The Inside Story of Uber's Radical Rebranding
In place of Uber’s signature black, gray, and blue color palette, the company will embrace bright colors---lots of them. New mid-century modern illustrations are part of Uber's new brand.Uber Today, millions of people around the world will turn on their smartphones and scan their screens for the black-and-white Uber icon, only to find it missing. Instead, they'll see a colorful geometric shape---h
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顧客ã‹ã‚‰ã®ä¿¡é ¼ã‚’å¾—ã‚‹ã«ã¯ãƒªã‚¢ãƒ«ã‚¿ã‚¤ãƒ ã®éœ€è¦äºˆæ¸¬ãŒå¿…è¦ ãƒ™ãƒ‹ã‚ªãƒ•æ°ï¼ˆå·¦ï¼‰ã¨Uberã®CEOã®ã‚«ãƒ©ãƒ‹ãƒƒã‚¯æ°ï¼ˆå³ï¼‰ 「ã§ãã‚‹ã ã‘ãŸãã•ã‚“ã®è»Šã‚’出ã—ã¦ã€å®‰ãã€æ—©ããŒä¸€ç•ªå¤§äº‹ã€ã¨èªžã‚‹ã‚«ãƒ©ãƒ‹ãƒƒã‚¯æ°ã€‚ä¹—ã‚ŠãŸã„顧客ã®è¦æ±‚ã«å¯¾ã—車ãŒã©ã‚Œãらã„確ä¿ã§ãã‚‹ã®ã‹ã€‚需è¦ã¨ä¾›çµ¦ã«å¿œã˜æ–™é‡‘ãŒå¤‰å‹•ã™ã‚‹ã®ãŒã€Uberã®ã‚µãƒ¼ãƒ“スã®ç‰¹å¾´ã¨ãªã£ã¦ã„る。需è¦ã«ç¢ºå®Ÿã«å¿œãˆã‚‹ã“ã¨ãŒã€é¡§å®¢ã‹ã‚‰ã®ä¿¡é ¼ã«ã¤ãªãŒã‚‹ã€‚ãã—ã¦ã§ãã‚‹ã ã‘çŸæ™‚é–“ã§ã“れを実ç¾ã™ã‚‹ã«ã¯ã€ã•ã¾ã–ã¾ãªãƒ†ã‚¯ãƒŽãƒã‚¸ãƒ¼ãŒå¿…è¦ã ã¨ã®ã“ã¨ã€‚ ã¾ãŸä¿¡é ¼æ€§ã‚’確ä¿ã™ã‚‹ãŸã‚ã«ã€é¡§å®¢ãŒåˆ©ç”¨ã—ãŸãƒ‰ãƒ©ã‚¤ãƒãƒ¼ã‚’レイティングã™ã‚‹ã“ã¨ã‚‚è¡Œã£ã¦ã„る。ã“ã®ãƒ¬ã‚¤ãƒ†ã‚£ãƒ³ã‚°ã®ä»•çµ„ã¿ãŒã‚ã‚‹ã‹ã‚‰ã“ãã€é¡§å®¢ã¯å®‰å¿ƒã—ã¦Uberを利用ã§ãる。çµæžœçš„ã«ãƒ¬ã‚¤ãƒ†ã‚£ãƒ³ã‚°ã®é«˜ã„人ã ã‘ãŒUberã®ãƒ‰ãƒ©ã‚¤ãƒãƒ¼ã¨ã—ã¦ä»•äº‹ã‚’続ã‘ã‚‹ã“ã¨ãŒã§ãã€ãƒ¬ã‚¤ãƒ†ã‚£ãƒ³ã‚°ãŒä½Žã‘ã‚Œã°ãã®ãƒ‰ãƒ©ã‚¤ãƒãƒ¼ã¯æ·˜æ±°ã•ã‚Œã‚‹ã€‚ã“ã‚Œã«ã‚ˆã‚Šãƒ‰ãƒ©ã‚¤ãƒãƒ¼ã®ã‚¹ã‚ルや質を一定以上ã®æ°´æº–ã«
Uber Would Like to Buy Your Robotics Department (Published 2015)
In the center of the lab, CHIMP stretched out one huge arm, then gracefully unfurled its three metal fingers, as if about to beckon someone. On its head, two rapidly rotating laser scanners enabled it to monitor its surroundings, but the engineers standing nearby were wary nonetheless. If the robot — a five-foot-tall, crimson-colored humanoid machine designed to emulate the complex movements of th
Bloomberg - Are you a robot?
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