Our recommendations are based on ad auction simulations for a specific ad unit using different ad type and/or ad format settings. We’ll only show a recommendation if our simulation predicts that a change of settings consistently results in higher revenue for that ad unit. Please note that the new design including graph and total projected revenue uplift will only be visible for new recommendations. Recommendations generated before today’s date will remain in the old design.
We hope that the improved design of our recommendations in the account helps you continue to optimize your account performance. Let us know what you think about the new design by sharing your feedback on the AdSense +page.
New Ways to Measure -- We’re committed to providing meaningful metrics for brands, measurement that goes beyond just clicks and conversions. Earlier this week, we introduced Brand Lift in AdWords, which will enable marketers to run surveys along with their ad campaigns, to determine how their ads helped their marketing objectives (i.e., whether their ads helped build awareness, increased favorability towards their brand, etc.). Brand Lift complements our other investments in brand measurement, like Active View and Active GRP.
Digital media represents an amazing opportunity for both brands and publishers, bringing together sight, sound, motion, interactivity and measurement in ways we’ve never seen before. Over the coming year, we’ll be continuing to invest in our products and systems that will help brands thrive in the digital space, as well as help publishers capitalize on the shift...so stay tuned for more to come. -- Posted by Neal Mohan Was this blog post useful?Share your feedback with us.
AFC as pre-roll
AdSense for games (AFG) is a product designed specifically for the monetization of Flash games. Using AdSense for content (AFC) ads as a pre-roll before, or mid-roll during a Flash game, is against our policies, as the product was not created for this kind of an implementation. If you wish to use Google ads as a pre-roll to your game, please apply for AFG. For more information about AFG, please visit our Help Center.
In order for users to enjoy the gaming experience of your site, the Flash game should be the primary focus of the page. Always keep the user in mind when placing ads and your site should remain in good standing from a policy perspective.
To try this new feature, simply log in to your AdSense account and navigate to the “Allow and block ads” tab. As you review individual ads in the Ad review center, hover over an ad and a small magnifying glass will appear in the bottom right corner. Click on the magnifying glass and you'll see the ad and its specific landing page.
Please note that this feature is currently only available in accounts with the language preference set to English. However, we’re planning to roll this feature out in other languages soon. In the meantime, please feel free to share your feedback on this new feature on our AdSense +page.
Want to replicate this kind of success for your own brand?
● Read the full case study on MakeupAlley.com.
● Get tips and best practices for content and design from Google’s Webmaster Guidelines.
● Learn about measuring visitor activity, Custom Variables and Event Tracking with Google Analytics.
● Find out how to use Google AdSense custom channels to group and track ad units.
dinos is a Japanese mail order company that relies on catalogs, TV and the Internet for its business. In their online shopping site, visitors can purchase items they've seen on TV or in catalogs. Their site was established in September 2000 and, as of July 2012, dinos now receives 2.5 million user visits and 58 million page views per month. Revenue from their site accounts for about half of dinos' total revenue.
We recently interviewed Hiroyuki Kikuchi from the dinos marketing team, to find out more about the company’s experiences with AdSense.
■ Inside AdSense (IA): Could you tell us why and how you started to use AdSense?
We started to use AdSense to diversify the sources of revenue from the site and also to monetize the traffic from users leaving the site. The major reason why we decided to use AdSense is because of its flexibility: we can shut off or turn on a campaign at any time. We started out with a pilot in April 2012. Then in May, we began using AdSense more, dramatically increasing the number of pages with ads. As a result, our revenue increased significantly.
■ IA: Did you use any other service before you implemented AdSense?
We used an affiliate service before using AdSense. We piloted this service because it provided control over which ads we served. We also analyzed the results from our pilot to be able to optimize our ad network implementation later on. Our main concern with trying AdSense was that we would not be able to choose the ads we served, but after implementation, we found that we could easily control the ads at the URL and ad category levels. The revenue coming from AdSense is much higher than the revenue we earned from the affiliate network.
■ IA: When implementing AdSense, was there any opposition from within the company?
There was internal concern that using AdSense would decrease product sales on dinos.com. We explained that sales revenue had not changed since AdSense was implemented. In addition, we offered to stop using AdSense if we received any complaints from our users. In the end, sales levels remain constant and we did not receive any complaints. This shows that we're providing useful information to our users and showing high quality ads
■ IA: Was it easier to implement AdSense than you’d expected?
It was very easy to introduce AdSense. It was very helpful that we could set up the ad categories that we wanted to block in the account interface. It was also good that we could block ads on a URL basis.
■ IA: What resources do you use to manage your account?
Since we don’t need many resources to manage AdSense, only one person is managing it.
We hope you enjoyed learning about another publisher's AdSense journey. Stay tuned for more stories.
Posted by Kensuke Ishida, Strategic Partner Manager
