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    Purposive Communication - Berlo's Model of Communication

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    Jamil Berja Ibardolaza
    Berlo's SMCR model of communication outlines the key components of communication as the Source (Sender), Message, Channel, and Receiver. The model focuses on how the sender encodes a message and how the receiver decodes it. Both the sender and receiver are influenced by factors like communication skills, attitudes, knowledge, social systems, and culture that can impact the encoding and decoding of messages. A key criticism is that the model does not account for feedback in the communication process.

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    Purposive Communication - Berlo's Model of Communication

    Uploaded by

    Jamil Berja Ibardolaza
    319 views9 pages
    Berlo's SMCR model of communication outlines the key components of communication as the Source (Sender), Message, Channel, and Receiver. The model focuses on how the sender encodes a message and how the receiver decodes it. Both the sender and receiver are influenced by factors like communication skills, attitudes, knowledge, social systems, and culture that can impact the encoding and decoding of messages. A key criticism is that the model does not account for feedback in the communication process.

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    Purposive Communication

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    Berlo's SMCR model of communication outlines the key components of communication as the Source (Sender), Message, Channel, and Receiver. The model focuses on how the sender encodes a message and how the receiver decodes it. Both the sender and receiver are influenced by factors like communication skills, attitudes, knowledge, social systems, and culture that can impact the encoding and decoding of messages. A key criticism is that the model does not account for feedback in the communication process.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    319 views9 pages

    Purposive Communication - Berlo's Model of Communication

    Uploaded by

    Jamil Berja Ibardolaza
    Berlo's SMCR model of communication outlines the key components of communication as the Source (Sender), Message, Channel, and Receiver. The model focuses on how the sender encodes a message and how the receiver decodes it. Both the sender and receiver are influenced by factors like communication skills, attitudes, knowledge, social systems, and culture that can impact the encoding and decoding of messages. A key criticism is that the model does not account for feedback in the communication process.

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    BERLO’S MODEL OF

    COMMUNICATION
    GROUP 1 – HTRM1-1
    BERLO’S SMCR MODEL OF
    COMMUNICATION
    • In 1960 He postulated Sender-Message-Channel-
    Receiver model of communication from Shannon
    Weaver’s Model of Communication (1949)
    • The mode focuses on encoding and decoding
    which happens before sender sends the message
    and before receiver receives the message.
    SOURCE Sender – source of message or the person who transmit
    the information.

    Communication • Is a factor that affects the communication process. It


    Skills includes the skills to speak, present, read, write, etc.

    Attitude • It creates the effect of the message.

    • Knowledge on the subject makes the communicator


    Knowledge send the message effectively

    • Values, beliefs, laws, rules religion and many other social factors
    Social System
    affect the sender’s way of communicating the message

    • Culture differences make messages different.


    Culture
    MESSAGE A Message is the substance or the information that is being
    sent by the sender to the receiver.

    Content • Is the thing that in the message.

    Elements • Non Verbal things that tag along with the content.

    • The way in which the message is conveyed to the


    Treatment receiver

    • The structure of the message or the way it has been structured


    Structure
    or arranged.

    • Form in which the message is sent.


    Code
    Is the medium used to send the message. In general
    CHANNEL communication, the five senses of a human being is the
    channel for the communication flow.

    Hearing • We received the message through hearing.

    Seeing • We perceive through seeing.

    • Many of the non verbal communication happens from


    Touching touching

    Smelling • We collect information from smelling

    Tasting • Taste also provides the information to be sent as a message


    RECEIVER It is the person who gets the message sent in the process
    by the Sender.

    Communication • Is a factor that affects the communication process. It


    Skills includes the skills to speak, present, read, write, etc.

    Attitude • It creates the effect of the message.

    • Knowledge on the subject makes the communicator


    Knowledge send the message effectively

    • Values, beliefs, laws, rules religion and many other social factors
    Social System
    affect the sender’s way of communicating the message

    • Culture differences make messages different.


    Culture
    WHY IS THE RECEIVER
    AND THE SENDER HAS THE
    SAME FACTORS?
    CRITICISMS OF BERLO’S SMCR
    MODEL
    • There is no concept of feedback, so the effect is not considered
    • It is a linear model of communication, there is no two way communication
    • Both of the people must be similar according to all the factors mentioned
    above
    THANK YOU FOR
    LISTENING!

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