Upfront vs. Continuous Discovery

Summary: Upfront and continuous discovery are two approaches to implementing discovery in product development. Both approaches help teams solve real problems.

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Upfront vs. Continuous Discovery

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Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

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