20,000 brands use Emplifi to power their social media marketing

20,000 brands use Emplifi to power their social media marketing
æ ªå¼ä¼ç¤¾ã¢ãããã¤ãã¯ã2001å¹´ã«ã¤ã³ã¿ã¼ãããåºåã®ã¡ãã£ã¢ã¬ããã¨ãã¦èªçãã¾ããã ãã¡ãã£ã¢ä¼æ¥æ§ã®ãããªã価å¤åä¸ããä¼æ¥ã¨æ¶è²»è ã®ã³ãã¥ãã±ã¼ã·ã§ã³ã®ä¿é²ããããã·ã§ã³ã«ã åµæ¥å½æããå¤ãã®ã¡ãã£ã¢ä¼æ¥æ§ã»åºå代çåºæ§ã»åºå主æ§ã¨å ±ã«æ©ãã§ã¾ããã¾ããã åµæ¥å½æã¯ãã£ã¼ãã£ã¼ãã©ã³ã«éå®ãããå¸å ´ã®ä¸ã§äºæ¥å±éããã¦ããã¾ãããã å¸å ´ã®å¤åã«ä¼´ããç¾å¨ã§ã¯ã¹ãã¼ããã©ã³ã¯ãã¡ããPCé åã«ããã¾ãã¦ãäºæ¥é åãåºãã ç·åçã¤ã³ã¿ã¼ãããåºåä¼ç¤¾ã¸ã¨å¤å®¹ãã¾ããã
ä»ãæµ·å¤é²åºããå¤ãã®ä¼æ¥ããã¼ã±ãã£ã³ã°æ¦ç¥ã§èª²é¡ãæ±ãããæ¢åã®ææ³ãè¡ãè©°ã¾ããã¿ããä¸ã§æ³¨ç®ãããã®ãã½ã¼ã·ã£ã«ã¡ãã£ã¢ã ãã¢ã¸ã¢æ°èå½ã®ç¾å ´ã§æ´»èºããã³ã³ãµã«ã¿ã³ãã®ç¥è¦ãç´¹ä»ãããã æé·èããã¢ã¸ã¢æ°èå½ãããã¦ãæ°ããªæ å ±ã¤ã³ãã©ã¨ãã¦æ¡å¤§ãç¶ããã½ã¼ã·ã£ã«ã¡ãã£ã¢ããã®2ã¤ã®å¤§ããªæ½®æµã®ä¸ããããã¢ã¸ã¢æ°èå½ã«ãããã½ã¼ã·ã£ã«ã¡ãã£ã¢æ´»ç¨ãã¨ãããã¼ããæµ®ãã³ä¸ãããä¼æ¥ã®æ³¨ç®ãéããããã«ãªã£ããæ¬é£è¼ã§ã¯ã4åã«ããã£ã¦ãã®ãã¼ããæãä¸ããã¨ã¨ãã«ãã½ã¼ã·ã£ã«ã¡ãã£ã¢ãæ½å¨çã«æã¤å¯è½æ§ããä»å¾ã®å±æã«ã¤ãã¦èå¯ããã ä¸çæ大ã®SNSã§ããFacebookã®åµè¨è ãã¼ã¯ã»ã¶ãã«ã¼ãã¼ã°æ°ã®åãçµã¿ãããããã»ãã£ã³ãã£ã¼ç£ç£ãæ ç»åãããThe Social Networkãã注ç®ãéãã¦ãããFacebookã«ä»£è¡¨ãããã½ã¼ã·ã£ã«ãããã¯ã¼ã¯ãã½ã¼ã·ã£ã«ã¡ãã£ã¢
NTTã³ãã¥ãã±ã¼ã·ã¥ã³ãºï¼NTT Comï¼ã¯2æ24æ¥ãTwitterãFacebookä¸ã«æµãã顧客ã®å£°ãææ¡ãã顧客ã¨ã®é¢ä¿æ§ãé«ããããã®ãµã¼ãã¹ã¨ãã¦ãä¼æ¥åãTwitter/Facebookã¯ã©ã¤ã¢ã³ããCoTweetãã®æ¥æ¬èªçã3æ1æ¥ããæä¾ããã¨çºè¡¨ããã CoTweetã¯ãç±³ExactTargetãç±³å½ãè±å½ããªã¼ã¹ãã©ãªã¢ã§æä¾ãã¦ãããæ¥æ¬ã§ã¯NTTComãç¬å çã«æä¾ããã ExactTargetã®èª¿æ»ã«ããã°ãTwitterã¨Facebookã§ããåãããã¦ããä¼è©±ã®ç´20ï¼ ã¯ä¼æ¥ã®ãµã¼ãã¹ããã©ã³ãã«å¯¾ãã¦ã®æçã質åãè¦æ ããã£ã³ãã¼ã³ã¸ã®åå¿ãæ°è£½åã®ã¢ã¤ãã¢ãè¦æãªã©ã®â顧客ã®å£°âã ã¨ããã CoTweetã¯Twitterã¨Facebookã§çºä¿¡ããã¦ãã顧客ã®å£°ããªã¢ã«ã¿ã¤ã ã«ææ¡ã§ããæ©è½ã¨ä¼æ¥ã®ã½ã¼ã·ã£ã«ã¡ãã£ã¢ä¸ã§ã®ãã¼ã±ãã£ã³ã°æ´»åãæ¯æ´ãã
