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A Demographic and Urbanist Portrait of Phoenix, Arizona
Observations from a weekend in Phoenix

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Kim & Jessie by M83 was the song of the trip.

Last weekend was my second time visiting Phoenix, Arizona, after flying in and briefly staying there on a trip to Sedona last Fourth of July Weekend. Phoenix is the fifth most populous city in the Nation, and Maricopa County is the fourth most populous county, which is surprising considering how unurban most of Phoenix feels. Phoenix was selected as Arizona’s capitol because it is centrally located between the lumber industry in the north and the mining industry in the south, with Flagstaff in the north and Tucson in the south being more established and historic cities.

source: @covina1man on X

Just driving from LA through the Inland Empire to the Phoenix suburbs, the stretch of sprawl feels almost as vast as the stretch of open desert. However, that feeling is exacerbated by being in traffic. Despite Phoenix’s sprawl, the metro is surrounded by natural beauty with Saguaro cacti which are magical to see for the first time in the desert, and mountain ranges, though not as dramatic as the mountains around Las Vegas. You still feel that you are in the desert while among the sprawl.

source: R/EarthPorn

I spent most of the trip in the Phoenix suburb and college town of Tempe, where Arizona State is. Tempe is where you find Hipsters, college students, and more liberal and cosmopolitan types. The arts and culture scene in Tempe is a good counterbalance to the philistine nature of Phoenix, even if Tempe is more liberal.

Downtown Tempe & The Salt River

Photo Credit: bhaumik_bheda via Instagram

Phoenix is a fairly new city that wasn’t built up until the invention of air conditioning in the post-war period. Downtown Tempe is the one place in the Phoenix metro that is truly walkable, urban, and cosmopolitan. Tempe has the metro’s highest concentration of charming historic architecture but also has an impressive amount of new high-rise construction, with a new skyline rivaling many mid sized cities. Tempe was surprisingly ranked one of the most eco-friendly cities in the US, with a car-free new urbanist neighborhood called Culdesac.

Culdesac, Tempe

source: Congress of New Urbanism

There are some historic Art Deco buildings Downtown, and a decent amount of mid-century modern architecture throughout Phoenix. There is also a lot of new high-rise construction downtown and various attempts at revitalization. Traditionally Downtown has mostly just been government offices, with not much going on in terms of urbanism or nightlife.

Art Deco style Luhrs Tower in Downtown Phoenix

source: wikipedia.org

Melrose District

source: GayTravel4U

Midtown just north of Downtown is becoming trendy and gentrifying, with the up and coming Hipster area, Encanto Village and the Melrose District, which is Phoenix’s Gayborhood. However, these areas do not compare to Downtown Tempe in terms of nightlife. For being such as car centric city, Phoenix actually has a rather extensive light rail system. Like San Francisco, Phoenix has these self-driving autonomous taxis, which shows that it is ahead of the curb on innovation.

The Rainforest Cafe at the Arizona Mills Mall in Tempe

Photo credit: Robert Stark

I spent some time at the Arizona Mills Mall in Tempe which has a reputation as prole coded, though I still had a lot of fun visiting. However, I noticed a decent amount of middle class coded families, both White and Latino. Fashion Square in Scottsdale is the upper class coded White coded mall. I did not get a chance to visit Scottsdale, but plan to on my next trip.

Scottsdale has a reputation as nouveau riche and crassly materialistic, though has a charming downtown with Old West style architecture, as well as some new urbanist development. Scottsdale has a stereotype for having a lot of attractive but conceited upper class coded blonde women. Scottsdale also has one of the highest concentrations of Canadian expats in the US. Nearby Paradise Valley is slightly more old money, albeit by Phoenix standards, and has these massive palatial estates that look like Roman Palaces.

