Amazon went back to the creative well for a new Kindle Paperwhite ad. As with previous Kindle ads, an attractive woman in a black bikini meets up with a clueless, iPad-toting guy who is jealous of her ability to read in harsh sunlight thanks to the Kindle's E-Ink technology. There's a twist in this latest ad, however. A same-sex couple shakes up the formula a bit, melting the former ice queen's he

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