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UX Metrics Are Like Beans
Summary: Common UX metrics can be grouped into three types: continuous, discrete, and binary. Continuous metrics occur on a smooth spectrum, like time. Discrete metrics have regular intervals between them, such as satisfaction score. Binary metrics have two possible values, like pass or fail.
Caleb Sponheim Ph.D. is a User Experience Specialist with Nielsen Norman Group. A former computational neuroscientist, his expertise includes quantitative user experience research, statistics, analytics, and data science.
