2013å¹´12æã«FPã¦ã§ãã·ã¥ããã¨ä¸å·åããã«å¯¾ãã¦ãæ¸ãã¾ãæ¸ãã¾ãè©æ¬ºãããã¦ä¸å¹´åå¾ã«æ¸ãããã®ã§ãããã¿ã¾ããã ããã2015å¹´ã«æ¸ãã¦ãã4-5å¹´çµã¡ã¾ããããå®éã«ãã£ã¦ããã®ã¯2012å¹´ãã2013å¹´ãªã®ã§ããã7å¹´ã¨ã8å¹´åã«ãªãã¾ãã å½æãæ ªå¼ä¼ç¤¾ãã¼ã±ãã£ã³ã°ã¨ã³ã¸ã³ã¨ããæ¥æ¬åã®HubSpotã¨ã¼ã¸ã§ã³ã·ã¼ãä½ã£ã¦ä»£è¡¨ããã£ã¦ãã¦ããã®ãã¤ã³ãã¦ã³ããã¼ã±ãã£ã³ã°ãæ½çã¨ãã¦ãã£ã¦ãããã¨ã¨ãªãã¾ããå½æããå社ã®ãµã¤ããæ¤ç´¢çµæãªã©ã§å§åçä¸ä½ãã¨ã£ã¦ããã®ã¯ããã®WPOãè¡ãªã£ã¦ããããã§ãã ãªã®ã§ä»¥ä¸ã®æç« ã¯7å¹´åã®å®è·µçµé¨ã«åºã¥ããã®ã§ãããã¾ãã ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ã¼ ãããããããã話ãçããç¥ãããã¨æãã®ã§ããã¸ã¿ã«ãã¼ã±ãã£ã³ã°ã®æ§ã ãªã³ã³ã»ããã»ææ³ã«ã¤ãã¦ã追ã ããã«æ¸ãã¦ããããã¨æãã¾ãã ã
é »ç¹ã«æ¸ããã¨ã§ããªãã®ã§ã2018å¹´çã¨ããã ããªã¼ã¯ã¢ã¦ãã®ã°ã«ã¼ãç·ä¼ã§ç¤¾å¡åãã«è©±ãããã¨ã®ä¸é¨ããå®é¨çã«å ¬éãã¦ã¿ããã¨ã«ãããçãã¯ããããã話ã社é·ãå ¨ç¤¾å¡ã«ããä¼ç¤¾ã®ã«ã«ãã£ã¼ããèªç¤¾ã®èª²é¡ãçç´ã«ä¼ãããã¨ã§æ¡ç¨ã«ç¹ãããã£ãã®ã¨ãåºåæ¥çã®äººã«ã©ãåãæ¢ãããããç¥ãããã£ããããã¾ãããããæ°ã«æå ã«ã¯æµ·å¤ã®ã«ã³ãã¡ã¬ã³ã¹ãªã©ã§è©±ããããããªãã®ã§ããã£ã¼ãããã¯ã欲ããã®ããããï¼ãåã®è¨ã£ã¦ããã¨ãªã©ãä»æ´éãã¦è¶ ã¬ãã«ä½ããã¼ã¨ããæè¦ããã£ãããå ·ä½çãªæ ¹æ ãæã£ã¦æãã¦æ¬²ããããèªåã¨ãã¦ã¯ä¸çä¸ãåã£ã¦å¾ãããç¥èã»èãæ¹ãèªåãªãã«åæ§æããã¤ããã ï¼ ããªã¼ã¯ã¢ã¦ãã¨ããä¼ç¤¾ãç°¡åã«èª¬æããã¨ãæ¥æ¬ã«ããããªã¢ã«ã¿ã¤ã åºååå¼ãæåã«ä»æããããLINE社ã®åºåã·ã¹ãã ããæ¥æ¬äº¤éã®ã¿ã¯ã·ã¼è»å ã«ããã¿ãã¬ããåºåãªã©ãæããããåºåããã«ã¼éå£ã¨