Scottsdale

source: wikipedia.org

source: @DrClaytonForre1 onX

Phoenix’s top immigrant groups are from Mexico, India, Canada, the Philippines, China, Vietnam, Guatemala, the United Kingdom, Iraq, and Germany. Despite Phoenix being only 3.9% Asian and not traditionally having tons of East Asians, Phoenix had the 2nd fastest Asian growth of any metro, with half of Phoenix’s Asian population being foreign born. While Phoenix does not have any major Asian enclave or ethnoburb, the Southeastern suburbs of Mesa and Chandler have the highest concentration of Asians. Recently the northern suburbs are attracting Taiwanese immigrants recruited to work in semiconductor chip manufacturing, which is a booming industry. There was a recent lawsuit that alleges that a Phoenix chip factory discriminated against non-Taiwanese employees.

source: censusdots.com/race/phoenix

Indians are Phoenix’s 2nd largest immigrant group and have communities in Tempe and Chandler, with many working in tech. On the drive back, I ate at an Indian restaurant in a trailer at a truck stop in the middle of the Arizona Desert that had good and affordable Indian food and catered to blue collar Sikh truck drivers. I also noticed that a lot of the mall kiosks have Muslim women in headscarves working there.

Phoenix is a very Latino city at 42.6%. In contrast with LA, I got strong Northern Mexican vibes from the Mexicans in Phoenix, as Arizona has strong demographic ties to nearby Sonora, Mexico. Steve Sailer describes these types of Mexicans with big pickup trucks and cowboy hats as hyper Texans. This Mexican demographic is lighter complexion and has a more machismo mentality compared to the heavily indigenous Southern Mexicans and Guatemalans, who tend to be more docile, mild mannered, and collectivist. You do notice the latter in Phoenix, especially running the non-licensed taco stands, but in much smaller numbers than in LA.

source: pinterest.com

A lot of old school Chicanos from LA relocated to Phoenix, as well as Las Vegas, and Texas. Steve Sailer has pointed out that one of the reasons that LA became safer is that more docile Southern Mexicans and Guatemalans displaced more aggressive Blacks and old school Chicanos, think Danny Trejo’s characters. However, Phoenix also has a much stronger middle class coded Latino culture than in LA.

While race relations have gotten much worse between Whites and Blacks, my impression is that race relations have improved between Whites and Hispanics. The Castizo Futurism meme, of a growing ethnogenesis and cultural fusion between Whites and Hispanics, is happening in places like Arizona and Texas, and California to a lesser degree. While Phoenix is only 7.1% Black and Blacks are not concentrated in any particular neighborhood, I noticed a decent number of Blacks, both ghetto coded and middle class coded. Many of Phoenix’s Blacks are likely a product of Black flight out of LA.

Funny but Accurate Black Community Map of Phoenix

source: phxsoul.com

Mirroring a national trend, Arizona’s Latino Demographic shifted majorly toward Trump (by 43%). Previous to the Latino pivot toward Trump in Arizona, there was a Latino backlash against Arizona’s tough anti-illegal immigration laws and Sheriff Joe Arpaio, which initially benefited Democrats. Arizona’s anti-illegal immigration movement was sort of a spillover from California’s failed anti-illegal immigration movement due to all the conservative White flight transplants.

source: @Garrett_Archer on X

Arizona is a purple state that is now tilting slightly red while Maricopa County is now close to evenly divided between liberals and conservatives. Donald Trump won the County by a narrow margin after it went Democrat in previous elections. Kamala Harris won the City of Phoenix plus Tempe while Trump won the suburbs, including some very Latino suburbs. Arizona and the Phoenix metro have a libertarian streak, as far as there are both marijuana dispensaries and gun stores everywhere, but also tend to vote in tough on crime legislation. I would describe Phoenix as a cultural hybrid between LA, Las Vegas, and Texas.

Phoenix feels much more clean than California’s metros, despite having a large prole element. There are a lot of homeless people but they tend to be spread out and there are not many encampments. Phoenix does not have a traditional geographically defined ghetto like LA’s South Central but rather bad areas that are spread out in pockets of suburban sprawl. Basically, suburban areas that used to be middle class coded decayed into ghettos. For instance, Maryvale is a neighborhood northwest of Downtown toward Glendale that now has a reputation as one of the worst areas of Phoenix. Even some areas near Downtown and the Airport seemed ghetto, and parts of South Phoenix like South Mountain have a bad reputation.

Totally Incorrect Judgement Map of Phoenix

source: R/Phoenix

Phoenix is 42.2% White while Maricopa County is 53.3% White, so it is diverse but much Whiter and more middle class coded than LA or the Bay Area. Phoenix is a major White flight destination from SoCal with a lot of middle and upper middle class White families, as well as a lot of retirees. Both ritzy Scottsdale and the more middle class coded southeastern suburb of Gilbert are some of the Whitest cities in America. Gilbert is also one of the most Mormon places outside of Utah.

source: @L0v3cR4f_t on X

While the future of Phoenix is more non-White, expect Mormons to dominate Phoenix’s White population due to higher fertility increasingly. Phoenix also seems to have a much stronger White middle class demographic than Las Vegas, which has many similarities. However, Phoenix is fairly deracinated like SoCal and much of the Sun Belt, due to having so many transplants and new development.

