In 2010, a year before his death, Steve Jobs outlined Appleâs strategy in an email to the companyâs 100 most senior employees. He heralded the âPost PC era,â vowed âHoly War with Google,â promised to âfurther lock customers into our ecosystem,â and warned that Apple was âin danger of hanging on to old paradigm too long.â The email was an agenda for Appleâs annual âtop 100â meeting later that year.


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