ãã®ããã°ã«è¾¿ãçããããªããªãããã©ã³ãè³ç£ã¨ã¯ï¼ããããã¯ããã©ã³ãã¨ã¯ã¤ãã£ãã©ããããã«é¢å¿ããæã¡ã®ã¯ãã ã ãã®ããã°ãMission Driven Brandãã¯ãå¤è³ç³»ã³ã³ãµã«ãã£ã³ã°ã¨åºå代çåºã®ãã£ãªã¢ãæã¤çè ãããã©ã³ãã£ã³ã°ããã¼ã±ãã£ã³ã°ã®ãã§ããªããããããªããã解決ããããã°ã ã ãã©ã³ãè³ç£ã¯ç®ã«è¦ããªããããã§ããã«ãé¢ãããå¤ãã®ãã¼ã±ãã£ã³ã°æ å½è ã«ã¨ã£ã¦ãéè¦ãªæ¦å¿µãã¨ããå ±éèªèãæããã¦ããã®ã¯ãããã ãã®çç±ãããã ä»åã®è¨äºã§ã¯ããã©ã³ãè³ç£ï¼ãã©ã³ãã¨ã¯ã¤ãã£ï¼ãã«ã¤ãã¦è©³ãã解説ããããã®å 容ã¯ä»¥ä¸ã®éãã ã ãããããè³ç£ãã¨ã¯ä½ãæãã®ãï¼ ããã©ã³ãè³ç£ãã¨ã¯ä½ãï¼ ãã©ã³ãè³ç£ã®5ã¤ã®æ§æè¦ç´ ã¨ã¯ï¼ ãã©ã³ãã¨ã¯ã¤ãã£ãã©ãããã¨ã¯ä½ã ãã©ã³ãã¨ã¯ã¤ãã£ãã©ãããã®å ·ä½äºä¾ ãã®è§£èª¬ãæå¾ã¾ã§ãèªã¿ããã ããã°ããã©ã³ãè³ç£
éç¨ååºå 注ç®è¨äºPick Upï¼2024å¹´2æã«ããèªã¾ããè¨äºãã¾ã¨ãã¦ç´¹ä»- 2024å¹´3æ28æ¥ ãã§ãã£ãã¼ã¹ã¨ã¯ï¼ã¹ã¬ããºãä¸å¿ã¨ããã½ã¼ã·ã£ã«é£åä½ã¯å®ç¾ããã- 2024å¹´3æ22æ¥ Microsoft åºå ã¢ã«ã¦ã³ãããã¼ã¸ã£ã¼ã«èã第17åï¼Microsoft åºåãPMAX ããã¹ã¦ã®å¸å ´ã§æä¾éå§ï¼3æã¢ãããã¼ãï¼- 2024å¹´3æ22æ¥ Criteoãã¤ã³ãã£ã¡ã¼ãã»ãã¼ã¸ã£ã¼ã®å ±éIDã½ãªã¥ã¼ã·ã§ã³ãIM-UIDãã¨é£æº- 2024å¹´3æ22æ¥ Googleã®æ±ºç®æ¸ããããããã解説ï¼2023å¹´4Q éå»æé«å£²ä¸ãè¨é²ï¼ ç¥ã£ã¦ããã¹ããã¤ã³ãã¯ï¼- 2024å¹´3æ1æ¥ ãã©ã³ããµãããã«åãã¦åå ãã¦ããï¼ 2015å¹´6æ15æ¥ã18æ¥ã«å®®å´ã®ãã§ããã¯ã¹ã»ã·ã¼ã¬ã¤ã¢ã»ãªã¾ã¼ãã§éå¬ããããã©ã³ããµãããï¼iMedia Brand Summit Japa
