AI-Powered, Consumer-Driven: Verizon’s Blueprint for the Future
Growth marketing leader Angie Klein on how the telecom giant is redefining consumer engagement and implementing AI.
Home Depot’s Secret to Finding Its Boy-Next-Door Models: Hire the Boy Next Door
Sephora, Rite Aid, and L.L. Bean have used similar tactics.
An Exclusive Peek Inside Studio Orange, Home Depot’s Hushed New Content-Producing Workshop
The cavernous Studio A is big enough to stage several product photo shoots on the same day.
How Wicked Avoided Consumer Fatigue To Create Box Office Magic
From the ubiquitous pink of the Barbie movie to the pervasive green of Wicked, these mega-marketing efforts raise a critical question: When does a campaign cross the line from excitement [...]
Why Black Culture-Focused Tentpole Events Should Be on Your Brand’s Radar
If you activate at an event of this magnitude, it shows the community, and your competitors, that you’re a major player.
Complex Launches Complex Shop, Eyeing $100 Million in Commerce Revenue
Following Complex's acquisition by Ntwrk, the digital media company has prioritized retail.
Move Over, Beyoncé. Content Is Having Its Own Renaissance
Top marketers share their analysis and real-world examples of the current state of content consumption.
Hasan Minhaj Spills the Tea On Why His Big Kolkata Chai Co. Investment Is Personal
Hasan Minhaj didn’t necessarily plan to add investor to his already burgeoning resume. Instead, the opportunity presented itself in a cup of smooth, spicy chai. Nine months after his first [...]
Made You Look: The 4 Types of Attention That Influence Purchase Intent
Nothing against goldfish, but we believe humans have a lot more capacity to think, care, plan, and yes, pay attention. You just have to earn it.
How Can Current Electric Vehicle Owners Help Plug the Adoption Gap?
As adoption moves from the early adopters to the “early majority,†several key loyalty factors should be considered by auto marketers as they build their next media plan.
Hodinkee Winds Down Its Commerce Program, Returns Focus to Content
Hodinkee faced numerous challenges with its commerce strategy.
The Substack That Became the Antidote to Food & Bev Puff Pieces
Snaxshot founder Andrea Hernández calls it how she sees it for her subscribers.
Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
The solution may lie in one of the biggest trends in programmatic.
Social Media Week Preview: Duolingo’s Masterminded Social Listening Tactics
Katherine Chan explains the Duo Multiverse and that 'WTF moment' during the Super Bowl.
Disrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
There is potential to disrupt the annual brand tradition by going beyond the Instagram post.