mobile Content
AdSense for mobile content allows publishers to generate earnings from their mobile web pages using targeted Google ads. Below are some key features.

Contextual targeting ensures ads match the content of your mobile site.
Google advertisers bid directly for your mobile inventory.
Mobile-specific ad formats are optimized for the small screen.

For mobile websites, AdSense automatically detects the type of phone viewing your site and delivers ads to match. For example, if someone views your site through a high-end smartphone, we'll deliver mobile ads specifically designed for the device’s full HTML browser.

Create a mobile-friendly website

Friday, December 02, 2011

Did you know that there will be a mobile device for every person on earth by 2015, and that mobile searches have grown by 4x since 2010¹? That means that every day more and more of your users are looking for your content…on mobile devices. What’s their experience like? Can they easily read what’s on the screen without pinching and zooming? Do you have links that are difficult to click instead of user-friendly navigation buttons?

61% of users are unlikely to return to a site that isn’t mobile friendly². It’s important to remember that even if users can see a website on a smartphone, it doesn’t necessarily mean that the site is mobile-friendly and easy to navigate. Your users are going mobile as we speak, and so the most important thing you can do to grow your business using the mobile web is to create a mobile-friendly website.

Here are ten tips to help you design a mobile-friendly site:

Keep it quick - Design your site to load fast and make copy easy to scan
Simplify navigation - Create clear navigation and search functionalities
Be thumb-friendly - Design your site so any size hand can easily interact with it
Design for visibility - Make it easy for your customers to read
Make it accessible - Mobile sites should work across all mobile devices
Make it easy to convert - Create clear ways for your users to make purchases or contact you
Make it local - Consumers look for local info on their phones all the time
Make it seamless - Convert as much of the functionality of your desktop site to mobile
Use mobile site redirects - Ensure that visitors who visit your website from a mobile device are redirected to your mobile-friendly site
Listen, learn and iterate - Make testing and optimization an ongoing process

To review a detailed set of these best practices, download a copy of the 10 Mobile Site Best Practices. Visit howtogomo.com to explore actual mobile site examples of each best practice and use the GoMoMeter to see how your site is faring on mobile*.

Finally, take a look at Google Sites for Mobile Landing Pages*, a free and easy-to-use tool that enables you to build mobile pages.

¹Gartner, 2010; Google Internal Data, 2011; Cisco, 2011
²Compuware and Brand Anywhere and Luth Research
*Note: These resources are currently only available in English, but will be available in other languages shortly.

Posted by Dairine Kennedy, AdSense Mobile Specialist

Taking your channels to a new limit

Thursday, December 01, 2011

As you know, channels in your AdSense account are powerful reporting tools. Custom channels help you track ad performance and enable advertisers to target their ads for maximum impact, while URL channels allow you to deep-dive into the performance of AdSense for content on your subdomains.

To date, you’ve been limited to a total of 200 custom and URL channels, and many of you have asked for more. That’s why today, we’re very excited to announce that we’ve raised this limit to 500 custom channels per product, and 500 URL channels for AdSense for content. You’ll see your available custom channels count clearly displayed in the custom channels table, and also highlighted in the “create new custom channel” pop-up.

This change will enable you to expand your testing, and you’ll be able to do more granular analysis of how different formats, ad styles, and ad types perform. In addition, you can use your increased allocation of custom channels to create new ad placements for advertisers to target directly. This can help increase the amount you earn from placement targeting, as advertisers will be able to review the information you’ve provided about your ad units to match their campaigns to your site and audience. As the holidays approach and advertisers look to create additional placement targeted campaigns, now is the perfect time to set up more custom channels and ad placements.

Log in to your AdSense account today and visit your My ads tab to get started.

Posted by Alex Benton -- AdSense Engineering

Inside AdSense

Year in review: 2011

Season’s Greetings

Smarter default font settings

Customize your AdSense personal contact information

New languages and categories in general category blocking feature

The power of Search Ads, now available on your mobile site

Set up a crawler login for increased ad relevancy on pages behind a login

How to monetize your mobile-friendly website

Create a mobile-friendly website

Taking your channels to a new limit

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