Priyam Dawn (Rice)

PRIYAM DAWN

Mobile: +91 99321216624 ~ E-Mail: [email protected]

To be associated as a team member in Marketing and Export Business Development of an Agro

Commodity organisation to apply my analytical skills and aptitude for designing new
solutions/approaches for realization of organisational goals.
Professional Synopsis
 A professional with 9 years of rich and diversified experience in Marketing, Sales and Distribution, Branding and Business
Development.
 Currently associated with Riddhi Siddhi Overseas as an agro commodity, especially non-basmati rice ,procurement and
supply agent and export business development head.
 Earlier associated with Sharp Business Systems (India) Ltd. as Marketing Executive, taking care of Consumer Electronics sales
through Distribution Network.
 An effective communicator equipped with good inter-personal skill and problem solving abilities.
Key Demonstrated Skills

Channel Handling
 Over 2 years of rich experience in handling Consumer Electronics channel partners.
 Responsible for handling the distribution network of Sharp Business Systems (India) Ltd. in North and Central Kolkata and driving
the sales of the organisation.
 Responsible for analysing the feeder markets of Burdwan and Durgapur and understood the market reach and response of Philips
Electrical Luminaires.
 Worked as a marketing and business development agent for several non-basmati rice mills of Burdwan region and facilitated their
export marketing and inter-state market development.
Client Interaction and Business Development
 Dealt with stockists , wholesalers and distributors of rice and allied commodity.
 Skilled in developing and managing client relationships.
 Demonstrated ability to listen to prospect’s needs and thereby develop solutions to meet their goals/budgets and build trust and
respect. Recognised as an effective strategist and solution provider.
 Interacting with Institutional clients/Top level management of various organisation for procurement of orders.
 Experienced in interacting with international clients for procuring rice orders.
 Charismatic client facing abilities with excellent communication and presentation skills. Expertise in identifying and developing
profitable business opportunities by introducing new methodologies and proposing new solutions.
 Developing and implementing strategies for marketing to enhance Top-line and optimize Bottom-line.
 Interacting to Channel Partners on one to one basis as well as in groups to align the thought process of the channel partners with
that of management.
 Ensuring effective and prompt after sales service and customer grievance handling through proper co-ordination with the sales
team.
 Planning marketing activities in conjunction with company’s growth plan and working out strategies to execute the plan.
 Ensuring successful participation in national, exhibitions & organizing other events like conferences, seminars etc.
Market Research
 Excellent market research skills with knowledge of SPSS.

Exports
 Have knowledge of agro based commodity exports.
Work Experience
January’13 – Onwards with Riddhi Siddhi Traders and later with Riddhi Siddhi Overseas ,
Burdwan as a Promoter and Business Development Head
 Bootstrapped Riddhi Siddhi Overseas with a meagre sum of Rs 50000 and achieved a turnover of over Rs 5000000 in the very first
year.
 Overcoming the early challenges of financial bottlenecks and steering ahead through building trust among key stakeholders and
turning revenue positive in the first year itself.
 Ensuring steady procurement of non-basmati rice for export.
 Building relationship with farmer cooperatives and enlightening them on the prospects of organic farming.
 Building relationship with various agro commodity exporters and supplying them with quality agro products, mainly non basmati
rice.
 Establishing and maintaining healthy relationship with leading foreign liquor manufacturers and ensuring steady supply of raw
materials to them.
 Building and maintaining healthy relationship with logistic partners and ensuring steady export of rice to Bangladesh, Middle East
and African countries.
 Developing new rice traders in Sasaram , Purnea, Kolkata and in Balasore.
 Liaisoning with other rice merchant and traders and exploring market in Kerala and Karnataka.
 Identifying and tapping new markets for specialty rice like Gobindobhog and Tulaipunji.
November’11 – December’12, with Sharp Business Systems (India) Ltd. , Kolkata as Marketing
Executive
 Conducting promotional campaigns for SBSIL (CE Division).
 Designing of Product brochures and other Point Of Purchase materials.
 Driving the sales of Home Appliances of SBSIL.
 Instrumental in establishing the Distribution Network of SBSIL (CE Division) .
 Responsible for handling Sharp Distributors viz: Opera Electronics Pvt Ltd,Trascon Electronics Pvt Ltd, and Electronics Systems.
 Responsible for enhancing penetration level of SBSIL (CE Division) in North and Central Kolkata , from 19 retail outlets to 85 retail
outlets.
 Building and maintaining healthy relationship with Channel Partners.
 Responsible for servicing the New Channel Network.
 Achieved secondary sales number of 590 units and 896 units through B and C class counters in April’12 and May’12 respectively.
 Conducting Training sessions for Sharp ISD s on Refrigerators, Microwave Ovens, LCD/LED, Air Conditioners and Washing
Machines.
 Ensuring effective and prompt after sales service and customer grievance handling through proper co-ordination
with the sales team.
June ’11 – October’11, with NIIT Ltd, Kolkata as Associate Sales Consultant
 Conducting promotional campaigns for the e.Guru solutions of NIIT Ltd.
 Driving the sales of the e.Guru solutions as an ASC.
 Interacting with Institutional clients for procurement of orders.
 Ensuring effective and prompt after sales service and customer grievance handling through proper co- ordination with the sales
team.
 Working with the Product management team for designing products according to the needs of the customer.
 Organising seminars and providing product presentations before clients.
 Negotiating with third party vendors for proper supply of promotional items at a reasonable cost.
 Negotiating with transporters for effective movement of promotional goods in various Seminars.
June’06 – Dec ’08, with Subha Bricks, Bankura as Business Development Officer
 Develop a marketing team to implement strategy and delivering on objectives.
 Carrying out effective research and intelligence into competitor products and other trends. Constantly improving business
development activities.
 Driving the sales of Subha Bricks in Bankura, Durgapur and Bishnupur Markets.
 Exploring new markets for Subha Bricks and acting as a market support personnel.
 Negotiating with various builders and architects on price and quantity to be supplied.
 Establishment of a unique commission based sales team.
 Overseeing and managing financial budgets.
 Develop partnership and relationship with third parties to meet strategic objectives.
Additional Work Experience

