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This Brand's Social Experiment Uses AI to Expose the Dark Side of 'Sharenting' Deutsche Telekom delves into an uncomfortable area that not many brands have addressed The brand created a deepfake older version of a child who confronts her parents with the possible consequences of sharing content online.Deutsche Telekom, adam&eveBerlin Inspiration meets innovation at Brandweek, the ultimate marketin
News Aggregator SmartNews Launches US Ads Business The Japan-based news aggregator, which has grown to 10 million monthly users, is seeking to make in-roads with Madison Avenue SmartNews is hoping to reap more revenue by appealing directly to Madison Avenue. SmartNews, Getty Images
This Look Inside Spike Jonze's Apple Ad Is as Fascinating as the Film Itself A behind-the-scenes video worthy of its subject Apple’s short film “Welcome Home,” directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod device, is easily one of 2018’s most captivating ads so far. Now, we get a behi
What will cities of the near future look like when buildings, cars, people and a whole slew of other things can communicate with each other? Earlier this month, tech companies and telecoms at Mobile World Congress in Barcelona, Spain, tried to answer that question, showing off their plans for 5G—a next-generation wireless network that will enable exponentially faster data processing and media down
Godiva Causes a Stir in Japan by Urging Women to Stop Buying Chocolates for Male Coworkers Chocolatier calls out Valentine's Day custom Godiva has made waves in Japan this month by questioning a Valentine’s Day tradition in which women are expected to buy giri choco, or “obligation chocolate,” for male coworkers as a thank-you for their support and cooperation throughout the year. The Belgian choc
It's the End of Agencies As We Know It. Here's Where We Go Next Brands want streamlined partners who help them build trust A client of ours bemoaned this to me not too long ago. As a director of a major international brand, his comment revealed the confusion he and many business leaders are increasingly feeling these days. In 2017, we saw plenty of alarming headlines about the advertising and mark
Minimum Age Requirements: Twitter, Facebook, Instagram, Snapchat, WhatsApp, Secret [INFOGRAPHIC] Way back when, Twitter very clearly stated the minimum age requirement for anyone signing up for a new account on the social network: 13. This was located in their terms of service. However, in 2009 it was removed and relocated to Twitter’s privacy policy, which now states: Our Services are not directe
This Irish Anti-Smoking Ad Is So Good, It's Now Running in New York The transatlantic tale of HSE's 'I Will Survive' You know you have a good advert on your hands when organizations similar to yours, thousands of miles away, want to pick it up and run it. That’s the case with “I Will Survive,” a PSA released in early 2017 by Ireland’s government heath service, the HSE. The minute-long spot, which
Ikea Wants You to Pee on This Ad. If You're Pregnant, It Will Give You a Discount on a Crib Åkestam Holst's family-friendly new print work Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gr
Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser They argue it'll hurt user experience and campaign targeting Apple plans to integrate cookie-blocking technology into Safari 11.Getty Images The biggest advertising organizations say Apple will “sabotage” the current economic model of the internet with plans to integrate cookie-blocking technology into the n
Don't miss Mediaweek, October 29-30 in New York City. Save 20% on passes and gain winning media strategies to drive growth across channels. Hurry—sale ends Sept 9. Think of early seasons of Real World on MTV, with wild cards like Puck in San Francisco, or Flavor of Love with Flavor Flav on VH1, shows in which each season somehow had bigger personalities than the last. American reality TV audiences
To better understand how people consume media and marketing via voice-enabled devices, Adobe is adding voice analytics to the Adobe Analytics Cloud. Today, the company is launching a service that will track how users interact with the tools that media companies and brands build for Amazon’s Alexa, Google’s Assistant and Apple’s Siri. The voice analytics offering will also integrate Sensei, Adobe’s
Publicis Groupe Forbids All of Its Agencies From Participating in Awards Shows in 2018 New CEO Arthur Sadoun makes first mark with decision to save costs "Be as candid as possible," Sadoun told employees in an internal email.YouTube: Publicis Groupe New chief executive officer Arthur Sadoun made his first dramatic mark on the holding company this week by forbidding all of its agencies around the w
Ikea Had a Great Reaction to Balenciaga Making a $2,145 Version of Its 99-Cent Blue Bag Creative agency Acne crafts a cheeky response ad The designers at Balenciaga must be big Ikea fans, because the French fashion house just unveiled a fancy new leather bag that looks strikingly like Ikea’s famous blue tote—though the price tag looks a whole lot different. Balenciaga’s goes for $2,145. Ikea’s is
