The new Revenue profile report is available if your AdSense account receives a minimum number of ad requests. It currently offers an aggregate view of your account and we are working to offer a more complete picture with detailed reporting in the future.
Find out more about the new Revenue profile in the AdSense Help Center and let us know what you think about this feature in the comments section below.
This one comes directly from the title of the movie. List-based articles (listicles) provide a great way to deliver your message in a structured and engaging way. Keep them short and easy to read to grab the attention of your visitors.
When you ask someone what they remember about this movie, it’s highly likely that they will respond with one of several key scenes. Why? Because the film masterfully creates scenes that are both embarrassing and hilarious, making them very easy to recall. When you’re creating your content, ask yourself “Does this content have at least one memorable moment? Is there something that will stick with the my visitor?"
4. Love Actually - Link content pieces to each other
Love Actually tells nine intertwined stories with a common emotion, “love”. Consider all of the content on your site pages in a similar way. Each piece of your content may target one particular theme or audience but in the end, they should serve the same purpose.
When you’re selecting your distribution channels for your content, make sure to use email. It can be an effective, easy, and inexpensive way to keep your visitors up to date. It also offers a great way to reach your mobile audience.
For a particular audience, the Princess Bride is the most romantic movie of all time. For others, it doesn’t even rate. This is because the film resonates with a certain audience. In the same way, if you know your audience, you can craft successful content. Get to know your audience more by using experimentation, market research, and other tools.
7. Pretty Woman - Bring unique value to your content
Pretty Woman is a modern retelling of the classic Cinderella story. Similarly, the subject of your content doesn’t have to be a completely original thought or subject matter. Your visitors want to see your personal opinion or a unique value in your content. Start by asking yourself “What is the unique value I’m adding to the subject matter?” or “What am I providing that no one else is providing?” 8. Forrest Gump - Provide a good user experience
To refer to Tom Hanks’ iconic line in Forrest Gump in a modern content strategy way: “Life is like a box of chocolates. You never know what screen you’re gonna get.” Thanks to the rapid growth of mobile traffic, your content is now viewed on multiple devices. If your site is still not multi-screen optimized, check out our Multi-Screen Starter Guide, and if you already have a multi-screen website, ensure you’re giving your audience the best visitor experience by using the Multi-Screen Implementation Guide.
To wrap up, try thinking about these eight tips and how they can be applied to your content strategy. Are you giving your content the love it deserves? Much like Rick and Ilsa in Casablanca will “always have Paris” together, remember that you and your visitors will always have your content, if you get your strategy right.
Posted by Chris Jones, Audience Development Specialist Was this blog post useful? Share your feedback with us.
Here are five ways to improve the performance of your site by analyzing your Analytics reports:
1. Optimize your revenue by identifying top visited pages
Do you know which of your pages receive the most traffic? Check out the “Top Visited Pages” report to identify the pages that are visited the most and where your users spend the majority of their time. You can optimize these pages for higher conversion and engagement. To make the most of these popular pages, check out our best practices for ad placement.
2. Increase traffic by prioritizing top traffic sources
Which sites are driving traffic to your site? The AdSense Referrers Report allows you to identify the key traffic sources visiting your site. By knowing these sources, you can better tailor your content to make your visitors come back to your site.
3. Identify and optimize the last pages viewed on your site
Where do your site visitors leave your site? You can analyze the top exit pages of your site with the Exit Pages report (found under Behavior reports). Optimizing or fixing these pages could help increase the traffic to your site.
4. Improve user experience by increasing page speed
How long do your visitors wait to see your content? By using the Site Speed reports, you can view detailed information about the load speed of your pages. Faster pages lead to better user experience. With these reports, identify pages that have a longer load time and start improving them.
5. Get quick insights with In-Page Analytics
Are your users finding what they're looking for on your pages? The Page Analytics Chrome Extension will help you visualize how your users interact with your site. With this tool, you can see where your visitors are focused and optimize your pages for a better experience.
Learn more about how to gain insights from Google Analytics reports with Analytics Academy today.
Posted by Cansu Ozaras - Publisher Monetization Specialist Was this blog post useful? Share your feedback with us.
To make the most of your multi-screen traffic, go mobile today. If you’d like some tips on how to build or optimize your multi-screen website, check out our multi-screen guidelines which cover the following topics:
This new feature gives users additional control over ad units. It also helps us find ad placements and creatives that users may not prefer so that we can continue working hard to serve better performing ads on your site.
As always, we’d love to hear your feedback. Tell us what you think about this new feature in the comment section below this post. Posted by Michael Aiello - Product Manager
