Director of Digital EngagementGuest post by Neil Williams, head of corporate digital channels at the Department for Business, Innovation and Skills (BIS). Neil blogs at http://neilojwilliams.net/missioncreep and is @neillyneil on Twitter. You might think a 20-page strategy a bit over the top for a tool like Twitter. After all, microblogging is a low-barrier to entry, low-risk and low-resource chan
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