De-online.ru is managed by a small team. It was this lack of in-house resources that led Dimitriy to approach YoulaMedia, an advertising agency and Google AdSense Certified Partner based in Saint Petersburg, Russia.
YoulaMedia quickly tackled Dimitriy’s challenge: increase De-Online.ru advertising earnings without impairing their users’ experience. This partnership exceeded Dimitriy’s expectations, and he can now invest more time in creating interesting, high-quality content.
It was then that they decided to approach Click Performance Group, a Google AdSense Certified Partner specializing in AdSense consulting. The partnership soon led to positive results, boosting NetDoktor.de’s revenue by 150% through account optimization and ongoing experiments.
NetDoktor.de can now focus on editorial tasks and their service offering, knowing that the management of their AdSense account is in good hands with a Google AdSense Certified Partner.
Use Google Play Newsstand Producer to create your edition and deliver your content to more mobile users. This tool allows you to customize the look and feel of your content, add branding, and set up ads and subscription streams for your Newsstand edition. Once your edition is live, share it with your users so they can subscribe and enjoy your content online or offline. Your users can share your content with others and bookmark articles they find relevant and interesting.
It’s easy to get started, first sign up for Google Play Newsstand Producer and then create your edition.
We’d love to hear from you, tell us in the comments section below this post about your favorite content distribution strategies.
Posted by Jay Castro - Audience Development Specialist Was this blog post useful? Share your feedback with us.
In a world where users have lots of choice, understanding user behaviour within your app becomes key to success. Whether you’re a budding app developer or you’re just beginning to understand the different revenue models used by app developers, our live Hangout on Air can help. Register today for ‘Analytics - It’s a Game Changer’ taking place tomorrow September 17 2014, 10.00 a.m. PDT and learn:
Why you should be measuring your users’ behavior;
Where to find the data that matters;
How to measure the differences between highly-engaged and less engaged users;
When to use these insights to impact monetization positively.
If you can't join us live, please register anyway and we'll send you the recorded YouTube version by email.
Posted by Ciaran O’Herlihy, Industry Manager - Gaming, Google
Regardless of the complexity of your site and the resources available to you in-house, there's a vendor to suit your needs. You’ll find more information about certified vendors in the Multi-screen guidelines section of our Help Center.
Web Fundamentals' guidelines are intended to be fundamental to the web platform: useful no matter which framework you choose or which browser your users run. The guidelines include a range of useful articles to help you build a site including articles focused on responsive layouts, forms, touch, and performance, just to name a few.
Inside Web Fundamentals you will find a web starter kit - a lightweight kit to help you or a developer get started with creating your mobile-optimized site. This kit is highly useful and includes helpful tools, including a visual style guide, that you can implement on your site.
Keep in mind, this content is pretty technical and is geared more towards web developers. If you find the content to be too technical, we do offer a list of recommended vendors that can help you build a mobile-optimized site.
Keep an eye on this space moving forward. We will be updating the Web Fundamental guidelines with more content and resources in the future.
