Next, you now have more access to information on a specific ad simply by hovering over the creative and clicking on the magnifying glass in the bottom right corner. You can preview the landing page of an ad to learn about the user experience and we have also added additional information such as the time remaining before an ad in the ‘upcoming ads’ queue is auto-approved, advertiser and ad network details plus the duration of video ads.
Finally, publishers can now review and block visually similar ads by simply uploading a screenshot or logo, or searching for text in images, thanks to the integration of Google image search technology into the Ad review center. Try out these new features in our Ad review center and share your feedback on our AdSense+ page.
On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!
Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:
How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
What unique experiences are publishers developing that add value to consumers and advertisers alike?
How do CMOs best use social with other marketing channels to build strong brands?
The full agenda for the thinkDoubleClick event is listed below. You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick.
Register here for the thinkDoubleClick summit
June 4, 2013
9 am - 12:15 PDT
The Coca-Cola Company's Liquid & Linked Marketing:
How a 127-year-old company is pivoting for success in a real-time, socially-connected world
The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday. Hear insights and lessons learned on how the world's most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time.
This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand. In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience.
Emerging trends in digital marketing -- including new ad formats, the rise of social media, and proliferation of channels -- are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about -- and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for
Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers.
We look forward to seeing you on June 4th at thinkDoubleClick. Posted by Yamini Gupta - Product Marketing Manager Was this blog post useful? Share your feedback with us.
The new user interface makes detailed and up-to-date information on your account instantly accessible and includes the following features:
Pop-up account overview: Giving you quick access to your estimated account earnings summary for today, yesterday, this month and last month as well as information on your top 5 channels or sites by revenue over a variety of date ranges.
Ad Details: Giving you detailed information and full insight into a specific impression including buyer and advertiser details, the creative associated with the current view and now includes the ability to block the ad by buyer.
Feedback box: You can now share your feedback directly with Google through our new feedback box embedded in the user interface.
As always, please be assured that clicking the ad overlays generated by the toolbar is permitted, and won’t generate any invalid clicks. If you haven’t already installed the Toolbar, you can download it from the Chrome Web Store. If you’re already using the Toolbar, no action is needed on your part as it’ll automatically update with the revamped version. Tell us what you think of the revamped Toolbar on our AdSense +page.
After finding few sites devoted to expats around the world, in 2005 Julien Faliu decided to launch a community platform for that audience. An expat himself, Julien has since grown his site into a company based in Mauritius that now employs 15 members of staff. Expat blog receives 12 million pageviews per month and is now available in four languages.
Julien initially turned to AdSense as a way to cover the costs of running his website, but as his revenue increased, he decided to focus on advertising. Today, Julien is responsible for all of the advertising space on the site. “At the start, AdSense allowed me to get my website set up by covering my costs,” Julien says. “Now, I can truly say that AdSense has enabled me to grow and recruit staff.”
Beyond AdSense, Julien also uses a number of other Google tools to continue developing his business. For instance, Analytics enables him to view his site’s growth, and DoubleClick for Publishers (DFP) Small Business helps him manage all of the advertising on the site.
What’s next for Expat blog? Julien and his team are currently developing a strategy to monetize their mobile site, and looking towards bringing private investors on board to fund the next stage of growth.
For more details about Julien’s success with Expat blog, be sure to read the full story. We’ll be back again next Tuesday to introduce you to another AdSense publisher.
Once your AdSense account has been approved, congratulations, simply add the AdSense code to your site to start displaying relevant, contextually targeted ads.