When I was at the mall, the one thing that stood out in contrast to California, was there were families with children everywhere, including Latinos with as many as 3 to 4 kids, and Whites with 2 and sometimes 3 kids. I also noticed working class coded White families with kids, which you don’t see much of in SoCal, except in far out exurbs. California’s population is rapidly aging, with Latino fertility crashing as well. Arizona’s fertility rate is 1.63 compared to 1.53 for California, Arizona’s White fertility rate is 1.47 compared to 1.36 for California, and Arizona’s Latino fertility rate is 1.81 compared to 1.62 for California.

Phoenix’s pro-housing policies are broadly natalist and pro-population growth, across racial and class demographic lines. In contrast, California’s nimbyism ironically suppresses White family formation while also keeping out a lot of new immigrants. While Phoenix’s sprawl is an ecological disaster, it produces abundant housing which can be harder to create with just infill and mixed-use urbanist development. With the abundance of housing and space, it seems that every demographic group can carve out their niche. In contrast, California’s housing scarcity creates a nasty zero sum competition, of the wealthy against middle and lower classes, the old against the young, and various ethnic demographics at each other’s throats.

While driving into Phoenix from LA at 4 am, there was a car driving opposite traffic on the highway with police chasing the driver. This is emblematic of a sort of chaotic restless energy that goes back to the Old West Days. Despite this, people in Phoenix across demographic lines generally seem fairly laid back and friendly.

source: @Empty_America on X

At least for now, The Sunbelt appears to be America’s future, economically, politically, and culturally. For instance, Phoenix’s millionaire population doubled over just the last decade. However, Phoenix was hard hit by the 08’ recession and has vulnerabilities to another real estate crash, after the pandemic remote work boom inflated the housing market. While I used to be a snob about only liking coastal walkable cities, I can appreciate the vitality of Phoenix, as California is so stagnant and such a gerontocracy. Not to mention that the recent wave of remote workers from California is creating further demand for more trendy cosmopolitan amenities.

source: @culdesac on X

Phoenix will have to deal with existential ecological issues in the future, including water scarcity, climate change, and possibly peak oil. Phoenix will have to retrofit sprawl into sustainable compact walkable communities, as well as return some exurban subdivisions to open desert. This will be a very difficult and costly process, considering how massive Phoenix’s sprawl area is. The mythological symbolism of Phoenix as rising from the ashes is significant, though it didn’t rise from the ashes but rather was built up from scratch and then had to reinvent itself.

(Republished from Substack by permission of author or representative)
•�Category: Culture/Society, Ideology •�Tags: Phoenix, Urbanization, White Americans
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  1. Trinity says:

    Poor Arizona, Colorado and Texas. They are not only being invaded by Browns and international nigras but Commiefornians as well. Learn from Florida, boys, Florida was invaded by fleeing snowbirds, Haitians, Puerto Ricans, and Cubans, it never recovered.Well, at least you won’t have to hear, “this is how we did it up North.” lol.

    •�Replies: @xyzxy
  2. I’m in the belly of the beast. Grew up in Mesa in the ’80’s after having been brought here in the ’70’s by my parents as a toddler. Now live on the outskirts of downtown. AMA. (Unless you’re thinking of moving here from Commiefornia, in that case, f*** off, we’re full.)

    Pics were taken by me from various places on the many hiking trails around here. High-res. Click for larger version.

    •�Thanks: RedPill Boomer
    •�Replies: @RedPill Boomer
    , @Pythas
  3. xyzxy says:
    @Trinity

    Snowbirds were transient migrants, and for the most part didn’t cause problems because a) they had dollars to spend; and b) left after the winter. What was more problematic? Retirees from the liberal north, who made FLA the stop.

    Miami was always a mixed bag. Formerly comprised of Jews, Alpha 66 Cubans, and 2 Live Crew Liberty City blacks. Politically they were Dems, Nixon Republican, and Don’t Give a Shit, respectively. Last time I was in the area I noticed many from other southern regions–seemed like Brazil. Like all places, if you have plenty of money, it doesn’t matter.