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. Those are three reliable buckets for great advertising, and they all show up in Unruly’s new list of the most shared ads of 2016. The top spot on this year’s list goes to a Christmas spot; No. 2 was made for the Paralympics; and OK Go put two videos on the list, including one at No. 5. Ads from 1
Instagram is finally launching its own form of live video, but with a twist. Today, the Facebook-owned app announced it's begun rolling out live video for Instagram Stories. However, unlike on other platforms like Facebook and Periscope, once a livestream ends, the video disappears forever. The feature—which begins rolling out today and will become available globally over the next few weeks—will l
Amazon's Touching Interfaith Ad Appeals to the Better Angels of a Divided World Spot promotes tolerance with a vicar and an imam Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona. A quick glance at any news
Facebook Users May Soon See Multiple Products Featured in a Single News Feed Ad Retailers are testing the format Ahead of the holiday season, Facebook is testing a different kind of product ad that lets retailers showcase more than one item within the news feed. The two-click process seems to be focused on both brand awareness and direct response. The ads pair a main image or video along with rela
Facebook Is Launching New App-Install Ads to Help Developers Find Audiences 14 actions that signal a good fit Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might s
Shopping is getting easier on Pinterest Pinterest " data-title="Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon" data-categories="" data-popup="" data-ads="Yes" data-company="[]" data-outstream="yes" data-auth="">
Inside Nicole Kidman's New VR Film That Shows Off a Luxurious Etihad Airways Jet Barbarian Group helps viewers 'Reimagine' flying Nicole Kidman stars in a new film, but you won't have to go to theaters to see it. The Academy Award-winning actress plays a version of herself in a five-minute short for Etihad Airways, titled "Reimagine." The film is a 360-degree, fully immersive virtual reality story
Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases Retailers will receive real-time data on conversions Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest to them. Today, the social network is adding several new measurement tools that will
Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App Unveils new API and $1 billion goal Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when he was named Snapchat's first chief strategy officer, charge
Yahoo Enters the World of Chatbots With a Weather Bot, a News Bot and a Weird Pet Bot Partners with Kik for launch Yahoo has launched its first trio of chatbots, making the internet pioneer the latest to join the craze with its weather bot, news bot and something it's calling a "pet bot." In a blog post today announcing the new bots, Yahoo senior director of product Jon Paris said the goal is to e
ABC Study Makes the Best Case Yet That TV Advertising Is Still Superior to Digital Network unveils findings during upfront For the past two and a half weeks, digital video players and networks have been engaged in a war of words and stats (some of them dubiously parsed) to bolster their contention that viewers are either abandoning broadcast for digital video on sites like Facebook/YouTube—or they
6 Steps for Localizing Your Mobile Apps SocialTimes spoke with Sylvain Dufour, founder and CEO of Fotoswipe, about the steps developers should take when localizing their apps into different languages. Localizing a mobile app may seem like a stressful process, but it doesn’t have to be if developers keep a few things in mind before starting out. SocialTimes spoke with Sylvain Dufour, founder and CE
NBCUniversal Will Start Selling TV Advertising Programmatically This Fall An extension of its digital offering After two years of selling its digital video and display inventory programmatically, NBCUniversal is finally allowing programmatic buys on its linear networks as well. Today, the company announced NBCUx for Linear TV, which will launch as part of this year's upfront. "It's the industry's
Read about the latest trends in publisher marketing. Explore articles on publishing news featuring insights and analysis from our team of experts at Adweek. A razor-sharp focus on media, advertising, technology and branding. Discover the publishers that are breaking news and faking news. Navigate the publishing industry's greatest challenges as the print/digital divide gets deeper and deeper.
Why the Humble Banner Ad Is Not Dead Programmatic creative platforms will bring it into the 21st century In 2015, "banner blindness" is real and irrevocable: More than 80 percent of digital ads go ignored, while 63 percent of millennials use ad-blocking software to eliminate them entirely. Meanwhile, native-ad platforms tout that users look at their promos 52 percent more frequently than they look
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