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Less than a year ago, leaders at Facebook convened to address a serious problem: people using the social network were posting fewer things about their personal lives for their friends to see, according to confidential company data about several types of content sharing that happen on Facebook, which was viewed by The Information. Thus began an effort to deal with this long-term threat to Facebookâ
Traditional web analytics provide limited insight about the social web. They can "bucket" a story's viewers according to where they clicked from, and tell us how many are in each bucket. That data is valuable and especially suited to a "pre-sharing" world. But traditional web analytics are fundamentally unable to capture what actually happens on the social web today; they obliterate its inherent t
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By Steve Lohr March 17, 2015 6:00 am March 17, 2015 6:00 am When IBM announced its partnership with Twitter last October, the move seemed both promising and logical. IBM is betting a fair share of its future on exploiting large troves of data for its business customers, and Twitter is a big-data fire-hose with 6,000 tweets a second, more than half a billion each day. And Twitterâs data-licensing b
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Social Media Update 2014 While Facebook remains the most popular site, other platforms see higher rates of growth The results in this report are based on American adults who use the internet.1 Other key findings: Multi-platform use is on the rise: [tweetable url="http://pewrsr.ch/1BIQn9W" alt="52% of online adults now use 2Â or more social media sites, up from 42% in 2013"]52% of online adults now
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