    Disney turned the once ‘conservative’ rural Central Florida into San Fran Homo East. That and the Ricans, with their own special gig.

    I always thought that if I was going to live in Florida, the Cedar Key area would be it. For those not geographically inclined, this is not one of the south Florida Keys, but rather on the Gulf Coast. A small fishing oriented place north of Tampa. Not sure how it is, now. Back in the day you could ‘get away’ from it all there, or in a similar place like it.

    •�Replies: @Trinity
  4. The author missed an important political demographic – Arizona is 35% independent registered voters. In the Phoenix area they can be found in newer apartment districts in central PHX and Tempe.

  5. Trinity says:
    @xyzxy

    I said snowbirds which makes one think of senior citizens or retirees with money to spend, but there were plenty of FLEEING YOUNG adults from the North. I lived in the Tampa Bay Area in 1983, then 1987-88, later 1990 until 2004, visit every year. A great deal of the younger transients from “up North” are/were wiggers, mudsharks, ( Lakeland must be the per capita mudshark of America), prejudiced Northerners who look down on the South and Southerners ( then why did you flee the North), druggies, and a great deal are trashy. Lived next door to a couple living together from New York. They didn’t work, fought night and day, went away for the weekend and came back to see they had hauled ass, thank God. Well in moves another Yankee couple living together, the girl was a bartender at a local ABC bar I frequented. Same shit, fought all the time. Not good when I am working the graveyard shift and trying to sleep.

  6. Priss Factor says: •�Website

    It was Barzini all along.

    •�Replies: @Pythas
  7. anon[963] •�Disclaimer says:

    No matter what they build, Phoenix will not be walkable when it is 112 degrees outside.

    •�Agree: RedPill Boomer
    •�Replies: @follyofwar
  8. @Unzville Mayor Peter Belgoody

    Hey, homey! Greetings from the “No” zone of the Northwest.

  9. Pythas says:
    @Unzville Mayor Peter Belgoody

    The Commiefornians will flood in like an invading plague of rats with their shit mentalities and then destroy this place to. Its what they do, its their job in the universe…

  10. Pythas says:
    @Priss Factor

    Is the kike and maybe the wop still running that murder, Inc. gang. These Medittreaniain mutts never learn…

  11. @RedPill Boomer

    Hey, homey! Greetings from the “No” zone of the Northwest.

    Greetings.Why’d you leaver here? Was it the summers or the Cancerfornians?

    •�Replies: @RedPill Boomer
  12. Eric135 says:

    Lots of people here thinking it’s a great idea to live in places “Californians” are migrating to instead of the place they’re migrating from. Okay, I admit I’m not being fair. But there is a certain irony to the way people are thinking.

    Most of these exiting “Californians” migrated to California from other states back in the 1980’s, ’90’s, aughts and teens. But the fact that they moved to California and drastically changed the state for the worse is somehow California’s fault. Blame California? That definitely isn’t fair.

    Those of us who remember California when it was a Republican state were happy to see such people go. During this great “move out”, California moved to the right, politically speaking. Californians gave Trump 1.9 million more votes in 2024 than they did in 2020.

    Now the California exodus has reversed itself. Newsweek, Nov. 25, 2024: California Sees Surge in People Moving to the State: ” … California was the second most popular state for Americans to move to in 2024, according to a newly released report from the National Association of Realtors. The report found California moves made up 9.4% of interstate moves nationally …”

    California is the best place to live in the country, and one of the best places to live in the world. That’s both a blessing and a curse.

    One thing that has always been good about California is that a lot of Democrats here vote like Republicans when it comes to individual issues. They passed a “three strikes” law. They voted against gay marriage. They voted to deny welfare to illegals. They voted to end racial preferences that discriminate against whites (affirmative action). They voted to cap property taxes. They voted against state-wide rent control. They have been NIMBYs, which is a conservative position, not a liberal one.

    It is the courts that overruled a lot of these votes. The California Supreme Court legalized gay marriage. Federal appellate courts wouldn’t allow California to cut off benefits to illegals. Another problem has been that Californians vote conservative on issues but liberal when it comes to politicians.

    But it has to be admitted that not all liberal ideas are bad. California has protected its natural treasures. This is the main reason why housing costs are so high. It puts a limit on land that can be developed. And people don’t want high-rises next to their single-family homes. So, that makes housing even more expensive.

