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What’s new in logo design in a pandemic world? Trends are shifting faster than ever before. As with every logo trend report I write, I look to the past before looking ahead. You can’t tell where something is going if you don’t know where it’s been. There’s always a reason something goes viral or takes off—something set it in motion, good or bad. So let’s start by addressing the white elephant on t

2019 Logo Trend Report This year, curious and hardworking design prowess have been at work, moving us forward to greater heights. Another year older, but the logo design industry shows no signs of old age. Like an unruly kid ripping through a stack of unopened presents, I eagerly dive into each annual report knowing an experience awaits. Sometimes it‘s the gratification of what I‘d hoped for, and

This year was influenced by a pendulum swing from clean and modern toward curvy and retro. This year's logo trends were influenced by a pendulum shift that's starting to swing from clean, modern aesthetics toward curvy, retro designs that reflect a new attitude through color and embellishments. Any time we look at trends, we tend to see that there is a pendulum that is swinging. For instance, it's

This year simplicity is king. Designers are paying heed to the old saying and rebelling against complexity. Drawing from a year of observation, and a few all-nighters perusing recent uploads on LogoLounge, an overall thought occurred to me: KISS is making a comeback. Not that KISS. Sorry fans. KISS as in Keep It Simple Stupid. Designers are paying heed to the old saying and rebelling against compl

Be aware. Be informed. Stand on the shoulders of others to advance our industry. Each year, as I browse through thousands of logos in preparation for the annual Trend Report, I can’t help but consider the societal, technological and environmental influences and how they will affect the future of our industry. This year, three thoughts occurred to me. One. Now more than ever, perhaps because they m

Designers have responded to the mobile screen’s harsh requisites in a variety of ways. If home is our first place, and work is our second place, then mobile screens have definitely become our third place. Smart phone use has increased from 21 percent in 2010 to more than 63 percent today, and with 83 percent of all Americans online regularly, that percentage of mobile users is bound to keep edging

2013 Logo Trends Design is an evolving process. It’s our hope that you will advance logo design to its next level of brilliance. Forecasting the near future in design is a reflection of society’s concerns. With such rapid shifts in technology and social media, consumers react to a fear of being left behind. At one time, keeping up with trends meant reading a monthly journal. Now, not only do we ha

We'll start this trends report�LogoLounge's 10th annual missive�with an admonishment that is repeated each year: If you're searching for how-to information, please stop reading now. In addition, if you anticipate your reaction to reviewing these trends is to dismiss every one of them as yesterday's news, you also may as well walk away right now. There's plenty to be learned here, but you need to b

Last year was brighter. This year is lighter. Your humble servants at LogoLounge.com were called out by some after last year's Trends Report on allegedly favoring brightly hued logos. In truth, though, like with all Trends Reports, we were objectively reporting what we saw. The color dial was certainly pegged. For the 2011 report, our ninth, color is still prevalent, but tinted down. Where black h

When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends. For ex

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