ããããæ°åã«ãããããã¼ã¿ããªãã³æ代ã®æ°ãããã©ã³ãã®è²ã¦æ¹ã¨ãã¦é»éãæå±ããããã©ã³ãã»ã°ãã¼ã¹ããã¯ãã¨ããææ³ããå®è·µçµé¨ã«è§¦ããªãããç´¹ä»ãã¦ããã¾ãããã®ããã©ã³ãã»ã°ãã¼ã¹ããã¯ãã¨ããèãæ¹ã¯ããã¸ãã¹ã®æé·ãã顧客ã®çºè¦ã»è²æãè¦ç¹ã§æ¯æ´ããæ§ã ãªãã¼ã¿ã¨ãã¯ããã¸ã¼ãé§ä½¿ãã¦é¡§å®¢ããè¦ã¤ãããæ°ãã©ã³ãä½é¨ã§é¡§å®¢ããè²ã¦ãããã¤æ½çã®æè³é åããæ´ãããªãã顧客ãå¢ããããã©ã³ãã¨ã®é¢ä¿ãå¼·åããã¯ãªã¨ã¼ãã£ããªãã¼ã±ãã£ã³ã°ã»ããã»ã¹ã§ãã ä»åã¯ç¬¬ï¼åã§ãã®ã§ããªããã®ãããªãã©ã³ãã®è²ææ¹æ³ãå¯è½ãªã®ãããã®èæ¯ã¨æ¦è¦ããç´¹ä»ãã¾ãã â å¹çåã ãã§ã¯ãªãããã¼ã±ãã£ã³ã°ã®ITé©å½ ããã°ãã¼ã¿ã®æ代ã¨è¨ããå§ãã2012å¹´ããããããã¼ã±ãã£ã³ã°ã«é«åº¦ãªITã·ã¹ãã ãå°å ¥ããä¼æ¥ãå¢ãã¦ãã¾ããæ¥åå¹çã®åä¸ããã¸ã¿ã«æ½çã®æé©åã主ãªç®çã§ããããããå®
31. ä¼æ¥ã®æä¾ä¾¡å¤ã¯ã¢ãããçµé¨ã¸ ã¤ã³ã¿ã¼ãã©ã³ã社ã2013å¹´ã°ãã¼ãã«ä¼æ¥ãã©ã³ã価å¤ããã20ãã®ãã©ã³ãã¹ãã¼ãã¡ã³ã 1. ãã®è²ã¯ãããªãã§ãã 2. ä¸çä¸ã®æ å ±ãæ´çããä¸çä¸ã®äººãã¢ã¯ã»ã¹ã§ãã¦ä½¿ã ãããã«ããã 3. ãµã¹ãã¤ãããªãã£ã¼ã¯ããã¸ãã¹ã®åºç¤ã 4. SmarterPlanet å°çãããè³¢ããããã¹ãã¼ãã«ã 5. ä¸çä¸ã®äººã ã¨ãã¸ãã¹ã®æã¤å¯è½æ§ãæ大éã«å¼ãåºãã 6. èªç©ºã¯æ°ããæ代ã¸ã 7. ã客ãã¾ã«ã¨ã£ã¦ããæ°ã«å ¥ãã®é£äºã®å ´ã¨ã¹ã¿ã¤ã«ã§ã ãç¶ãããã¨ãã 8. æ¥å¸¸ã®ãã¨ãããã£ã¨ä¾¿å©ã«ããã£ã¨æ¥½ããã 9. ä¸çãå¤ããã¤ã³ãã«ã®ã¤ããã¼ã·ã§ã³ã 10. SmartMobilitySociety 11. ã³ã³ãã¯ãã®æã³ã«ãé©æ°ãã 12. ç¾èµ°ãããç¾ããåå¨ã 13. GameChanger-åè² ã®æµããå¤ããåã 14
ãªãªã¼ã¹ãé害æ å ±ãªã©ã®ãµã¼ãã¹ã®ãç¥ãã
ææ°ã®äººæ°ã¨ã³ããªã¼ã®é ä¿¡
å¦çãå®è¡ä¸ã§ã
j次ã®ããã¯ãã¼ã¯
kåã®ããã¯ãã¼ã¯
lãã¨ã§èªã
eã³ã¡ã³ãä¸è¦§ãéã
oãã¼ã¸ãéã
{{#tags}}- {{label}}
{{/tags}}