    Speaking of housing costs, I notice that real estate prices are high almost everywhere in the country now. You’ll spend just as much for beach front property in Florida or Martha’s Vineyard as you will in Malibu or Santa Barbara. The difference being that you’ll boil to death five months out of the year in Florida or freeze to death five months out of the year in Martha’s Vineyard, but you’ll be able to enjoy your California property year-round.

    If you want the good life in California, it’s going to cost you. People consider that a “problem”. It’s not a problem. It’s just the way things are.

    The author thinks that NIMBYism (not cramming more housing into existing built-out communities) stops white family formation. No, it doesn’t. Since when are whites going to form families in small condos, apartments or granny flats? Or in high-rises? That’s not going to happen.

    If you want white family formation in California (and the rest of the country), stop inundating us with brown people.

    •�Thanks: Just another serf
    •�Replies: @Trinity
  13. A monstrosity of air conditioning. My god.

  14. 1951 says:

    Air pollution. Why I would never return to what was once paradise. Stuck in a valley surrounded by mountains, combined with temperature inversions.

    •�Replies: @RedPill Boomer
  15. @Unzville Mayor Peter Belgoody

    No, didn’t leave AZ, I meant that I dwell in the “No” zone as marked in the Phoenix metro map, BTW, according to an article in Zerohedge, Glendale has the honor of being the “least green” of the 100 largest cities in America.

  16. @1951

    Our air has improved A LOT in the last forty years. If only we could send back the Californians!

  17. Trinity says:
    @Eric135

    Good point. I would probably wager a good deal of people who migrated to California back in the day were from the Northeast and Upper Midwestern states like Illinois, Wisconsin, Michigan, etc. Coincidentally the same people who trashed Florida. Never been to California but wasn’t it pretty much in a mess from the late 1960’s onward? However, I’m guessing it was once again outsiders more than native Californians. Florida was still nice in the 1980s through the 1990s, now, not so much. Many of the children of the 1970-1990s invaders can now claim they are “native Floridians.” lol.

    •�Replies: @Eric135
  18. @anon

    My thoughts entirely. This past summer Phoenix had 113 straight days of temps. over 100 degrees, 120 days in all. Plus, the corrupt democrats have cheated Kari Lake out of both of her races for governor and now senator. I’d still like to see the Grand Canyon though I probably won’t. As for wanting to live there: Fuggetabout it.

  19. Eric135 says:
    @Trinity

    Yes, I’d say the people who moved to California were mostly from the northeast, especially New York City. They mainly went to San Francisco and LA. Next down the list, a lot of midwestern gays from small towns headed to San Francisco. Hippies came from everywhere, but most moved on to places like Oregon.

    In 1980, yuppies took over San Francisco (destroying the city’s nightlife), followed by dot-comers in 2000, followed by techies in 2007.

    San Diego stayed a pretty laid-back surfer/military town until about 2005, then the hipsters took over.

    LA lost a lot of its aerospace in the last years of the 20th century. It became a city of Third World migrants and lefty Jews in showbiz.

    Sacramento was considered a hick town until recently. Last time I checked, it was a pretty decent place to live even though it is the Democrat seat of government.

    San Francisco is becoming a little Asia, and so are large parts of LA/Orange County. The central valley is Latinos. The north coast is still fairly white but left leaning and full of hippie holdouts.

    The military is concentrated in Southern California. Other than Travis AFB, there isn’t much presence in northern California.

    Ever since the Gold Rush, California has been a migrant magnet, both from within the US and from without. When it was 80-90% white, it was prosperous and free. I’d say the tipping-point into utter insanity came around 2000 with the rise of tech.

    San Francisco became unaffordable for a middle-class family in the late 1960’s. That happened in LA about 20 years later (1980), and in San Diego 20 years after that (2000).

    Now, even Sacramento is unaffordable. This will only change when welfare for the able bodied is cut off, legal immigration is curtailed, and the illegals are kicked out.

    Immigration is what has caused housing shortages, traffic jams, and water shortages. And it’s spreading to other parts of the country, which are seeing similar problems.

    •�Thanks: Trinity
  20. Census Dots says: •�Website

    Thanks for incorporating and citing our map, Robert! We’d love if you’d link directly to https://www.censusdots.com/race/phoenix-az-demographics !

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