ç±³ãã§ã¤ã¹ããã¯ã®å©ç¨è ãã¼ã¿æµåºåé¡ã¯ãããã¼ã¿è³æ¬ä¸»ç¾©ãæ代ãç´é¢ãã課é¡ãæã ã«çªãã¤ãããããããå人ãã¼ã¿ããµã¼ãã¹ã®æ¹åã«ã¤ãªãã¦ã¤ããã¼ã·ã§ã³ãããå¼ããä¸æ¹ã§ããå®â¦ç¶ã FBæµåºãæ¥æé·ã®ã¸ã¬ã³ãããã°å¢ãæ»æã®çãç®ã« ï¼»ææä¼å¡éå®ï¼½ GAFAãä»æ¬²ãããããçä¸ãé²ãããã®äººæ
ãµã¤ãã¼ã»ããºãå®æ½ããã¯ãã³ãã¨ååè³¼å ¥ã«é¢ãã調æ»ã®çµæã«ããã¨ãã½ã¼ã·ã£ã«ã¡ãã£ã¢ã¦ã¼ã¶ã¼ã®93ï¼ ããååãè³¼å ¥ããéã«ã¯ãã³ããåèã«ããããã¨ãåãã£ãã ãçºå£²åã«ããã°ãªã©ã§ç´¹ä»ããã¦ããååãæ°ã«ãªãã¾ããï¼ããããã°ãªã§ç´¹ä»ãããååã«èå³ãæã¡ãåºé ãªã©ã§è³¼å ¥ãããã¨ã¯ããã¾ããï¼ãã¨ãã質åã«ãã¯ããã¨çããã®ã¯ãã©ã¡ãã84ï¼ ã ã£ããã¾ãããããã°ãªã©ã§ã®ã¯ãã³ããè¦ã¦ãè³¼å ¥äºå®ã®ååãå¤æ´ãããã¨ã¯ããã¾ããï¼ãã¨ããåãã«ã¯48ï¼ ããã¯ããã¨çããã 調æ»ã¯2011å¹´2æ9æ¥ï½2æ13æ¥ãããã¬ã¼ãä¸å¿ã¨ããã½ã¼ã·ã£ã«ã¡ãã£ã¢ãç©æ¥µçã«æ´»ç¨ããã¦ã¼ã¶ã¼ã§10ï½60代ã®ç·å¥³905人ã対象ã«å®æ½ã調æ»ã®çµæã¯2æ23æ¥ã«çºè¡¨ãããã
1 å¹³æï¼ï¼å¹´ï¼æï¼ï¼æ¥ ãå¹³æï¼ï¼å¹´åº¦æãå½æ å ±çµæ¸ç¤¾ä¼ã«ãããåºç¤æ´åã ï¼é»åååå¼ã«é¢ããå¸å ´èª¿æ»ï¼ã®çµæå ¬è¡¨ã«ã¤ã㦠çµæ¸ç£æ¥çã¯ããå¹³æï¼ï¼å¹´åº¦æãå½æ å ±çµæ¸ç¤¾ä¼ã«ãããåºç¤æ´åï¼é»å ååå¼ã«é¢ããå¸å ´èª¿æ»ï¼ããå®æ½ããæãå½é»åååå¼å¸å ´ã®å®æ 並ã³ã«ã æ¥æ¬ãç±³å½ã欧å·ä¸»è¦åå½ãã¢ã¸ã¢ä¸»è¦åå½ã«ãããã¤ã³ã¿ã¼ããããã¸ãã¹ ã®å®æ ã«ã¤ãã¦åæãã¾ãããä»è¬ããã®çµæãåãã¾ã¨ãã¾ããã®ã§ãå ¬è¡¨ ãã¾ãã ï¼ï¼èª¿æ»çµææ¦è¦ 調æ»çµæã®ä¸»ãªãã®ã¨ãã¦ã次ã®ï¼ç¹ãæãããã¾ãã â ï¼ï¼ï¼ï¼å¹´ããï¼ï¼ï¼ï¼å¹´ã«ããã¦ã®ä¸ççãªæ¯æ°å¾éã«ãã£ã¦ãBtoB EC ï¼ä¼æ¥éé»åååå¼ï¼å¸å ´è¦æ¨¡ã縮å°ãããã®ã®ãEC åçã¯å¼ãç¶ãä¸æãã çå®ãª EC ã®æµ¸éãã¿ãããã â¡ æµ·å¤ãµã¤ãã§ã®ãããã·ã§ããã³ã°å©ç¨çã«ã¤ãã¦ä¸å½ãä»å½ã大ããä¸ åãä¸æ¹ãæ¥æ¬ã¯ä½æ°´æºã«ã¨ã©ã¾ã£ãï¼å¹³æï¼
ãªãªã¼ã¹ãé害æ å ±ãªã©ã®ãµã¼ãã¹ã®ãç¥ãã
ææ°ã®äººæ°ã¨ã³ããªã¼ã®é ä¿¡
j次ã®ããã¯ãã¼ã¯
kåã®ããã¯ãã¼ã¯
lãã¨ã§èªã
eã³ã¡ã³ãä¸è¦§ãéã
oãã¼ã¸ãéã
{{#tags}}- {{label}}
{{/tags}}