「ã¤ã³ã¿ã¼ãããåºåã®ã²ã¿ã¤」ããã°ã®äººæ°ãã¼ã¸

2008å¹´ãæ¯ãè¿ã£ã¦ãã¼ã¸ãã¥ã¼ãã©ã³ãã³ã°。è¸è½ãã¿ãå¼·ã。
------------------------------
1. ã¦ãã¯ã「UNIQLOCK」ã£ã¦ä½ããããã®？
http://www.netadreport.com/blog/2008/06/uniqlock_23.html
2. ã¢ã¶ã¤ã¯100ä¸å
http://www.netadreport.com/blog/2008/11/100.html
3. é»éãè§£æããã¯ãã³ãã®ã¡ã«ããºã ã¨ã¯
http://www.netadreport.com/blog/2008/06/blog-post_24.html
4. ã¯ãªãªãã¦ã¼ãã¥ã¼ããç ´å£！
http://www.netadreport.com/blog/2008/09/blog-post_3390.html
5. ã¢ãã¾ã³ã§ã³ã«・ã³ã¼ã©ã1å
http://www.netadreport.com/blog/2008/06/1.html
6. ããã½ããã¯ã®ã©ã³ãã£ã³ã°ãã¼ã¸10æ
http://www.netadreport.com/blog/2008/12/10.html
7. äºå·é¥ãã、ç±æçºè¦ã？
http://www.netadreport.com/blog/2008/08/blog-post_7024.html
8. ç±³åæ¶¼åãããªããªãã¾ãã
http://www.netadreport.com/blog/2008/09/blog-post_1437.html
9. B'zãã¿ã«ã©ã²ãµã¬ã»
http://www.netadreport.com/blog/2008/09/bz.html
10. ãã¸ã±ã«・ã¸ã£ã¯ã½ã³
http://www.netadreport.com/blog/2008/05/blog-post_09.html
------------------------------

ãã®ããã°ã®äººæ°ã®æç¨¿

ã¢ã«ã´ãªãºã ä¸»å°ã®åºåãæé·

é»éã°ã«ã¼ãã®「ä¸çã®åºåè²»æé·çäºæ¸¬（2024～2027）」ã«ããã¨、ã¢ã«ã´ãªãºã ä¸»å°ã®åºå（algorithmically-enabled ad spend）ãä¸çã®åºåå¸å ´ã®æé·ãç½å¼ããã¨ãã。 é»éã°ã«ã¼ã、「ä¸çã®åºåè²»æé·çäºæ¸¬（2024～2027）」ãçºè¡¨ https://www.group.dentsu.com/jp/news/release/001375.html ç·åºåè²»ã«å ããã¢ã«ã´ãªãºã ä¸»å°ã®åºåã®å²åã¯、2024å¹´ã«ã¯59.5％、ããã¦2027å¹´ã«ã¯79.0%ã«ãéããè¦éãã§ãã、ä»å¾ã®ã¡ãã£ã¢æ¦ç¥ã«å¤§ããªå½±é¿ãä¸ã、å¸å ´ã®æé·ãå¤§ããç½å¼ãã¾ã。 ã¢ã«ã´ãªãºã ä¸»å°ã®åºå（è²»）ã¯、è±èªã§ã¯「algorithmically-enabled ad spend」ã¨è¡¨ç¾ããã¦ãã。ã¬ãã¼ãã«ã¯「algorithm-driven」「algorithm-led」ã¨ããè¡¨ç¾ããã。 Global Ad Spend Forecasts 2025: 5.9% Growth Predicted as Algorithmic Strategies Reshape Media Investments https://www.dentsu.com/uk/en/media-and-investors/global-ad-spend-forecasts-2025-5.9-percent-growth-predicted-as-algorithmic-strategies-reshape-media-investments As the industry enters what dentsu identifies as the algorithmic era, data-enabled advertising will increasingly shape media strategies, with algorithmically-enabled ad spend forecasted to reach 79.0% of total ad spend by 2027. Ad Spend Dec 2024 - dentsu Global Ad Spend Forecasts Dec 2024 https://insight.dentsu.com/ad-sp...

ç¶ããèªã

æ¥ãã¬、å°ä¸æ³¢åºåæ ã®ãªã¢ã«ã¿ã¤ã å¥æãæºå

æ¥æ¬ãã¬ãæ¾éç¶²ã¯、å°ä¸æ³¢ãã¬ãåºåã§ããªã¢ã«ã¿ã¤ã ãªããã°ã©ããã£ãã¯åå¼ãè¡ãããã「ã¢ããªã¼ãããã¯ã¹（Ad Reach MAX）」ãã©ãããã©ã¼ã ã®éçºãé²ãã¦ãã。2025å¹´4æããã®éç¨éå§ãäºå®ãã¦ãã「AdRM-Exchange」ã¯、DSPãªã©ããæ¾éç´å（æçã§æ¾é3ç§å）ã®ãªã¢ã«ã¿ã¤ã å¥æãåãä»ããã¨ãã。 https://www.ntv.co.jp/info/pressrelease/docs/20241203-1.pdf

ç¶ããèªã

ç¶ããèªã

ã¤ã³ã¿ã¼ãããåºåã®ã²ã¿ã¤ - ããã°

ãã®ããã°ãæ¤ç´¢