Kate Kaplan is Nielsen Norman Group's Insights Architect. She specializes in the application of human-centered design and research practices to enterprise UX challenges. With over 15 years in UX, Kate has extensive experience in both conducting research and helping teams understand and apply user insights to overall business strategy.
User journeys and user flows both capture processes users go through in order to accomplish their goals. Use them together to improve user experiences.
Discover 3 tips from DesignOps professionals for getting started with DesignOps: Address known problems, right-size initial efforts, and collaborate with others.
Entering the UX field can be challenging and daunting. Our roundtable discussion unpacks the most common mistakes and misconceptions of people entering the field and provides actionable advice for how to overcome the biggest challenges.
Use positive constraints in your UX work, workshops, and brainstorming in order to help people contribute, increase creativity, and guide design decisions.
“User experience” describes both users’ relationships with products and a growing professional industry of practitioners aiming to improve those relationships.
The sparkles icon has become increasingly prevalent in user interfaces, particularly in association with AI-driven features, but it suffers from ambiguity and lacks a standardized meaning.
While UX is often conflated with limited concepts such as usability, interactions, and technology, a holistic user experience considers a person's thoughts, emotions, and actions.
