大ããªå¤é©æã«ããã¡ãã£ã¢æ¥çãåºåæ¥çã®ãããããèãããã³ãã«ãªããããªãã¢ã¡ãªã«ã®æ¥çååãç´¹ä»ãã¾ãã ç±³é£å大æã±ããã°ç¤¾ããªã³ã©ã¤ã³åºåè²»ãå¢ãããTVåºåäºç®ãåæ¸ãã決å®ãããã å社ã®ãã¼ãã»ãã¼ã±ãã£ã³ã°ã»ãªãã£ãµã¼ãMark Baynesæ°ã«ããã¨ãéå»18ã¶æéã«ãããã¹ãã·ã£ã«Kãã©ã³ãã®ROIï¼Return on investment: æè³å©ççï¼ãè¨æ¸¬ããçµæããªã³ã©ã¤ã³åºåãTVåºåã2å以ä¸ä¸åã£ããBaynesæ°ã¯ãã³ã¹ãåæ¸çã®ã²ã¨ã¤ã¨ãã¦ãæ¥å¹´ã®ãã¬ãåºåè²»ã10ï½20%åæ¸ããã¨ãã¦ãããBaynesæ°ã¯ã¾ããã¹ãã·ã£ã«Kãã©ã³ãã®ã¿ãªãããã±ããã°ç¤¾ã®äºæ¥å ¨ä½ã«åæ§ã®æ½çãé©ç¨ãã¦ããã¨ãè¿°ã¹ã¦ãããå¹æ測å®ãã©ã®ããã«è¡ã£ãã®ãã¯æããã«ããã¦ããªãã ã±ããã°ã¯2007å¹´ã«10åãã«ã¨ããå社å²ä¸æ大ã®åºåäºç®ãæãããä»å¹´ã¯ããã«ã3åã
{{#tags}}- {{label}}
{{/tags}}