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    SMCR Model of Communication

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    JEROME SEAN MANLANGIT
    The SMCR model of communication outlines the four essential elements of communication: Source, Message, Channel, and Receiver. [1] David Berlo developed the SMCR model in 1960 based on earlier models to describe the basic communication process. [2] The model identifies the Source as the originator of the message, the Message as the information being communicated, the Channel as the medium through which the message is shared, and the Receiver as the intended recipient of the message. [3] Berlo's SMCR model remains a fundamental framework for understanding the core components of any communication exchange.

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    SMCR Model of Communication

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    JEROME SEAN MANLANGIT
    164 views3 pages
    The SMCR model of communication outlines the four essential elements of communication: Source, Message, Channel, and Receiver. [1] David Berlo developed the SMCR model in 1960 based on earlier models to describe the basic communication process. [2] The model identifies the Source as the originator of the message, the Message as the information being communicated, the Channel as the medium through which the message is shared, and the Receiver as the intended recipient of the message. [3] Berlo's SMCR model remains a fundamental framework for understanding the core components of any communication exchange.

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    The SMCR model of communication outlines the four essential elements of communication: Source, Message, Channel, and Receiver. [1] David Berlo developed the SMCR model in 1960 based on earlier models to describe the basic communication process. [2] The model identifies the Source as the originator of the message, the Message as the information being communicated, the Channel as the medium through which the message is shared, and the Receiver as the intended recipient of the message. [3] Berlo's SMCR model remains a fundamental framework for understanding the core components of any communication exchange.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    164 views3 pages

    SMCR Model of Communication

    Uploaded by

    JEROME SEAN MANLANGIT
    The SMCR model of communication outlines the four essential elements of communication: Source, Message, Channel, and Receiver. [1] David Berlo developed the SMCR model in 1960 based on earlier models to describe the basic communication process. [2] The model identifies the Source as the originator of the message, the Message as the information being communicated, the Channel as the medium through which the message is shared, and the Receiver as the intended recipient of the message. [3] Berlo's SMCR model remains a fundamental framework for understanding the core components of any communication exchange.

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    © All Rights Reserved
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    SMCR Model of Communication- David Berlo’s Model of Communication Example.

    David
    Berlo Model. The 4 Elements of Berlo’s Model of Communication are Sender, Message,
    Channel, Receiver. David Berlo Model of Communication.

    SMCR Model of Communication

    SMCR communication model refers to the Source-Message-Channel-Receiver model of


    communication developed by David Berlo in 1960. In 1960, David Berlo designed the SMCR
    model of communication with four elements of communication including Sender, Message,
    Channel, Receiver. SMCR refers to the Source-Message-Channel-Receiver which are essential
    elements of any communication process. Therefore, the SMCR model of communication is
    known as Berlo’s Source-Message-Channel-Receiver model. Actually, Berlo invented this
    model based on the Shannon-Weaver communication model (1949). He described some factors
    that make the communication process more effective. SMRC represents the Source, Message,
    Channel, and Receiver that are also part of 9 essential communication elements of the basic
    communication process.

    Figure 1: David Berlo’s SMCR Model of Communication


    The 4 essential elements of Berlo’s SMCR model of communication are:

    1. Source
    2. Message
    3. Channel
    4. Receiver

    1. SOURCE
    The source means the sender of the message who initiates the communication process by sending
    information to the receiver. David Berlo describes five factors that related to the source, for
    example, Communication Skills, Attitude, Knowledge, Social Systems, and Culture.

    1. Communication skills

    Communication skills refer to the ability of speaking, reading, writing, and listening. It also
    indicates the ability to use nonverbal communication cues during the interaction. Examples
    of nonverbal cues are eye contact, facial expression, body language, gesture, posture, and so
    more.  The communication skill of the source or sender increases the effectiveness of the
    communication process.

    2. Attitude

    Attitude is the psychological factors of the sender and receiver that affects the meaning of the
    message. It is also an established perception of a person in which he or she thinks or feels about
    something. The meaning of the message depends on the attitude of the source as well as the
    receiver.

    3. Knowledge

    Knowledge indicates the level of actual information, familiarity and experience on the discussion
    topic. Actually, the discussion topic is the message of the communication process. The
    communicator feels comfortable discussing if the topic is familiar to them. However, knowledge
    does not imply the educational qualification or degrees of the sender or receiver.

    For example, a football player will show more interested to talk about football rather than
    cricket. On the other hand, a cricket player will surely feel comfortable discussing a cricket
    game. Here, knowledge indicates familiarity with the subject of the discussion topic or message.

    4. Social systems

    Social systems refer to the values, beliefs, behaviours, rules and regulations, locations, and
    religions. These factors influence the method of the communication process as well as the
    meaning of the message.

    For example, the speaker is delivering an anti-Islam message inside a mosque. It is considerably
    sure that the audience will not receive and listen to his message properly. It is an example of a
    location factor that also part of the social system.
    5. Culture

    Culture refers to the community or social background where the sender and receiver are from.
    The meaning of the same message might be identical when it is interpreted by people from a
    different culture. It is a very important factor from the perspective of nonverbal communication
    cues.

    For example, exchanging salam among man and women is a very common phenomenon in the
    Muslim community. On the other hand, handshaking is a common greeting among man and
    women in Western culture. Salam conveys the greeting message in the Muslim community;
    however, handshaking is another activity that also conveys the same meaning.

    2. MESSAGE

    The message is the main substance that is conveyed by the source or sender of the
    communication to the receiver. Berlo proposed another five factors that related to the message
    for example Content, Elements, Treatment, Structure, and Code.

    3.CHANNEL

    Channel refers to the medium that carries the message from source or sender to receiver. Berlo
    highlighted the five senses as the factor of communication that connected to the channel for
    instance Hearing, Seeing, Touching, Smelling, and Tasting. There are many types of channels
    in communication such as telephone, TV, radio, newspapers, etc. These five factors are part of
    the human communication process.

    4. RECEIVER

    Finally, R-Receiver is the person who receives the message or information in the communication
    process. Berlo added the same factors of the sources, for example, Communication skills,
    Attitudes, Knowledge, Social Systems, and Culture to the Receiver.

    https://newsmoor.com/smcr-model-of-communication-david-berlos-smcr-model-of-communication-
    example/

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