Company : Eli Lilly and Company (India) Pvt.Ltd.
Position : Summer Trainee
Period Of Work : 19th April 2010 to 19th June, 2010 (2 months).
Project Title : Targeting Effectiveness –Mission Resonance.
Project Brief : Undertaking Pareto Analysis of the Doctors in and around Howrah district so as to formulate an effective mass call
list for the Territory Officers. Work with the product launch team to assist in the launch of their insulin product
named Huminsulin Pens.
Company : Philips Electricals India Ltd.
Position : Summer Trainee
Period of Work : December’2005 to February’ 2006 (3 months).
Project Title : Market Reach & Market Response of Philips B-34 Consumer Luminaires in Burdwan & Durgapur Markets.
Project Brief : Find out the market penetration level of Philips B-34 Consumer Luminaires , and conducting regular Distributor
and key retail outlet visits to understand and the support thereof required and driving the sales of B-34 Luminaires.
Scholastics
 MBA/PGDM (Marketing and International Management) from Calcutta Business School (2009-11).
 Bachelor in Business Administration (Marketing and Sales) from B.I.M.S (under The University of Burdwan) (2003-06).
Achievements
 Winner of ‘THE ESP/50K BUSINESS PLAN COMPETITION’ organized by ‘The BOSTON PLEDGE & NABC 2006’
in co-operation with ‘BENGAL NATIONAL CHAMBER OF COMMERCE AND INDUSTRY (EDI)’ .
 Participated in “MANAGEREAL’10”organised by IISWBM and achieved 2nd position in the “AD-APT” Competition.
 Secured 3rd position in B.B.A part –III examinations.
Personal Details
 Date of Birth : 09th September, 1984
 Correspondence Address : Shresthi,Vivekananda College More, Burdwan-713103
 Language known : English, Hindi, Bengali
Extra Curricular Activities and hobbies

 Organising events and participating in cultural programs.
 Reading Books.
 Interacting with people and making friends.
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PRIYAM DAWN

Mobile: +91 99321216624 ~ E-Mail: [email protected]

To be associated as a team member in Marketing and Export Business Development of an Agro

Key Demonstrated Skills

 Excellent market research skills with knowledge of SPSS.

Additional Work Experience

Position : Summer Trainee

Period Of Work : 19th April 2010 to 19th June, 2010 (2 months).

Project Title : Targeting Effectiveness –Mission Resonance.

named Huminsulin Pens.

Company : Philips Electricals India Ltd.

Position : Summer Trainee

Period of Work : December’2005 to February’ 2006 (3 months).

Extra Curricular Activities and hobbies

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